Publications
Publications
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(119,515)
- Faculty Publications (2,500)
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
- February 1984 (Revised February 1986)
- Case
E.I. du Pont de Nemours & Co.: Titanium Dioxide
By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick
Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital... View Details
- February 1984 (Revised August 1985)
- Background Note
Note on Preference Analysis
By: David E. Bell
Keywords: Voting
- 1984
- Article
Children's Artistic Creativity: Effects of Choice in Task Materials
By: T. M. Amabile and J. Gitomer
Preschool boys and girls made collages using a subset of a large array of materials. Half of the children were allowed to choose those materials they would use. For the rest of the children, the choice was made by the experimenter. Children in the no-choice condition... View Details
- 1983
- Book
Decision Making at the Top: The Shaping of Strategic Direction
By: Gordon Donaldson and J. W. Lorsch
- September 1983 (Revised December 1988)
- Case
Cleveland Twist Drill (A)
Deals with the problems of implementing strategy in a declining industry and the negotiation of strategy with external constituencies, particularly labor unions. Traces Jim Bartlett's first nine months as president and asks for a plan of action. View Details
- August 1983 (Revised May 1985)
- Case
Jamestown Co.
By: Benson P. Shapiro and Edward J. Hoff
In May 1983 Ms. Katherine O'Brien, vice president of marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift... View Details
- July 1983 (Revised May 1993)
- Teaching Note
Hospital Replacement Decision, Teaching Note
Keywords: Decision Making
- June 1983 (Revised May 1993)
- Case
Hospital Replacement Decision
- April 1983 (Revised October 1990)
- Background Note
Textiles and the Multi-Fiber Arrangement
By: David B. Yoffie
What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
- March 1983 (Revised November 1988)
- Case
Michael Bregman
By: Howard H. Stevenson and Richard O. von Werssowetz
Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different... View Details
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
- January 1983 (Revised September 1983)
- Case
E.T. Phone Home, Inc.: Forecasting Business Demand
By: John F. Cady and Frank V. Cespedes
Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details
- January 1983
- Article
Uncertainty, Social Location and Influence in Decision Making: A Sociometric Analysis
By: Michael Tushman and E. Romanelli
Keywords: Decision Making
- December 1982 (Revised September 2015)
- Case
Halloran Metals
By: Roy Shapiro
Two competitors in the Northeast steel service center industry have made very different choices with regards to logistics and operating strategy. One distributes from a large central location; the other operates seven widely scattered warehouses. Students can diagnose... View Details
- November 1982 (Revised February 1985)
- Case
Ruth M. Owades
By: Howard H. Stevenson, Richard O. von Werssowetz and Robert W. Kent
Ruth Owades developed a concept for a new mail order venture offering gardening products. Her current employer turned down the idea, so with permission to try it independently, she has begun the process of raising funds and preparing for a separate operation. She still... View Details
- October 1982 (Revised September 1988)
- Case
Steven B. Belkin
By: Howard H. Stevenson and Richard O. von Werssowetz
Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar business. In the course of several months he has written a business plan, attracted several partners and employees,... View Details