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  • 16 Mar 2021
  • News

How Microsoft stays on Washington’s good side

    David A. Moss

    David Moss is the Paul Whiton Cherington Professor at Harvard Business School, where he teaches in the Business, Government, and the International Economy (BGIE) unit. He earned his B.A. from Cornell University and his Ph.D. from Yale.  In 1992-1993, he served as a... View Details

    Keywords: banking; credit card; federal government; financial services; health care; insurance industry; state government
    • July–August 1983
    • Article

    End-Game Strategies for Declining Industries

    By: Kathryn Rudie Harrigan and M. E. Porter
    Many companies are faced with declining product demand beyond their control. A study of the strategies of over 95 companies that confronted declining markets suggests that companies can often be very successful if they analyze all the characteristics that shape... View Details
    Keywords: Strategy; Business Ventures
    Related
    • 23 Apr 2012
    • News

    It Doesn't Pay to Be Yourself at Work

    • 19 Mar 2014
    • News

    A Brand Manager's Guide to Losing Control

    • 19 Apr 2021
    • News

    Trump Wants You to Boycott Coke. His Properties Are Still Serving It

    • 01 Dec 2020
    • News

    China aims to shake US grip on chip design tools

    • 01 Oct 2010
    • News

    'Delay and pray' won't work for commercial real estate

    • June 2009 (Revised July 2009)
    • Case

    Moods of Norway

    Describes a young fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining mindshare... View Details
    Keywords: Business Model; Brands and Branding; Fashion Industry; Norway
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    • 29 Mar 2013
    • News

    New Life for Old Brands

    • 11 Aug 2011
    • News

    Groupon IPO dented by market, new numbers

    • August 1998 (Revised June 2000)
    • Case

    FairMarket, Inc.: Where Buyers and Sellers Connect

    By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube
    On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details
    Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Web Services Industry
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    • 05 Jan 2011
    • News

    The Capricious Value of Private Equity Investments

    • Program

    Creating Brand Value

    nurture relationships and create value for both consumers and your business. Key Benefits Through real-life examples of how B2C companies and their marketers are creating brand value, you will expand your understanding of today's branding... View Details
    • January 2014
    • Case

    CleanSpritz

    By: John A. Quelch and Alisa Zalosh
    Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details
    Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry
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    • 16 Apr 2001
    • Research & Ideas

    Strategy and the Internet

    The Absence Of Strategy Many of the pioneers of Internet business, both dot coms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have sought to maximize revenue and View Details
    Keywords: by Michael E. Porter
    • 08 Nov 2016
    • First Look

    November 8, 2016

    approaches on the subject in terms of longitudinal and geographical scope. We suggest that the straightforward association of the general environmental settings of market immaturities and institutional voids with the existence of... View Details
    Keywords: Sean Silverthorne
    • February 2009 (Revised September 2010)
    • Case

    JWT China: Advertising for the New Chinese Consumer

    By: Elisabeth Koll
    This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details
    Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China
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    • Article

    What Professional Service Firms Must Do to Thrive

    By: Ashish Nanda and Das Narayandas
    When the going gets tough, professional service firms (PSFs) often get desperate and chase all kinds of business just to keep the lights on. Consultancies, financial services firms, VC/PE firms, and the like offer services and sign up clients they should never have... View Details
    Keywords: Professional Service Firms; Client Mix; Strategic Positioning; Organizations; Performance Effectiveness; Decision Making; Framework
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      Ananth Raman

      Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

      Keywords: apparel; retailing; software