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  • June 2023 (Revised October 2024)
  • Teaching Note

Clash of Two Giants Simulation Exercise Teaching Note

By: Feng Zhu
Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills
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  • June 2023
  • Simulation

Clash of Two Giants: Competing in the Age of Platforms Simulation

By: Feng Zhu and Marco Iansiti
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  • June 29, 2023
  • Article

How to Build a Life: The Triumph of Coming in Third

By: Arthur C. Brooks
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  • June 2023 (Revised July 2023)
  • Case

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details
Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States
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  • June 2023
  • Supplement

Social Media Background Screening at Fama Technologies (B)

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details
Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; United States
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  • June 2023
  • Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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  • June 2023
  • Supplement

Navya, Instructor Spreadsheet

By: Julian De Freitas and Elie Ofek
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  • June 2023
  • Teaching Note

Navya: Steering Toward a Driverless Future

By: Julian De Freitas and Elie Ofek
Teaching Note for HBS Case No. 523-046. View Details
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  • June 2023
  • Supplement

Optimalen Capital Spreadsheet Supplement

By: Malcolm Baker, Elisabeth Kempf and Jonathan Wallen
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  • June 2023
  • Technical Note

Enhancing Your Contribution to Group Learning in Marketing

By: Jill Avery
How to enhance your contribution to group learning in RC Marketing. Includes information on the learning contract in a case class and the respective roles of instructor and students, how to analyze a marketing case, how to participate in a marketing case discussion,... View Details
Keywords: Marketing
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  • June 2023 (Revised June 2024)
  • Course Overview Note

Introduction to the RC Marketing Course: Fall 2024

By: Jill Avery and Sunil Gupta
Course Overview Note for RC Marketing Fall 2024 View Details
Keywords: Marketing; Marketing Strategy
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  • June 2023
  • Teaching Note

Komatsu and Smart Construction

By: David J. Collis
Teaching Note for HBS Case No. 521-042. The case describes the introduction by Komatsu, the Japanese earth moving equipment manufacturer, of a new business model—Smart Construction. This replaces the one-time sale of a capital good with a software platform that... View Details
Keywords: Strategy; Corporate Strategy; Technology Adoption; Construction Industry
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  • 2023
  • Working Paper

Crypto-Influencers

By: Joseph Pacelli, Kenneth J. Merkley, Brian Williams and Mark Piorkowski
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  • June 2023 (Revised February 2025)
  • Case

Doing Business in Lima, Peru

By: Jeffrey T. Polzer, Leonard A. Schlesinger and Max Hancock
This case examines the challenges and opportunities of doing business in Peru. It highlights Peru's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles... View Details
Keywords: Business History; Business and Government Relations; Corporate Strategy; Mining Industry; Peru; Latin America
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  • June 2023 (Revised August 2023)
  • Background Note

Subscription Models: Recurring Revenues for Lasting Growth

By: Elie Ofek and Amy Konary
This note offers a comprehensive exposition to subscription revenue models and aims to explain their recent rise. It covers the advantages to firms of employing a subscription-based approach to monetization (as opposed to “one-off” upfront payment), as well as the... View Details
Keywords: Business Model; Revenue; Product Design
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  • June 22, 2023
  • Article

How to Build a Life: The Happy Art of Grandparenting

By: Arthur C. Brooks
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  • June 2023
  • Case

Ishani Therapeutics: Valuing a Deal

By: Amitabh Chandra and Sumon Mazumdar
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  • June 2023
  • Supplement

Ishani Therapeutics: Valuing a Deal (Instructor Spreadsheet Supplement)

By: Amitabh Chandra and Sumon Mazumdar
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  • June 2023
  • Supplement

Ishani Therapeutics: Valuing a Deal (Student Spreadsheet Supplement)

By: Amitabh Chandra and Sumon Mazumdar
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  • June 2023 (Revised April 2025)
  • Case

Optimalen Capital

By: Malcolm Baker, Elisabeth Kempf and Jonathan Wallen
A new client portfolio manager at a quantitative investment management firm must explain why her firm, Optimalen Capital, has rebalanced a client portfolio with a set of trades that seem unintuitive. In particular, Optimalen has added to its position of Walmart (ticker... View Details
Keywords: Investments; CAPM; Capital Asset Pricing Model; Investment Portfolio; Asset Pricing
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