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(4,393)
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- Research (2,565)
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- Multimedia (10)
- Faculty Publications (970)
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Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
“renovation”—keeping an offering’s essence intact while re-energizing it for greater impact—we will ask ourselves how to: Assess the quality of an innovation. Develop a framework to assess whether a new product or service will truly connect with consumers and... View Details
- 21 Oct 2013
- Research & Ideas
Missing the Wave in Ship Transport
Like investing in a mansion when the real-estate market is at its peak, buying a dry bulk ship in a boom time is a terrible long-term investment, according to new research that predicts cycles in the... View Details
- 01 Dec 2004
- News
Ideas: Books
global alliances and networks, and internationalization. Deep Smarts by Dorothy Leonard and Walter Swap (Harvard Business School Press) Each time an employee leaves a firm, an asset most valuable to its future is lost: the know-how that... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
transcend rational thinking." The course, which debuted in 1995, is designed to optimize the marketing efforts of entrepreneurs, who typically lack the time and resources for conventional View Details
- 01 Sep 2010
- News
Dare to be Different
formulas to follow? I didn’t want to give the impression that there is a formula for being different. Yes, I offer examples of brands that have succeeded in being different. But the tricky part about marketing — and I make this point in... View Details
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
continental perspective. My goal is not to be elusive but to avoid restricting the strategies to a particular geographic scale. Particularly with large countries, the logic of the strategies can apply to intranational as well as international regions. Oil companies,... View Details
Keywords: by Pankaj Ghemawat
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The View Details
- 01 Dec 2012
- News
Tidy Minds
In a wide-ranging Q&A in the "Global Manager" column of the New York Times (September 2, 2012), Sir Martin Sorrell (MBA 1968), chief executive of the WPP Group, the world's largest advertising and marketing... View Details
- 01 Jun 2004
- News
Media, VC Discussed at WSA Conference
I see it as being the most creative and innovative time in the industry. It’s the Wild West,” said Ceci Kurzman, vice president of worldwide marketing for Epic Records Group. “The record business may be in... View Details
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
presented in the context of fine art. They were works, The New York Times explained, “of a high standard of artistic merit, judged by professional photographic standards, as well as a respectable level of proved commercial value.” 23 The... View Details
- 01 Mar 2004
- News
Liquid and Efficient
In January, John Thain (MBA ’79) assumed his new position as CEO of the New York Stock Exchange, a move that prompted interim NYSE head John Reed to declare, “We have an exceptional person at a time when, frankly, we require an... View Details
Keywords: Finance
- 28 Mar 2018
- News
Fueling the Future
recruiter and marketing director to head of innovation. Today, she runs Fueled for Growth, an innovation consulting company, which assists financial firms with due diligence in the energy and industrials sector and helps companies solve... View Details
Keywords: Jill Radsken
- 01 Mar 2012
- News
Shop Talk, Different Avenues
of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss retailing trends and the... View Details
- 16 Feb 2004
- Research & Ideas
European Private Equity—Still a Teenager?
The European market remains very attractive, with strong potential for growth—especially once French and German restructuring gets more underway, according to a panel of private equity group executives. That panel discussion was part of... View Details
- Web
Online Creating Brand Value Course | HBS Online
This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! Creating Brand Value $1,850 Next 6-week session starts July 23rd... View Details
- 06 Sep 2004
- What Do You Think?
How Do We Prepare for a World Without Cheap Oil?
if nothing else, has fostered a sense of entrepreneurship and opportunity in the renewable energy sectors." And Chip Levy suggests that "This is a great time to leap into a growth industry ...We developed the petroleum industry... View Details
Keywords: by James Heskett
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
Revenue: The Case of Yelp.com, which explored how restaurant reviews on Yelp affect their bottom lines.) Reviewing The Reviewers After spending some time on Yelp, Luca questioned whether the site's star-based rating system (five stars for... View Details
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
where top execs tested whether the current business model was robust enough for the challenges lying ahead. While LEGO has sold toys in Asia for three decades, there is serious potential to improve market share and maybe even outgrow... View Details
- Student-Profile
Fanele Mashwama
regulation. In the first, he is looking at episodes of capital flight in emerging markets and the way that the currency composition of firm liabilities can have serious ripples effects in times of... View Details
- 13 May 2021
- Blog Post
HBS Got Talent
Harvard alumni that provides job opportunities and mentorship to young adults experiencing homelessness. We were inspired by their passion, mission, and resourcefulness, and they were just as excited to work with us! While planning a virtual event the second View Details