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Show Results For
- All HBS Web
(6,798)
- People (41)
- News (1,846)
- Research (2,970)
- Events (32)
- Multimedia (54)
- Faculty Publications (1,284)
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- 07 Dec 2010
- First Look
First Look: Dec. 7
http://www.emeraldinsight.com/journals.htm?articleid=1876547&show=html Unleashing the Power of Marketing Authors:Beth Comstock, Ranjay Gulati, and Stephen A. Liguori Publication:Harvard Business Review 88, no. 10 (October 2010)... View Details
Keywords: Sean Silverthorne
- 07 Feb 2012
- First Look
First Look: February 7
crises and of the response of western and central Europe to their gas dependence-I find that firms are driving these political outcomes; those firms are motivated by profits but employ sociological conventions along their ways; and firms View Details
Keywords: Sean Silverthorne
- 07 Apr 2009
- First Look
First Look: April 7, 2009
counterexample to Ehlers and Klaus (2003, Theorem 1). However, in Example 1 and Lemma 2, we demonstrate how to adjust Quesada's (2009) original idea to indeed establish a counterexample to Ehlers and Klaus (2003, Theorem 1) on the general... View Details
Keywords: Martha Lagace
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details
- December 2007
- Article
Private Power in Indonesia
By: Louis T. Wells
The Asian Currency Crisis led to the collapse of agreements Indonesia had negotiated for private electric power only a few years earlier. The ensuing struggle meant bad publicity and several hundred million dollars in costs for Indonesia. As Indonesia in 2007 was... View Details
Keywords: Energy Generation; Government Legislation; Knowledge Management; Knowledge Sharing; Risk Management; Agreements and Arrangements; Business and Government Relations; Indonesia
Wells, Louis T. "Private Power in Indonesia." Bulletin of Indonesian Economic Studies 43, no. 3 (December 2007): 341–364.
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
"ideas started popping up," he recalls. "The eye tracker measures attention, and due to its scarcity, attention has become more and more important to understand." No one feels that need more urgently, however, than View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
Business Administration and Chair of the General Management Program at HBS. Gupta, whose current academic interests lie in mobile advertising, mobile payments, and mobile commerce, described the difficult... View Details
- 03 Dec 2001
- What Do You Think?
What Happens When the Sumo Master Learns Judo?
Microsoft, as the leader in one generation of technology, becoming the dominant player in the next generation. As long as Microsoft continues to re-deploy the margins in its core business to explore new... View Details
Keywords: by James Heskett
- 03 Sep 2024
- Research & Ideas
Is It Even Possible to Dam the Flow of Misleading Content Online?
simply not a good way to counter information that creates false beliefs,” says Scott Duke Kominers, the Sarofim-Rock Professor of Business Administration at Harvard Business School, who coauthored the new... View Details
- 30 Mar 2010
- First Look
First Look: March 30
outcomes salient (Burns & Corpus, 2004), the bias did not emerge when the presentation did not draw attention to recent outcomes. Fixing Health Care on the Front Lines Author:Richard M.J. Bohmer Publication:Harvard Business Review 88,... View Details
Keywords: Sean Silverthorne
- 02 May 2012
- What Do You Think?
Can the “Leadership Industry” Fulfill Its Promise?
industry in general fails in: (1) catering to customer desires for short courses that produce quick results, (2) emphasizing, and training for, ways of gaining self-knowledge, (3) providing laboratories for the application of passively... View Details
Keywords: by Jim Heskett
- 20 Jul 2015
- Research & Ideas
Globalization Hasn’t Killed the Manufacturing Cluster
to business success. In today's global markets, companies have many choices to procure what they need to develop, build, and sell product. Pisano and Buciuni wanted to test the theory of the dying cluster. "I think people in View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
STORY Some quantitative analyses are like police procedural television programs; they attempt to solve a business problem with quantitative analysis. Some operational problem crops up, and data are used to confirm the nature of the issue... View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
Working PapersCorporate Social Entrepreneurship Authors:James Austin and Ezequiel Reficco Abstract Corporate Social Entrepreneurship (CSE) is a process aimed at enabling business to develop more advanced and powerful forms of Corporate... View Details
Keywords: Martha Lagace
- 05 Nov 2012
- Research & Ideas
What Wall Street Doesn’t Understand About International Trade
sense to do business with that country. What part of that country is the best trade partner? Who are the best contacts?" Analyzing Data Of course, immigrants most likely to aid trading decisions are those who work at the firm. But because... View Details
Keywords: by Carmen Nobel
- 18 Mar 2008
- First Look
First Look: March 18, 2008
beverages, and after verifying the similarity of their responses, we generated a model that calculates the expected average healthiness rating that experts would give to any other product based on its nutrient content. Results—The form of... View Details
Keywords: Martha Lagace
- 03 Jun 2008
- First Look
First Look: June 3, 2008
association, fair pay practices) and whether these codes have affected their business outcomes (e.g., staff turnover and absenteeism, product defect rates, sales growth). In this paper, we review the existing evaluations of other private... View Details
Keywords: Martha Lagace
- 07 Dec 2015
- Research & Ideas
Why Immigrant Workers Cluster in Particular Industries
clustering affect the American economy as a whole? Harvard Business School’s William R. Kerr sets out to explore those questions, and their implications for US immigration policy, in a new working paper, Social Networks, Ethnicity, and... View Details
- 10 Dec 2007
- HBS Case
One Laptop per Child
bit more complicated than originally anticipated. A new Harvard Business School case study called "Marketing the '$100 PC'" spells out these opportunities, problems, and challenges from a marketing point of view. As the case... View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
slightly different than the other? It's enough to give a shopper, well, a headache. The belief that variety is good "is not always true," argues Harvard Business School professor John Gourville in "Overchoice and Assortment... View Details