Channels Of Distribution - Publications - Faculty & Research

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

to do with those who are in charge of marketing communications. As a result, the various channels of communication are out of alignment, and the... View Details

Keywords: by James E. Aisner

19 Jul 2004
Research & Ideas

Why Innovations Sit on the Shelf

outlet innovation only after sales, distribution, and the other departments had an open, fact-based discussion of their issues. At that point, they realized that the outlet store would benefit all of them.... View Details

Keywords: by Michael Beer, Russell Eisenstat & Derek Schrader

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

Lost sales. Friction. Inefficiency. These are dirty words in the world of business, and they are inevitabilities for companies that don't watch their language, so to speak. Harvard Business School Associate Professor Tsedal Neeley... View Details

Keywords: Re: Tsedal Neeley

15 Oct 2001
Research & Ideas

Four Questions for David Garvin and Michael Roberto

unequally distributed among the participants, when information is unequally distributed, and when there are no clear rules of engagement—especially about how the final decision will be made. Unfortunately,... View Details

Keywords: by Martha Lagace

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

consumers (or retailers) are unlikely to pay. But the acquisitions provided a convenient distribution channel for residential customers who want to drop off or return goods ordered online, and moved new... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

05 Nov 2012
Research & Ideas

What Wall Street Doesn’t Understand About International Trade

the authors of Channels of Influence, by Harvard Business School Associate Professors Lauren H. Cohen and Christopher J. Malloy, and Umit G. Gurun, an associate professor at... View Details

Keywords: by Carmen Nobel

01 Mar 2022
What Do You Think?

Is It Time for More Reverse Mentoring?

(iStockphoto/Sanja Radin) Increasingly, I hear and read about questions such as: Why are my best tech people leaving our great company to work on something called crypto and Web3? What are the strategic implications for my organization of... View Details

Keywords: by James Heskett

17 Sep 2020
Research & Ideas

Many Small-Business Employees May Be Close to Losing Health Insurance

for PPP eligibility). The survey was distributed on June 20 to Alignable’s US-based members and responses were collected through June 27. Many business owners answering the survey prioritized providing health insurance for their employees... View Details

Keywords: by Rachel Layne; Health

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

Forest Reinhardt Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the complicated processes of... View Details

Keywords: Re: Multiple Faculty

24 Oct 2017
Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

we've always tried to do and should do. It's also trying to deal with a corporate tax that's out of whack with the rest of the world. Then finally, it appears to be trying to address some View Details

Keywords: by Sean Silverthorne

19 Sep 2024
Research & Ideas

Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work

especially managers, that they cannot expect answers instantaneously.” Examine the geographical distribution of their teams. Companies that distribute workers north and south... View Details

Keywords: by Michael Blanding

11 Feb 2015
Research & Ideas

Politicians Benefited From Using Toxic Loans

Talk of the recent financial crisis often falls into a simplistic narrative of villainous banks, marketing toxic financial products to innocent customers who did not understand their risks. Among the storied... View Details

Keywords: by Carmen Nobel; Financial Services

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

and make decisions based on assumptions about the future. The problem: Most of these prophecies about what is to come are basically straight-line extrapolations of a few weeks View Details

Keywords: by Frank V. Cespedes

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

Summing Up This month's column, in the eyes of several respondents, represents the struggle of competitive strategies based on process versus product. When seen in this light, the triumph View Details

Keywords: by James Heskett

12 May 2015
Research & Ideas

How Crowds and Experts Kickstart the Arts

information. They then distributed a set of three project successes and three failures to a group of individuals that had previously judged for organizations like the NEA and... View Details

Keywords: Entertainment & Recreation

23 Mar 2021
Book

Succeeding in the New Work-from-Anywhere World

to work in a distributed environment. And then COVID hit. Blanding: How did the pandemic change or inform the topic as you were writing it? Neeley: The pandemic accelerated the completion of the book. I was... View Details

Keywords: by Michael Blanding

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

cable channels were aimed at ardent fans who wanted live, beginning-to-end, daytime coverage, from cross-country ski races to early rounds of the hockey tournament. And then there were the real fanatic fans... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

18 Jan 2021
Book

How Thinking Like a Startup Helps Governments Solve More Problems

marathon bombings, and still the major fund collecting donations hadn’t finalized a process for distributing those donations. In Columbine, it took years for donated funds to make it to victims, and even then they received only 58 percent... View Details