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Show Results For
- All HBS Web
(4,291)
- People (13)
- News (896)
- Research (2,506)
- Events (13)
- Multimedia (6)
- Faculty Publications (1,443)
- 01 Jan 2012
- News
Cynthia Carroll, MBA 1989
Appointed Managing Director, Alcan, Limerick, Ireland 2002 Appointed CEO, Alcan Primary Metal Group 2006 Named one of “50 Women to Watch” by WSJ 2007 Appointed Chief Executive, Anglo American 2008 Implements “zero harm” policy to improve... View Details
- 01 Mar 2016
- News
The HBS Fund for Leadership and Innovation
A Resource for the Next Big Idea, and More The HBS Fund for Leadership and Innovation is instrumental in bringing innovative projects to life at the School. Recent successful HBS initiatives that are advancing management... View Details
- 16 Apr 2008
- Lessons from the Classroom
Chris Christensen: Legend of the Classroom
Sloan School of Management, Harvard Law School, Stanford Graduate School of Business, the University of South Africa, and the Iran Center for Management Studies. His books on teaching, Education for Judgment: The Artistry of Discussion... View Details
- Article
Adding Value by Talking More
By: Robert S. Kaplan, Derek A. Haas and Jonathan Warsh
The prevailing fee-for-service payment model has led health care administrators and physician practices to impose severe constraints on the time physicians spend talking, for which they are reimbursed poorly or not at all. New value-based reimbursement models, however,... View Details
Keywords: Value Creation; Cost Management; Health Care and Treatment; Customer Focus and Relationships; Health Industry
Kaplan, Robert S., Derek A. Haas, and Jonathan Warsh. "Adding Value by Talking More." New England Journal of Medicine 375, no. 20 (November 17, 2016): 1918–1920.
- November 1989 (Revised February 1992)
- Case
Ford Motor Co.: Dealer Sales and Service
Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States
Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
- March 13, 2023
- Article
Sales Teams Need to Stop Focusing on the Customer Funnel
Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking... View Details
Keywords: Customer Experience; Customer Value and Value Chain; Customer Relationship Management; Consumer Behavior
Cespedes, Frank V. "Sales Teams Need to Stop Focusing on the Customer Funnel." Harvard Business Review (website) (March 13, 2023).
- September 2020 (Revised July 2022)
- Exercise
Artea (C): Potential Discrimination through Algorithmic Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. (Revised July 2022.)
- April 1996 (Revised April 2004)
- Case
Virtual Vineyards
By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers... View Details
Keywords: Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web
Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
- Web
Tools of the Trade | Social Enterprise | Harvard Business School
Tools of the Trade As executive director of Boston Collegiate Charter School (BCCS), Shannah Varón (MBA 2009) uses her MBA skillset “all day, every day,” whether the task at hand involves structuring a management team to ensure optimal... View Details
- 31 Mar 2002
- Research & Ideas
You’re Wasting Your Employees! What You Can Do About It
Most managers today understand the strategic implications of the information-based, knowledge-driven, service-intensive economy. They know what the new game requires: speed, flexibility and continuous self-renewal. They even are... View Details
- Web
Umbulizer Wins 2018 New Venture Competition Social Enterprise Track | Social Enterprise | Harvard Business School
Umbulizer Wins 2018 New Venture Competition Social Enterprise Track More Impact Stories A Pathway to Pursue Aspirations Mizuho Kanai 2018 While Mizuho Kanai (MBA 2018) was fulfilling her summer internship at NPR, her manager recommended... View Details
- 06 Dec 2021
- News
Rescue & Recovery
2018, the organization announced a new ethics policy, so Culver Humphrey came forward with her story once again. Leadership rebuffed her a second time, so she met with the Oregonian. Team members were stunned by what they read. For many, including the NGO’s View Details
- July 2001 (Revised February 2002)
- Case
Enspire Learning
An MBA student founds an e-education business and must decide which customers to target and which products/services to produce. View Details
Keywords: Customer Relationship Management; Internet and the Web; Service Delivery; Education; Business Startups; Planning; Web Services Industry; Education Industry
Hallowell, Roger H., Frank J Andrasco, Hans ten Cate, and Bjorn Billhardt. "Enspire Learning." Harvard Business School Case 802-001, July 2001. (Revised February 2002.)
- 22 Mar 2017
- Research & Ideas
What's the Ideal Frequency for a Sales Quota?
spend more than $800 billion annually on those efforts. Sales compensation plans are at the center of all this activity, the primary tool managers use to motivate and incentivize salespeople. Sales reps feed on two forms of compensation:... View Details
Keywords: by Carmen Nobel
- 2008
- Book
Business Market Management: Understanding, Creating, and Delivering Value
By: James C. Anderson, James A. Narus and Das Narayandas
For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. View Details
Keywords: Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value
Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.
- Web
Turnarounds and Transformation - Course Catalog
HBS Course Catalog Turnarounds and Transformation Course Number 1636 Professor Ranjay Gulati Spring; Q3Q4; 3.0 credits 12 sessions Paper/Project (formerly Entrepreneurial Management in a Turnaround Environment) Career View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
working for an investment management firm in Boston. He then served as the Chairman of the Board of the investment management company I started in Boston nine years later. Professor Salmon constantly amazed... View Details
- October 1997 (Revised May 1998)
- Supplement
Asda (B)
By: Michael Beer and James Weber
Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers... View Details
Keywords: Change Management; Customer Relationship Management; Governance Controls; Innovation and Invention; Management; Service Delivery; Organizational Culture; Strategy; Food and Beverage Industry; Retail Industry
Beer, Michael, and James Weber. "Asda (B)." Harvard Business School Supplement 498-007, October 1997. (Revised May 1998.)
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
ticketing, the airline maintains a relatively young fleet of Boeing 737s — and no other models — to save money, increase reliability, and boost efficiencies since pilots and crews need only focus on the requirements of a single type of... View Details
Shirish Nimgaonkar
Shirish is an entrepreneur, advisor to and investor in multiple technology companies, with a focus on software and AI. He is currently the Founder and CEO of an AI enabled predictive automation software company. In the past, he has been a... View Details