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Show Results For
- All HBS Web
(3,619)
- People (8)
- News (552)
- Research (2,660)
- Events (29)
- Multimedia (6)
- Faculty Publications (1,242)
- Career Coach
Martha Tassinari
development, from self-assessment to networking to negotiation to professional development, with a particular focus on marketing oneself effectively (resume, LinkedIn, bio, pitch and interviewing) and... View Details
- 01 Mar 2017
- News
How Deep Brain Stimulation Could Change Medicine
targeted approach gives Bennet hope that Harmoni can benefit not only people suffering from movement disorders, but also a whole class of psychiatric patients who, until now, had few options beyond prescription drugs to help lessen the View Details
Keywords: Janelle Nanos
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
contact those rewards customers who had purchased the tainted pet food. Loyalty program data can be enormously advantageous in other ways, such as helping a retailer perform market research, set pricing strategies, and decide whether and... View Details
- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
unacceptable. Still, Madrick argues, there may be more reason to hope now than ever before. Rather than attempting to treat the symptoms of poverty, we might be able to ameliorate its worst effects through a single, simple, and... View Details
- Profile
Adam Kanner
laptops. Savvy entrepreneurs often find opportunity where others find flaws. For Adam Kanner, a former vice president for marketing and business development for the National Basketball Association, the empty seats triggered a startup... View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
panel displays were ¥140 billion in 2006 (approximately $1.2 billion), with the market expected to double in size by 2009. The company is also expanding into cosmetics and dietary supplements. As it happens, the technology that prevents... View Details
- 20 Oct 2015
- First Look
October 20, 2015
broadly consistent with theory. Quantitatively, the network-based propagation is larger than the direct effects of the shocks. We also show quantitatively large effects from the geographic network, capturing... View Details
Keywords: Sean Silverthorne
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
Show!’ Partner with a toy company and there could be a Boaty under every tree this Christmas and a Boaty Book explaining his or her research mission.’ Others were less enthusiastic. Darmody1 reminded us that, “it’s important to consider the View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
The cofounders know that a marketing campaign would help accelerate their efforts, but with a team of six people (all engineers), they want to be thoughtful about how they might handle the influx of interest that a View Details
- 01 Mar 2015
- News
Research Brief: Political Capital
It’s no secret that politicians are trying to buy your vote—in the 2012 presidential campaign, Republicans and Democrats shelled out nearly $2 billion in their fight for the White House. But what’s the most effective way to spend that... View Details
- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
and cause-related marketing. This excerpt focuses on the collaborative stages.Collaborations between businesses and nonprofit organizations are becoming more prevalent, important, and complicated. Marketing plays an increasingly... View Details
Keywords: by James Austin
C. Peter McColough
Working at Xerox for over three decades, McColough was instrumental in leveraging the company’s unique technology and product line. His sales and marketing efforts helped to establish the company as a worldwide leader in office equipment.... View Details
Keywords: Fabricated Goods
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
threat is different from what retailers have faced in the past. Although Walmart took an enormous amount of market share in a diverse set of categories, many retailers were able to respond to and effectively... View Details
- 28 Feb 2007
- Research & Ideas
Capital Rules: The Tensions of Global Finance
over the course of the 1980s and 1990s. Yet less than a decade after the financial crises that hit emerging markets in the 1990s, that orthodoxy is already in decline and its reign in question. As a matter of capital flows, global finance... View Details
Keywords: by Rawi Abdelal
- 12 Aug 2008
- First Look
First Look: August 12, 2008
evaluated less negatively than harmful actions carried out directly? Four experiments examine the moral psychology of indirect agency. Experiment 1 reveals effects of indirect agency under conditions favoring intuitive judgment, but not... View Details
Keywords: Sean Silverthorne
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of... View Details
- 12 Mar 2019
- News
Acting Naturally
initiative is not just teaching them the fundamentals of soap-making, but asking these communities what it means for them to make a difference. And I mean, just asking that question can have a profound effect on how people view themselves... View Details
- April 2007
- Article
Wintel: Cooperation and Conflict
We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details
Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product
Casadesus-Masanell, Ramon, and David B. Yoffie. "Wintel: Cooperation and Conflict." Management Science 53, no. 4 (April 2007): pp. 584–598.
- 01 Oct 1997
- News
Antitrust in Historical Perspective
1890. Most people would like to see business provide good jobs at good wages. Yet, many successful businesses ship their jobs overseas, and some companies that have tried paternalistically to guarantee good jobs have, in the past decade, been blasted in the products... View Details
Keywords: Thomas K. McCraw and Richard S. Tedlow
- 02 Sep 2008
- First Look
First Look: September 3, 2008
suggest. Our results challenge the widely held view that appointments of independent directors necessarily add objectivity to the board of a firm. Purchase the paper: http://papers.nber.org/papers/w14232 The Ontological Foundations of Leadership and Performance: Being... View Details
Keywords: Sean Silverthorne