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      Strategic Decision MakingRemove Strategic Decision Making →

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      • November 2000 (Revised July 2001)
      • Case

      Intuit QuickBooks

      By: Rajiv Lal and Punima P Kochikar
      Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details
      Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry
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      Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
      • November 2000 (Revised December 2000)
      • Background Note

      Online Content Providers

      By: Thomas R. Eisenmann and Alastair Brown
      Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details
      Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry
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      Eisenmann, Thomas R., and Alastair Brown. "Online Content Providers." Harvard Business School Background Note 801-261, November 2000. (Revised December 2000.)
      • October 2000 (Revised March 2003)
      • Case

      Merck & Company: Evaluating a Drug Licensing Opportunity

      By: Richard S. Ruback and David B Krieger
      This explores the valuation of an opportunity to license a compound before it enters clinical trials. Describes Merck's decision tree evaluation process is presented. Information required to evaluate a specific licensing opportunity is provided, including the costs of... View Details
      Keywords: Decision Making; Cost vs Benefits; Opportunities; Valuation; Outcome or Result; Pharmaceutical Industry
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      Ruback, Richard S., and David B Krieger. "Merck & Company: Evaluating a Drug Licensing Opportunity." Harvard Business School Case 201-023, October 2000. (Revised March 2003.)
      • October 2000 (Revised January 2002)
      • Case

      Individual and the Corporation, The: Kathy Levinson and E*TRADE (A)

      By: Joseph L. Badaracco Jr. and Susan Harmeling
      Kathy Levinson, the president and COO of ETRADE and a lesbian mother of two children, must decide whether and how to participate in the "No on Knight" campaign. The campaign opposes California ballot proposition 22, which requires California to recognize only marriages... View Details
      Keywords: Conflict of Interests; Leadership; Managerial Roles; Values and Beliefs; Decision Choices and Conditions; Gender; Diversity; Financial Services Industry
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      Badaracco, Joseph L., Jr., and Susan Harmeling. "Individual and the Corporation, The: Kathy Levinson and E*TRADE (A)." Harvard Business School Case 301-057, October 2000. (Revised January 2002.)
      • October 2000 (Revised January 2002)
      • Case

      Individual and the Corporation, The: Kathy Levinson and E*TRADE (B)

      By: Joseph L. Badaracco Jr. and Susan Harmeling
      Supplements the (A) case. View Details
      Keywords: Conflict of Interests; Leadership; Managerial Roles; Values and Beliefs; Decision Choices and Conditions; Gender; Diversity; Financial Services Industry
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      Badaracco, Joseph L., Jr., and Susan Harmeling. "Individual and the Corporation, The: Kathy Levinson and E*TRADE (B)." Harvard Business School Case 301-058, October 2000. (Revised January 2002.)
      • 23 Oct 2000
      • Conference Presentation

      Organizational Leadership and Decision-Making: Challenges Facing General Counsel

      By: Lynn S. Paine
      Keywords: Organizations; Leadership; Decision Making; Law; Problems and Challenges; Legal Services Industry
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      Paine, Lynn S. "Organizational Leadership and Decision-Making: Challenges Facing General Counsel." Paper presented at the National Association of College and University Attorneys General Counsel Forum, Stanford, CA, October 23, 2000.
      • October 2000
      • Case

      Tree Values

      By: Richard S. Ruback and Kathleen Luchs
      Describes two alternative tree cutting strategies. The first is to cut all trees that are at least 12 inches in diameter at breast height. The second is to thin the forest by cutting less desirable trees immediately and harvesting the crop trees later. The case... View Details
      Keywords: Strategy; Decision Making; Cash Flow; Decision Choices and Conditions; Management Practices and Processes; Value Creation; Forestry Industry
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      Ruback, Richard S., and Kathleen Luchs. "Tree Values." Harvard Business School Case 201-031, October 2000.
      • October 2000
      • Case

      Francisco de Narvaez at Tia: Selling the Family Business

      By: Linda A. Hill and Kristin Doughty
      In January 1999, Francisco de Narvaez sold Tia, his family's retail business in Argentina. De Narvaez reflects on the decision to sell and the selling process. View Details
      Keywords: Family Business; Business Exit or Shutdown; Decisions; Argentina
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      Hill, Linda A., and Kristin Doughty. "Francisco de Narvaez at Tia: Selling the Family Business." Harvard Business School Case 401-017, October 2000.
      • October 2000 (Revised November 2005)
      • Case

      Hilton HHonors Worldwide: Loyalty Wars

      By: John A. Deighton and Stowe Shoemaker
      Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in... View Details
      Keywords: Customer Relationship Management; Decision Choices and Conditions; Brands and Branding; Competitive Strategy; Accommodations Industry
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      Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.)
      • October 2000 (Revised January 2002)
      • Case

      Rob Waldron at SCORE! Educational Centers (Abridged)

      By: David A. Thomas and Stephanie L. Woerner
      Describes Rob Waldron's actions upon assuming leadership of SCORE! Educational Centers, an after-school tutoring enterprise. Examines the issue of acquiring and growing a small, privately-owned company into a professional organization, especially regarding corporate... View Details
      Keywords: Acquisition; Business Growth and Maturation; Decision Making; Education; Human Resources; Recruitment; Leadership; Organizational Culture; Private Ownership; Education Industry
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      Thomas, David A., and Stephanie L. Woerner. "Rob Waldron at SCORE! Educational Centers (Abridged)." Harvard Business School Case 401-018, October 2000. (Revised January 2002.)
      • October 2000 (Revised June 2017)
      • Case

