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Show Results For
- All HBS Web
(2,693)
- People (5)
- News (515)
- Research (1,647)
- Events (15)
- Multimedia (27)
- Faculty Publications (956)
- 01 Mar 2016
- News
Case Study: Paper Chase
cracking the market via targeted enterprise sales. For example, BMW sending thank-you notes to its loyal customers or United sending holiday or birthday cards to top-tier frequent fliers. This would provide volume and rapid exposure to... View Details
- 12 Jan 2010
- First Look
First Look: Jan. 12
52-week high; conversely, bidder shareholders react increasingly negatively as the offer price is pulled upward toward that price. Merger waves occur when high recent returns on the stock market and on likely targets make it easier for... View Details
Keywords: Martha Lagace
- 20 Sep 2011
- First Look
First Look: September 20
Japanese staff could function in English. The stakes are high: those who do not reach their target score by the deadline risk being demoted. As Englishnization progresses, loss of productivity, lack of time to study, and conflicted views... View Details
Keywords: Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
everything from the particulars of their target market, to their revenue model, to the name of the venture, before offering a five-minute summing-up. It's a good morning for the team, despite the thorough going-over. "You've got something... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
minutes the judges pepper them with questions about everything from the particulars of their target market, to their revenue model, to the name of the venture, before offering a five-minute summing-up. It’s a good morning for the team,... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
to target high-risk patient segments with advice about exercise, nutrition, and other programs in an effort to minimize medical visits. The problem: insurers' claims data is not as current as hospitals' clinical data. In addition,... View Details
- 27 Sep 2004
- Research & Ideas
IBM Finds Profit in Diversity
company's Small and Medium-Sized Business Sales and Marketing organization from $10 million in 1998 to hundreds of millions of dollars in 2003. Another result of the task forces' work has been to create executive partner programs View Details
Keywords: by David A. Thomas
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
value-added differentiation. And clearly, that is what Wedgwood, and Heinz, and Marshall Field used it for. How did they do that? Let's look at each and see how they dealt with that challenge. Targeting With Elegance Wedgwood created a... View Details
Keywords: by Martha Lagace
- 13 Feb 2024
- Blog Post
Harvard Students Reflect on COP28
before it grows into what it was meant to be: a conference where we set ambitious targets and hold the world accountable for climate action. We need binding agreements with strong language and ambitious targets. We need more transparency... View Details
- 01 Mar 2008
- News
One-on-One with Jim Breyer
business plan with a clear path to financial success? Absolutely. With Facebook, we saw an opportunity to build a deep and growing engagement with a targeted demographic. Very typically we look for a business plan that demonstrates... View Details
- 26 Jan 2016
- First Look
January 26, 2016
local ethnic populations and identify a causal link between local networks and firm trade. We also show that firms are more likely to acquire target firms, and report increased segment sales, in countries to which they are connected.... View Details
Keywords: Sean Silverthorne
- 30 Jul 2024
- News
Reddit’s Rise
values and we as a company had—these were not, I think, clearly articulated at the time—but we really believe privacy is a right. Users on Reddit are anonymous. We don’t target based on your demographic profile or tracking you all around... View Details
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two... View Details
Keywords: by Sean Silverthorne
- 05 Jul 2016
- First Look
July 5, 2016
conservation for climate risk reduction. Although more comprehensive research programs to answer these questions are needed, some insights are emerging. Integrating two or more behavior change approaches that target multiple,... View Details
Keywords: Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
those responses were not able to predict sales," Karmarker's note states, illustrating the marketing value of subconscious cerebral data. Neuromarketing can provide important but complex data to companies that target a global... View Details
- 12 Dec 2006
- First Look
First Look: December 12, 2006
interdependent stages that must be meticulously managed. In the courtship stage, the hiring company and the leader of the targeted team determine whether the proposed move is, in fact, a good idea, and then define their business goals and... View Details
Keywords: Martha Lagace
- 17 Jan 2012
- First Look
First Look: January 17
Financial Economics (forthcoming) Abstract Prior stock price peaks of targets affect several aspects of merger and acquisition activity. Offer prices are biased toward recent peak prices although they are economically unremarkable. An... View Details
Keywords: Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
increase and is greater for "creative" industries. Download the paper: http://www.hbs.edu/research/pdf/09-007.pdf Board Interlocks and the Propensity to be Targeted in Private Equity Transactions Authors:Toby Stuart and Soojin... View Details
Keywords: Martha Lagace
- 18 Apr 2019
- Research & Ideas
Open Innovation Contestants Build AI-Based Cancer Tool
Radiation therapy can be lifesaving for lung cancer patients. The first step, though, is having a trained, skilled oncologist who knows how to best segment or mark off the tumor for radiation. This expertise is vital for targeting the... View Details
- 15 Jun 2010
- First Look
First Look: June 15
slightly worse outcomes than non-affiliated investments, despite the targets having superior performance prior to investments. Investments during market peaks by commercial banks have significantly higher rates of bankruptcy. The... View Details
Keywords: Martha Lagace