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Show Results For
- All HBS Web
(12,575)
- People (50)
- News (3,118)
- Research (6,953)
- Events (26)
- Multimedia (167)
- Faculty Publications (4,802)
- 1997
- Chapter
The Senseless Submergence of Difference: Engineers, Their Work and Their Careers
By: Leslie Perlow and L. Bailyn
The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card
What Color Is Your Parachute? meets Out of Office in this inspiring, practical playbook to achieve sustainable work-life balance while optimizing your happiness, personal growth, and bank accounts.
Pouring yourself into a single... View Details
Pouring yourself into a single... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
The future of retail won’t be brick and mortar or online, says Musab Balbale (MBA 2007). Instead, it will be a more inclusive combination of the two. Balbale, who spent several years of his career focused exclusively on online sales, is... View Details
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- 01 Feb 1998
- News
C.D. Spangler, Jr.: A Leadership Role in Business and Academe
Recently retired after eleven years as president of the University of North Carolina, C.D. ("Dick") Spangler, Jr. (MBA '56), views his accomplishments as those of "an average person who simply tried to be a part of North Carolina's... View Details
Keywords: Nancy O. Perry; photo by Ann Hawthorne
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
point for Mendoza and she began to build a personal brand around performing while at HBS. She noted “For the first time I thought ‘Maybe these two things can coexist. Maybe I don’t need to be just one... View Details
- 01 Mar 2018
- News
What I Do: Philippe Hellich (MBA 1996)
Founded in Sweden in 1943, IKEA is the world’s largest furniture retailer, outfitting dorm rooms and designer homes around the globe. A company that engages nearly a billion customers every year View Details
- Web
Women's Leadership in Technology and Finance - Blog: RGE Report
technical abilities you don’t have , and who have a high emotional quotient with soft skills you aspire to mirror. Doing this will help you raise your company to heights you never could have imagined alone. There is no “i” in “team.”... View Details
- 31 Jul 2024
Take30 Impact Series: Diverse Alumni in Marketing and PE Operations
Take 30 minutes out of your day to learn about how one alum is making an impact after HBS. We’ll touch on their experience as a student, their career path, and personal journey since graduating. On this... View Details
- September 1994
- Teaching Note
Bose Corporation: The JIT II Program (A), (B), (C), (D), and Videotape TN
By: Roy D. Shapiro and Bruce Isaacson
Teaching Note for (9-694-001), (9-694-002), (9-694-003), (9-694-004), and (9-695-504). View Details
- 01 Oct 2002
- News
Dean Clark on Leadership, Educational Priorities, and Funding the Future
well, checking on classmates' safety, communicating messages of support, and making remarkable personal gestures. In terms of the job market, although our students easily could have become discouraged, they... View Details
- Web
Online Security for You and your Family | Information Technology
Online Security for You and your Family Adopting good cybersecurity habits is crucial for protecting your personal information and digital life. In today's interconnected... View Details
- February 2008
- Teaching Note
Anne Mulcahy: Leading Xerox through the Perfect Storm (TN) (A) and (B)
By: Bill George
Teaching Note for 405050 and 405065. View Details
- Web
Value Based Healthcare Prize - Institute For Strategy And Competitiveness
outcomes, real cost, real connections, and one common language. 2014 VBHC Prize Winners of the inaugural VBHC Prize include: Meetbaar Beter Pulse Personalized Medicine Jippa More about the prize View Details
- 2020
- Book
The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value
By: Marco Bertini and Oded Koenigsberg
How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services. View Details
Bertini, Marco, and Oded Koenigsberg. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. Management on the Cutting Edge. Cambridge, MA: MIT Press, 2020.
- 3 PM – 8 PM EDT, 30 Oct 2017
HBS Alumnae Circles Open House and Training 2017: Washington, D.C.
HBS Alumnae Circles are taking new members - are you interested?
Register for this upcoming open house to learn more. View Details
- 17 Mar 2020
- Working Paper Summaries
From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior
- 17 Nov 2020
- Blog Post
Partners and Families Are an Integral Part of the MBA Experience
the tunnel and that it just takes some time to figure out how to comfortably manage school with their personal lives. Thankfully for John and Kuni, balancing schoolwork View Details
- 1999
- Article
Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management Under Doi Moi
By: Rohit Deshpandé and J. U. Farley
Deshpandé, Rohit, and J. U. Farley. "Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management Under Doi Moi." Asian Journal of Marketing 7, no. 1 (1999): 4–18.