Publications

January 2022 (Revised August 2022)
Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin

Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden

01 Jun 2005
News

Power Couple

become today’s mass media. Sarnoff, who works closely with Random House chairman and CEO Peter Olson (MBA ’76), is, among other priorities, helping to position the publisher in the digital arena, including wireless-content distribution.... View Details

Keywords: Arts, Entertainment; Broadcasting (except Internet); Information; News, Library, Internet, and Other Services; Information; Publishing Industries (except Internet); Information

22 Feb 2024
News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details

Keywords: Margie Kelley

Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John

Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness

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Profile

Ignacio Lartirigoyen

agribusiness in the U.S. through his upcoming role with Bayer/Monsanto in St. Louis, where he will be part of a team focusing on digital innovation. "Eventually," he says, "I'd like to return to Latin America as a leader in... View Details

Keywords: Financial Services

Web

Buy Now, Pay Later: Home Finance

Inquiry as to the Mortgage Debt on Homes Other Than Farm Homes at the Fourteenth Census, 1920 (Washington: Govt. Print. Off, 1923), 12. 22 "Building to Sell Without Down Payment," National Real Estate Journal (Jan. 12, 1925), pp. 45-47. Copyright © Presidents and... View Details

03 May 2017
HBS Seminar

Seth Stephens-Davidowitz, The New York Times and Wharton, University of Pennsylvania

Portrait Project

Aman Kumar

being alive. And for the times we choose to forge ahead, we make the rules. The structures we are empowered and constrained by are designed only by people, and thus can be improved by other people. I choose to spend my life where these norms and institutions are still... View Details

December 2011
Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne

Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details

Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry

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29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

example, key government officials can serve as mega-influencers by promoting their willingness to be immunized through traditional and digital media. Throughout the history of vaccines efforts, presidents, prime ministers, and leading... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology... View Details

24 Sep 2018
Research & Ideas

How Cost Accounting is Improving Healthcare in Rural Haiti

patient visiting the clinics. They used a pink form that would be clearly visible in the folder. Each clinical and staff person seeing a patient accompanied with the pink form recorded the time when their patient meeting started and when it concluded. The project... View Details

Keywords: by Carmen Nobel; Health

Web

Harvard Business School

years of marketing and customer relationship experience at Digital Equipment Company. At Gillette, Howard directed the development of new products launched in international and national markets. Her last assignment involved the management... View Details

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

sector. Why did you decide to pursue an MBA?Prior to HBS I did three and a half years of health care strategy consulting and then two years at a digital health startup. Although these were great experiences, I still had many questions... View Details

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

(Photo source: iStock) Economic cluster theory has been used to describe the growth of many industries, including the automotive business around Detroit, high tech in Silicon Valley, and digital media in Seoul. These regions benefit by a... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

the late 1980s, the most successful producers of computers were those that produced and marketed IBM personal computer clones. In 1963 IBM's revenues were three times those of its major U.S. competitors combined. In 1984 they were six times those of its nearest... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

October 2022 (Revised December 2022)
Case

Aphro Beverages

By: Frank V. Cespedes and Amram Migdal

This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details

Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid Innovation and Entrepreneurship TIMELINE POLAROID FILMS RESEARCH LINKS View Details

February 2011 (Revised February 2012)
Case

Online Marketing at Big Skinny

By: Benjamin Edelman and Scott Duke Kominers

Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details

Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry