Creating Markets - Publications - Faculty & Research

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

series of articles and HBS Working Papers, he explores the process of how firms in business-to-business markets manage customer relationships. As a frame of reference, Narayandas explains that modern View Details

Keywords: by Peter K. Jacobs

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

breakthrough in alarm clock design since the snooze button until entrepreneur Gauri Nanda created Clocky. Her runaway hit has been the inspiration for several cases written by Professor Elie Ofek. Should I Crowdsource My Solutions? View Details

Keywords: Re: Multiple Faculty

Fast Answer

Bloomberg: Investment Management course tips

Which Bloomberg tips are for the HBS Investment Management course? These Bloomberg tips below were created for students enrolled in the HBS Investment Management course. For more tips, see View Details

01 Dec 2003
News

Spreading the Words

When the youngest of his three sons went off to college in 1994, Carey Cook (MBA 1969) finally had time to pursue a lifelong dream: creating word games and puzzles designed to build the vocabulary skills of school-age kids. At the same... View Details

Keywords: Educational Support Services; Educational Services

01 Dec 2008
Lessons from the Classroom

How Many U.S. Jobs Are ‘Offshorable’?

Richard H.K. Vietor, Rawi E. Abdelal, and Jan W. Rivkin created a classroom exercise that asked HBS students to assess the potential "offshorability" of more than 800 occupations in the United States. The exercise replicated a... View Details

Keywords: by Julia Hanna

Web

Trade Catalogs - The Art of American Advertising

distinct means of communication and distribution to a mass audience. Trade catalogs, for example, became an integral way of merchandising new industrial products created from the enormous factory output and View Details

15 Nov 2020
News

Global Outposts Expand HBS’s Intellectual Footprint

Professor Senior Associate Dean for International Development Research Center Highlights The following highlights illustrate the breadth of HBS’s global activities before and during the pandemic. Africa Research Center The Africa Research Center contributed to HBS’s... View Details

26 Jul 2018
News

Running the Numbers

laughs. “I had to do everything—from creating a curriculum to hiring people to marketing the clinic to unlocking the doors on Saturday mornings.” The clinic inspired more than a few promising athletes to... View Details

Keywords: Deborah Blagg

01 Mar 2013
News

Alumni News | Bookshelf

Assembly-Line Innovation The title of the 2012 e-book Building a Growth Factory (Harvard Business Review Press) conjures an image of raw materials being dumped into a black box and emerging on conveyor belts as fully formed iPhones, Febreze dispensers, and Nest... View Details

Keywords: Sean Silverthorne; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services

07 Jul 2003
Research & Ideas

The Organizational Model for Open Source

market, goods like education. If we are granting special tax privileges to organizations to produce software, we as a society are saying something about the nature of that good and the nature of the markets that View Details

Keywords: by Mallory Stark

29 Jan 2008
First Look

First Look: January 29, 2008

small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the Ace create a new product category and enabled Tata Motors to access a new View Details

Keywords: Martha Lagace

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

experience planted a seed for Pomeranz's future research: how to promote financial savings among "microentrepreneurs" such as food cart owners, street vendors, and cosmetics saleswomen, whose income is low and often fluctuates. Having effective tools to save... View Details

Keywords: by Kim Girard

Profile

Mallika Ahluwalia

organizations doing similar work?" Applying business methods to missions Last summer, Mallika put her new business skills into practice through her internship with TechnoServe in Kampala, Uganda. "Ours was an agribusiness project that View Details

18 Nov 2013
Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

focusing on disruptive technologies, offers his analysis of the Twitter IPO phenomenon. In our second-year MBA elective Building and Sustaining a Successful Enterprise (a course developed by my colleague Clay Christensen), one of the concepts we study is new View Details

Keywords: by Chet Huber; Technology

03 Jan 2018
News

Candy That Is Good for You

Caron Proschan (MBA 2007) is founder and CEO of Simply Gum, maker of natural chewing gum and breath mints. In this interview she talks about the market opportunities for natural, eco-friendly candy products. “I started my company because... View Details

01 Mar 2017
News

Weaving Success in India

Creating Emerging Markets Oral History Collection at Baker Library. This winter, the HBS Business History Initiative, which launched the project, hosted a conference in India to celebrate the addition of... View Details

Keywords: April White

14 Feb 2005
Research & Ideas

The World in Your Palm?

student to chief executive officer also makes it difficult for device makers to segment the market as cleanly as, say, PC companies are able to do, DelBene said. "Companies are spending a lot of time trying to figure out where the... View Details

Keywords: by Sean Silverthorne

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

1870-1940,” which examines a seminal period when food manufacturers, dye makers, and regulators created the synthetic food coloring industry. She is working on a wide-ranging book on the color of foods. (Her book project was featured... View Details

Keywords: by Carmen Nobel

07 Dec 2015
Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

Mandorff, an economist at the Swedish Competition Authority. “But there are very few facts or details to help policymakers and business leaders understand why this occurs—or whether immigrants start more businesses or create more jobs... View Details

Keywords: by Michael Blanding; Transportation; Beauty & Cosmetics; Retail

23 Jul 2013
First Look

First Look: July 23

reseller-mode is preferred depends on whether independent suppliers or the intermediary are better suited to optimally tailor marketing activities for each specific product. We show that this tradeoff is shifted towards the reseller-mode... View Details

Keywords: Anna Secino

Publications