      Vyaderm Pharmaceuticals: The EVA Decision

      By: Robert Simons and Indra A. Reinbergs
      In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that... View Details
      Keywords: Compensation and Benefits; Employee Relationship Management; Economic Growth; Economic Systems; Management; Motivation and Incentives; Organizational Design; Organizational Structure; Performance Evaluation; Decision Choices and Conditions; Pharmaceutical Industry; Washington (state, US)
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      Simons, Robert, and Indra A. Reinbergs. "Vyaderm Pharmaceuticals: The EVA Decision." Harvard Business School Case 101-019, October 2000. (Revised June 2017.)
      • October 2000 (Revised October 2000)
      • Case

      Off-Balance Sheet Leases in the Restaurant Industry

      By: Amy P. Hutton, Paul M. Healy and Jacob Cohen
      Amid mounting concern by credit agencies about off-balance sheet liabilities, an analyst for one of the leading credit-rating agencies has been asked to make a presentation about off-balance sheet liabilities, the strategic analysis behind leasing versus purchasing... View Details
      Keywords: Fair Value Accounting; Property; Leasing; Financial Statements; Capital Structure; Credit; Financial Services Industry
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      Hutton, Amy P., Paul M. Healy, and Jacob Cohen. "Off-Balance Sheet Leases in the Restaurant Industry." Harvard Business School Case 101-033, October 2000. (Revised October 2000.)
      • October 2000 (Revised October 2001)
      • Case

      adM@rt(A)

      By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
      Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details
      Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong
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      McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "adM@rt(A)." Harvard Business School Case 301-046, October 2000. (Revised October 2001.)
      • October 2000
      • Article

      The Equity Share in New Issues and Aggregate Stock Returns

      By: Malcolm Baker and Jeffrey Wurgler
      The share of equity issues in total new equity and debt issues is a strong predictor of U.S. stock market returns between 1928 and 1997. In particular, firms issue more equity than debt just before periods of low market returns. The equity share in new issues has... View Details
      Keywords: Equity; Borrowing and Debt; Stocks; Markets; Debt Securities; Forecasting and Prediction; Accounting Industry; United States
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      Baker, Malcolm, and Jeffrey Wurgler. "The Equity Share in New Issues and Aggregate Stock Returns." Journal of Finance 55, no. 5 (October 2000): 2219–57.
      • September 2000
      • Case

      Quokka Sports

      By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano
      Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details
      Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry
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      Bradley, Stephen P., Thomas R. Eisenmann, Stephanie Mason Ogborne, and Julie C. Toscano. "Quokka Sports." Harvard Business School Case 701-011, September 2000.
      • September 2000
      • Case

      Jardines: Tapping the Asian E-Commerce Market

      By: F. Warren McFarlan, Melissa Dailey and Fred Young
      "We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details
      Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption
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      McFarlan, F. Warren, Melissa Dailey, and Fred Young. "Jardines: Tapping the Asian E-Commerce Market." Harvard Business School Case 301-045, September 2000.
      • September 2000 (Revised September 2005)
      • Case

      New Beetle, The

      By: Rajiv Lal and Nilanjana R. Pal
      Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details
      Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States
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      Lal, Rajiv, and Nilanjana R. Pal. "New Beetle, The." Harvard Business School Case 501-023, September 2000. (Revised September 2005.)
      • September 2000 (Revised February 2001)
      • Case

      CBS MarketWatch

      By: Jeffrey F. Rayport
      Larry Kramer, the chairman and CEO of MarketWatch.com, is faced with a dilemma. In April 2000, his company--a joint venture of CBS and Data Broadcasting Corp.--has emerged as the leading financial information and data provider online. Yet, because of the downturn in... View Details
      Keywords: Joint Ventures; Decision Choices and Conditions; Media and Broadcasting Industry
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      Rayport, Jeffrey F., and Dickson Louie. "CBS MarketWatch." Harvard Business School Case 801-175, September 2000. (Revised February 2001.)
      • September 2000 (Revised February 2007)
      • Case

      Freeport Studio

      By: Rajiv Lal and James Weber
      Describes the start-up and first-year difficulties of Freeport Studio, a unit of L.L. Bean, founded in 1998 to sell women's clothing by catalog. First-year sales were far below plan, and projected profits did not materialize. Fran Philip must identify the problems and... View Details
      Keywords: Business Startups; Profit; Growth and Development Strategy; Marketing Strategy; Strategic Planning; Problems and Challenges; Creativity
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      Lal, Rajiv, and James Weber. "Freeport Studio." Harvard Business School Case 501-021, September 2000. (Revised February 2007.)
      • August 2000 (Revised December 2001)
      • Background Note

      Emerging Networked Business Models: Lessons from the Field

      By: Lynda M. Applegate and Meredith Collura
      Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details
      Keywords: Business Model; Decision Making; Networks; Strategy
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      Applegate, Lynda M., and Meredith Collura. "Emerging Networked Business Models: Lessons from the Field ." Harvard Business School Background Note 801-172, August 2000. (Revised December 2001.)
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