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  • September 2016 (Revised February 2017)
  • Case

Angie's List: Ratings Pioneer Turns 20

By: Robert J. Dolan and Ayelet Israeli
In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
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Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)
  • 2014
  • Chapter

Who Needs a Shrink When You Have Businessweek? Using Content Analysis to Get Inside the Heads of Entrepreneurs, VCs and Other Market Participants

By: Timothy G. Pollock and Kisha Lashley
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Pollock, Timothy G., and Kisha Lashley. "Who Needs a Shrink When You Have Businessweek? Using Content Analysis to Get Inside the Heads of Entrepreneurs, VCs and Other Market Participants." In The Routledge Companion to Entrepreneurship, by Ted Baker and Friederike Welter, 432–438. Routledge, 2014.
  • October 2024 (Revised February 2025)
  • Case

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage
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De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Case 525-021, October 2024. (Revised February 2025.)
  • 2014
  • Working Paper

Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey

By: Asli M. Coplan and Geoffrey Jones
This working paper examines the origins and development of the Koç Group, which grew to be the largest business group in Turkey. This enterprise was an important actor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the... View Details
Keywords: Business Groups; Turkey; Entrepreneurship In Emerging Markets; Entrepreneurship; History; Government and Politics; Auto Industry; Banking Industry; Electronics Industry; Middle East; Europe
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Coplan, Asli M., and Geoffrey Jones. "Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey." Harvard Business School Working Paper, No. 15-035, November 2014.
  • December 1995
  • Supplement

Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market

By: Lynda M. Applegate and Janis Lee Gogan
Keywords: Internet and the Web; Market Transactions
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Applegate, Lynda M., and Janis Lee Gogan. "Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market." Harvard Business School Video Supplement 196-503, December 1995.
  • 15 Mar 2013
  • News

New Japan Commerce Chief to Help Smaller Firms Move into Overseas Markets

Keywords: Primary Metal Manufacturing; Manufacturing
  • December 2015
  • Supplement

Nextel Peru: Emerging Market Cost of Capital, Spreadsheet for Instructors (Brief Case)

By: Luis M. Viceira and Joel L. Heilprin
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Viceira, Luis M., and Joel L. Heilprin. "Nextel Peru: Emerging Market Cost of Capital, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 516-519, December 2015.
  • December 2015
  • Supplement

Nextel Peru: Emerging Market Cost of Capital, Spreadsheet for Students (Brief Case)

By: Luis M. Viceira and Joel L. Heilprin
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Viceira, Luis M., and Joel L. Heilprin. "Nextel Peru: Emerging Market Cost of Capital, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 916-518, December 2015.
  • Research Summary

Microwedges: Challenging power one small opening at a time [Dissertation, job market paper]

Based on a 31-month qualitative inductive study of multidisciplinary change teams, I introduce the concept of the “microwedge”—a small action or series of actions by team members that allows the team to examine their own assumptions so that they can begin to engage... View Details

  • November 2016 (Revised October 2018)
  • Case

IguanaFix

By: Frank V. Cespedes, Thomas R. Eisenmann, Maria Fernanda Miguel and Laura Urdapilleta
IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting consumers with home improvement contractors. The founders have acquired customers through both B2C and B2B methods. But in seeking to grow and scale the business, they now... View Details
Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Online Advertising; Latin America
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Cespedes, Frank V., Thomas R. Eisenmann, Maria Fernanda Miguel, and Laura Urdapilleta. "IguanaFix." Harvard Business School Case 817-056, November 2016. (Revised October 2018.)
  • 18 May 2018
  • News

Share buybacks are soaring - is this a sign of market turmoil ahead?

  • 26 Oct 2020
  • News

Trump's work visas suspension cost $100B in big companies' market value – study

  • September 2023
  • Article

The Health Costs of Dirty Energy: Evidence from the Capacity Market in Colombia

By: Achyuta Adhvaryu, Theresa Molina, Anant Nyshadham, Jorge Tamayo and Nicholas Torres
The health effects of “dirty” (fossil fuel driven) energy production are difficult to measure accurately due to the endogeneity of fuel choice. We exploit an electricity policy in Colombia that generates a price-based trigger for the use of thermal energy sources.... View Details
Keywords: Pollution; Health Disorders; Energy Industry; Colombia
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Adhvaryu, Achyuta, Theresa Molina, Anant Nyshadham, Jorge Tamayo, and Nicholas Torres. "The Health Costs of Dirty Energy: Evidence from the Capacity Market in Colombia." Art. 103116. Journal of Development Economics 164 (September 2023).
  • Article

The Country Effect: Leveraging the Origin of a Brand for the Global Markets

By: Rohit Deshpandé
Keywords: Brands and Branding; Markets
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Deshpandé, Rohit. "The Country Effect: Leveraging the Origin of a Brand for the Global Markets." Harvard Business Review América Latina 85, no. 8 (August 2007): 2–6.
  • November 2015
  • Technical Note

Field 2: Some Tips on Navigating Common Pitfalls when Working in Emerging Markets

By: Dina D. Pomeranz, Samik Adhikari and Juan Ignacio Elorrieta
Keywords: Emerging Markets
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Pomeranz, Dina D., Samik Adhikari, and Juan Ignacio Elorrieta. "Field 2: Some Tips on Navigating Common Pitfalls when Working in Emerging Markets." Harvard Business School Technical Note 816-055, November 2015.
  • 15 Dec 2020
  • Working Paper Summaries

Biased Sampling of Early Users and the Direction of Startup Innovation

Keywords: by Ruiqing Cao, Rembrand Koning, and Ramana Nanda
  • 20 Jul 2020
  • Op-Ed

It's Time for a Bipartisan Health Plan for Employers and Employees

sides will benefit from the control in costs, reduction of Medicare’s costs, and revitalization of the insurance market that this proposal will create. Our proposal charts a bipartisan path. It bolsters the... View Details
Keywords: by Regina E. Herzlinger and Richard J. Boxer; Health; Insurance
  • February 2013
  • Article

Institutions and Venture Capital

By: Josh Lerner and Joacim Tag
We survey the literature on venture capital and institutions and present a case study comparing the development of the venture capital market in the United States and Sweden. Our literature survey underscores that the legal environment, financial market development,... View Details
Keywords: Venture Capital; Organizations; Taxation; Entrepreneurship; Financial Markets; United States; Sweden
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Lerner, Josh, and Joacim Tag. "Institutions and Venture Capital." Industrial and Corporate Change 22, no. 1 (February 2013): 153–182.
  • November 2021 (Revised December 2021)
  • Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
  • September 2019
  • Article

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008

By: Ryan Raffaelli
In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had... View Details
Keywords: Technology Reemergence; Technology Cycles; Cognition And Market Redefinition; Legacy Technology Trajectories; Information Technology; Demand and Consumers; Organizational Change and Adaptation; Identity; Change; Consumer Products Industry; Switzerland
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Raffaelli, Ryan. "Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008." Administrative Science Quarterly 64, no. 3 (September 2019): 576–618.
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