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  • November 2002 (Revised October 2003)
  • Case

Circles: Series D Financing

By: Paul W. Marshall and Kristin Lieb
Circles, a corporate concierge company on the verge of profitability, must make a decision whether to take a D-round venture capital despite ever-changing and ever-worsening terms. A four-year-old company with several major clients, it has met its business plan... View Details
Keywords: Cost vs Benefits; Financing and Loans; Management Teams; Growth and Development Strategy; Negotiation Process; Venture Capital; Governing and Advisory Boards; Entrepreneurship; Service Industry; Consulting Industry; Massachusetts
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  • April 1995 (Revised September 1997)
  • Case

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

By: Lynda M. Applegate
A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details
Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Manufacturing Industry; Food and Beverage Industry
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  • March 2016 (Revised March 2022)
  • Teaching Note

Evive Health and Workplace Influenza Vaccinations

By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
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  • November 2023 (Revised January 2024)
  • Case

Votorantim: Uniting Family and Business Across Generations

By: Christina R. Wing, Carla Larangeira and Pedro Levindo
Over a 105-year span, the Ermírio de Moraes family built Votorantim, one of Latin America’s largest industrial conglomerates, and among Brazil’s topmost businesses, also credited for helping “build” the country over decades. By early 2023, Votorantim included... View Details
Keywords: Corporate Governance; Family Ownership; Business and Shareholder Relations; Family and Family Relationships; Agriculture and Agribusiness Industry; Chemical Industry; Mining Industry; Financial Services Industry; Latin America
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  • 28 Sep 2020
  • Research & Ideas

How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

New research sheds light on implications of using politically correct and incorrect speech and identifies five techniques to increase persuasiveness and diffuse conflict. Insights from two recent studies in an emerging field—the psychology of conversation—are aimed at... View Details
Keywords: by Kristen Senz

    Robert C. Merton

    Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

    Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

    Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
    • 02 May 2019
    • Sharpening Your Skills

    How To Ask Better Questions

    follow-up questions improves your life and increases emotional intelligence. Looking in the Mirror: Questions Every Leader Must Ask Leading a team? These 7 questions can help managers and leaders address almost any challenge. Four... View Details
    Keywords: by Kristen Senz
    • Web

    Doctoral

    the changing world of business, society, and education. PhD Programs Accounting & Management Business Economics (Includes Finance) Health Policy (Management) Marketing Organizational Behavior Strategy... View Details
    • April 1990 (Revised November 1992)
    • Case

    Population Services International: The Social Marketing Project in Bangladesh (Abridged)

    By: James E. Austin
    Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
    Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
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    • July 2021 (Revised October 2021)
    • Case

    Allianz Customer Centricity: Is Simplicity the Way Forward?

    By: Eva Ascarza and Emilie Billaud
    This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while... View Details
    Keywords: Simplicity; Customer Focus and Relationships; Customization and Personalization; Customer Satisfaction; Performance Efficiency; Strategy; Insurance Industry; Europe; Germany
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    • 26 Jul 2006
    • Research & Ideas

    The Strategic Way to Go to Market

    discuss the three disciplines of channel management and why they are important? A: The three disciplines are mapping; building and editing; and aligning and influencing. The first discipline, mapping, is undertaken at an industry level to... View Details
    Keywords: by Sean Silverthorne
    • August 2023
    • Case

    WayCool: Reimagining the Food Supply Chain

    By: Paul Gompers and Kairavi Dey
    Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details
    Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia
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    • October 2010
    • Article

    Unleashing the Power of Marketing

    By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
    The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
    Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
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    • June 2014 (Revised February 2017)
    • Case

    Kathy Giusti and the Multiple Myeloma Research Foundation

    By: Richard G. Hamermesh, Joshua D. Margolis and Matthew G. Preble
    What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its... View Details
    Keywords: Philanthropy; Philanthropy Funding; Entrepreneurship; Health Care; Management Styles; Personalized Medicine; Health Care Outcomes; Cancer; Cancer Care In The U.S.; Personal Care; Leadership; Leading Change; Social Entrepreneurship; Philanthropy and Charitable Giving; Health Care and Treatment; Leadership Style; Management Style; Management Skills; Growth and Development Strategy; Business Strategy; Health; Health Industry; United States; Canada; Spain
    Related
    • November 2023
    • Case

    Open Source Machine Learning at Google

    By: Shane Greenstein, Martin Wattenberg, Fernanda B. Viégas, Daniel Yue and James Barnett
    Set in early 2023, the case exposes students to the challenges of managing open source software at Google. The case focuses on the challenges for Alex Spinelli, Vice President of Product Management for Core Machine Learning. He must set priorities for Google’s efforts... View Details
    Keywords: Decision Choices and Conditions; Technological Innovation; Open Source Distribution; Strategy; AI and Machine Learning; Applications and Software; Technology Industry; United States
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      Rajiv Lal

      Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details

      • January 2014 (Revised January 2014)
      • Case

      Showdown at Cracker Barrel

      By: Suraj Srinivasan and Tim Gray
      In the fall of 2011, activist investor, Sardar Biglari, has acquired nearly 10% ownership in the Cracker Barrel restaurant chain. He believes that the board and senior management have failed and the company has underperformed relative to its peers. When he is denied a... View Details
      Keywords: Boards; Activist Investors; Proxy Battles; Shareholder Activism; Peer Firm; Ratio Analysis; Financial Accounting; Financial Analysis; Board Of Directors; Boards Of Directors; Financial Intermediaries; Financial Analysts; CEO Turnover; New CEO; Peer Groups; Hedge Fund; Hedge Funds; Proxy Contest; Proxy Fight; Proxy Advisor; Proxy Battle; Financial Statement Analysis; Financial Strategy; Corporate Governance; Corporate Disclosure; Governing and Advisory Boards; Competition; Valuation; Business Strategy; Value Creation; Business and Shareholder Relations; Financial Reporting; Financial Statements; Retail Industry; Food and Beverage Industry; United States
      Related
      • February 2001 (Revised February 2002)
      • Background Note

      Competitor Analysis: Anticipating Competitive Actions

      Before taking competitive action, managers must anticipate the actions of their competitors. This can only be accomplished by performing thorough competitor analysis. View Details
      Keywords: Business or Company Management; Competition
      Related
      • 11 Jan 2022
      • News

      Feeling Seen: What to Say When Your Employees Are Not OK

      • September 1994 (Revised May 1995)
      • Case

      Time Life, Inc. (A)

      By: David A. Garvin and Jonathan West
      Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details
      Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry
      Related