Publications

November 1999 (Revised March 2000)
Case

Florida Department of Citrus

By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy

The Florida Department of Citrus (FDOC) is a state agency responsible for the welfare of the Florida citrus industry. This case describes the FDOC's efforts to turn around grapefruit juice consumption. Using a health message, Dan Santangelo, the FDOC's new director,... View Details

Keywords: Marketing Strategy; Organizational Change and Adaptation; Change Management; Management Teams; Product Marketing; Demand and Consumers; Food and Beverage Industry; Florida

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17 May 2022
News

Robert F. Lanzillotti Prize for Assistant Professor Alex MacKay

August 2023 (Revised September 2023)
Case

Zegna

By: Rohit Deshpandé, Dante Roscini and Elena Corsi

In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of... View Details

Keywords: Marketing Strategy; Product Marketing; Product Positioning; Luxury; Competition; Fashion Industry; Italy

August 2014
Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman

Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details

March 2017 (Revised March 2019)
Case

Ant Financial (A)

By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai

Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu’e Bao), wealth management (Ant Fortune),... View Details

Keywords: Growth and Development Strategy; Global Strategy; Finance; Opportunities; Financial Services Industry; Technology Industry

23 Aug 2006
Op-Ed

The Real Wal-Mart Effect

Wal-Mart's domestic sales volume, U.S. consumers save on the order of $18 billion per year. And because Wal-Mart forces its competitors to charge lower prices as well, this figure is a fraction of the... View Details

Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail

23 Jan 2015
Research & Ideas

Oil Price Fallout: What Happens Next?

world economy, curtailed oil demand due to conservation efforts and concern about greenhouse gas emissions, and the fact that many countries have upped their domestic... View Details

Keywords: Re: Richard H.K. Vietor; Energy; Utilities

01 Dec 2015
First Look

December 1, 2015

within the firm. The inventor team composition has important consequences for how the new knowledge is exploited within and outside of the firm. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50098 2015 The Cambridge... View Details

Keywords: Sean Silverthorne

November 2005 (Revised January 2006)
Case

Commercialization at the Garvan Institute for Medical Research (A)

A large and successful not-for-profit medical research institute must decide strategy to commercialize its discoveries. In the process, it must balance multiple conflicting demands from its stakeholders. View Details

Keywords: Decisions; Public Sector; Business and Stakeholder Relations; Nonprofit Organizations; Conflict and Resolution; Commercialization; Balance and Stability; Health Industry

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04 Apr 2018
Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

I am all for renewables, I believe every effort should be made to make nuclear power one of the world’s low-cost alternatives for meeting the urgent demand for power while winning the race with fossil fuels—especially in Asia, where the... View Details

Keywords: by Joseph Lassiter; Energy; Green Technology

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

destroy an entire city block. Blockbuster brands address pressing consumer needs so well that they often enjoy vertical sales liftoff. Think Viagra. Scarcity. A blockbuster brand is often in such high demand... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

05 Jul 2006
Working Paper Summaries

A Cross-Sectional Analysis of the Excess Comovement of Stock Returns

Keywords: by Robin Greenwood; Financial Services

Ray Kluender

Ray Kluender is an associate professor in the Entrepreneurial Management Unit and the Berol Corporation Fellow at Harvard Business School, a faculty research fellow at the National Bureau of Economic Research (NBER), an invited researcher at the Abdul Latif Jameel... View Details

February 2003 (Revised April 2003)
Case

Brioni

By: David E. Bell

Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details

Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

Management Practice in the General Management Unit at HBS. Frances X. Frei and Anne Morriss: Managers, it’s story time The tech sector continues to shed workers after hiring prodigiously during the demand... View Details

Keywords: by Rachel Layne; Technology; Information Technology

February 2009 (Revised December 2010)
Case

Windows Vista

By: Benjamin Edelman

Microsoft designs, modifies, publicizes, and distributes Windows Vista—against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own... View Details

Keywords: Product Launch; Demand and Consumers; Partners and Partnerships; Competition; Software; Computer Industry

May 2021 (Revised July 2021)
Case

Coats: Supply Chain Challenges

By: Willy C. Shih and Adina Wong

Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details

Keywords: Inventory Management; Supply Chains; Digital; Operations; Supply Chain Management; Apparel and Accessories Industry; Asia