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  • September 2019 (Revised June 2020)
  • Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details
Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan
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Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)
  • 26 Apr 2011
  • First Look

First Look: April 26

business manager. Publisher's Link: http://www.pearsonhighered.com/educator/product/Management-Accounting-Information-for-DecisionMaking-and-Strategy-Execution/9780137024971.page Who Benefits from Religion? Authors:Daniel Mochon, Michael... View Details
Keywords: Sean Silverthorne
  • September 1992 (Revised August 2010)
  • Case

The Carried Interest

By: Henry B. Reiling
Makes the point that general partners and others frequently contract to receive a share of any profits that the venture they manage generates. This practice raises the question of whether the value of this contract right should be taxed when it is received or only when... View Details
Keywords: Venture Capital; Cash Flow; Profit Sharing; Taxation; Contracts; Business or Company Management; Partners and Partnerships
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Reiling, Henry B. "The Carried Interest." Harvard Business School Case 293-043, September 1992. (Revised August 2010.)
  • 22 Apr 2021
  • Blog Post

Launching the Women in Tech Initiative at HBS

Kirschner—Director of Product Development at Mastercard Artificial Intelligence Express (MBA ’16), and Lara Awoyemi—Facebook Business Integrity and Operations Manager, with over 100 attendees total across all events. The HBS group also... View Details
  • 25 Feb 2014
  • First Look

First Look: February 25

affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
  • Web

Student Spotlight: 2023 HCC Co-Presidents Reflect on Their Time at HBS and the Current Health Care Systems - Blog: Health Supplement

different in terms of business model, scientific discovery, and time-to-patients, I see these modalities as bookends of scalable human health care–ranging from disease prevention, detection, and management to curing diseases completely.... View Details
  • 18 Oct 2010
  • Lessons from the Classroom

Venture Capital’s Disconnect with Clean Tech

MBA students often fall into one of two categories—those hungry to rush into careers as venture capitalists, and those eager to found a venture-funded start-up. For all of them, Harvard Business School professor Joseph Lassiter has some... View Details
Keywords: by Carmen Nobel; Energy; Utilities; Financial Services
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

geographic friction influence FDI and present the key empirical studies and findings. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52121 January–February 2017 Harvard Business Review Africa's New Generation of... View Details
Keywords: Sean Silverthorne
  • 09 Dec 2013
  • Research & Ideas

Cultural Disharmony Undermines Workplace Creativity

assuming all members of the team are pulling in the same direction. But what if they aren't? Can being exposed to intercultural conflicts and tensions have an impact even on observers who are not directly involved in these disharmonies? Harvard View Details
Keywords: by Michael Blanding
  • December 2005 (Revised January 2007)
  • Case

Ben & Jerry's: Preserving Mission & Brand within Unilever

By: James E. Austin and James Quinn
In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details
Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
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Austin, James E., and James Quinn. "Ben & Jerry's: Preserving Mission & Brand within Unilever." Harvard Business School Case 306-037, December 2005. (Revised January 2007.)
  • February 2024
  • Case

Horizon Quantum Computing

By: Paul A. Gompers and Billy Chan
In 2023, the Singapore-based startup company Horizon Quantum Computing was on the cusp of fast expansion and the founder faced the challenge to decide where to open the second office outside Singapore. To make a choice from the list of 10 countries, the founder had to... View Details
Keywords: Business Plan; Entrepreneurship; Entrepreneurial Finance; Disruptive Innovation; Business Offices; Business Startups; Talent and Talent Management; Decision Choices and Conditions; Partners and Partnerships; Expansion; Information Technology Industry; Telecommunications Industry; Singapore; Asia
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Gompers, Paul A., and Billy Chan. "Horizon Quantum Computing." Harvard Business School Case 224-049, February 2024.
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

forthcoming Journal of International Business Studies Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History By: da Silva Lopes, Teresa, Mark Casson, and G.... View Details
Keywords: Dina Gerdeman
  • 05 Sep 2012
  • First Look

First Look: September 5

Vijayaraghavan Publication:Harvard Business Review 90, no. 9 (September 2012) Abstract An abstract is unavailable at this time. Read the article: http://hbr.org/2012/09/should-you-listen-to-the-customer/ar/1 'I'll Have One of Each': How... View Details
Keywords: Sean Silverthorne
  • February 2022
  • Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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Israeli, Ayelet. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Teaching Note 522-078, February 2022.
  • March 2017
  • Case

Swagbucks

By: Jeffrey F. Rayport and Matthew G. Preble
In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Technology Industry; United States
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Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.
  • March 2001 (Revised September 2002)
  • Case

Merck Latin America (A)

By: Michael Beer and James Weber
Introduces Grey Warner, the vice president of Merck's Latin America region, and his efforts to improve the organizational effectiveness of the region and to introduce a more global business culture and values. Discusses Merck's ethics and values, its Latin American... View Details
Keywords: Organizational Culture; Ethics; Business Processes; Strategic Planning; Change Management; Values and Beliefs; Globalized Firms and Management; Employee Relationship Management; Business Strategy; Government and Politics; Economy; Pharmaceutical Industry; Latin America
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Beer, Michael, and James Weber. "Merck Latin America (A)." Harvard Business School Case 401-029, March 2001. (Revised September 2002.)
  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

model that explains employees’ moral evaluations of and reactions to referral practices based on the power relationship between a referrer and a hiring manager. Specifically, we predict that employees are more likely to see the acceptance... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2006
  • Research & Ideas

The History and Influence of Andy Grove

biographer Richard S. Tedlow puts it, Grove was "one of the master managers in the history of American business." A new biography, Andy Grove: The Life and Times of an American, will debut next week, written by Tedlow, the Class of 1949 Professor of View Details
Keywords: by Sean Silverthorne; Computer
  • 24 Sep 2013
  • First Look

First Look: September 24

Abstract—Existing apology research has conceptualized apologies as a device to rebuild relationships following a transgression. As a result, apology research has failed to investigate the use of apologies for outcomes for which... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2015
  • First Look

First Look: February 18

Performance enables future managers and business owners to attain the core skills they need to become integral members of their company's decision-making teams. This new program from established authors Srikant M. Datar and Madhav Rajan... View Details
Keywords: Sean Silverthorne
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