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  • January 2015 (Revised October 2016)
  • Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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  • Aug 03 2021
  • Testimonial

Progressing to a Better Future

  • 05 Jul 2022
  • What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

(iStockphoto/aydinmutlu) Logistics issues have taken on unexpected and possibly unwanted “glamour” among those who study business and economics, thanks to the COVID-19 pandemic and its global aftermath. It’s a throwback to the days when railroad View Details
Keywords: by James Heskett; Manufacturing; Shipping; Transportation
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

could raise rates and still fill their rooms if customers could fly there for free. The first step in managing relationships with complementors is to develop a deep understanding of their economics, their View Details
Keywords: Sean Silverthorne
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

lead their facilities to prioritize different external pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with particularly influential corporate departments are more... View Details
Keywords: Martha Lagace

    Robert C. Merton

    Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

    Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

    Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
    • June 2005 (Revised March 2006)
    • Case

    Domestic Auto Parts

    By: Robert S. Kaplan
    Describes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy. View Details
    Keywords: Balanced Scorecard; Strategy; Business Strategy
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    • February 2025
    • Case

    Luca de Meo at Renault Group (A) (Abridged)

    By: Emily Truelove, Linda A. Hill and Lydia Begag
    When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
    Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
    Related
    • September 1994 (Revised May 1995)
    • Case

    Time Life, Inc. (A)

    By: David A. Garvin and Jonathan West
    Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details
    Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry
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    • February 2004 (Revised January 2005)
    • Case

    Hewlett-Packard: Culture in Changing Times

    By: Michael Beer, Rakesh Khurana and James Weber
    HP had been a highly successful and respected company for decades. It was well known for its company culture and management practices--the HP way--which emphasized both profits and people. Changing markets, strong competitors, and the growth of its computer business,... View Details
    Keywords: Acquisition; Decision Choices and Conditions; Human Resources; Leading Change; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Performance Effectiveness; Adoption; Competition
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    • October 1993 (Revised September 1994)
    • Case

    Becton Dickinson: Worldwide Blood Collection Team

    By: Christopher A. Bartlett and Kathleen Scharf
    Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details
    Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management
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    • April 24, 2023
    • Article

    In the COVID Era, Why Corporate Benefits Demand CEO/CFO Leadership

    By: Regina E. Herzlinger
    The expectation that employers provide their employees’ health benefits has been around since World War II. Unfortunately, although today’s employees expect employers to treat them as individuals, ease their experiences, prioritize their wellbeing, and control cost,... View Details
    Keywords: COVID; COVID-19 Pandemic; CEO; Leadership; Health Insurance; Benefits; CFO; Compensation and Benefits
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    • March 2023
    • Case

    MrBeast: Building a YouTube Empire

    By: Anita Elberse and Oliver Band
    Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old... View Details
    Keywords: Philanthropy and Charitable Giving; Power and Influence; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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    • 02 Apr 2008
    • Research & Ideas

    Four Companies that Conquered America

    demanding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the U.S., or at least with U.S. companies in their home markets. By doing so, they learn much about the latest View Details
    Keywords: by John Quelch
    • August 2009 (Revised August 2012)
    • Case

    Cabot Pharmaceuticals, Inc.

    By: Frank V. Cespedes and John T. Gourville
    Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain... View Details
    Keywords: Customer Relationship Management; Employees; Resignation and Termination; Performance Evaluation; Salesforce Management; Alignment; Pharmaceutical Industry
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    • 2013
    • Working Paper

    Who Is Governing Whom? Executives, Governance and the Structure of Generosity in Large U.S. Firms

    By: Christopher Marquis and Matthew Lee
    We examine how organizational structure influences strategies over which corporate leaders have significant discretion. Corporate philanthropy is our setting to study how a differentiated structural element—the corporate foundation—constrains the influence of... View Details
    Keywords: Philanthropy and Charitable Giving; Corporate Governance; Governing and Advisory Boards; Leadership; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Structure; Corporate Strategy; United States
    Related
    • February 2025
    • Case

    Luca de Meo at Renault Group (A)

    By: Emily Truelove, Linda A. Hill and Lydia Begag
    When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
    Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
    Related
    • April 2025
    • Case

    Techint: Strategic Choices for Community Impact

    By: Lauren Cohen, Virak Prum, Kenneth Charman, Pedro Levindo and Mariana Cal
    In early 2024 Erika Bienek, Chief Community Relations Officer at Techint, had to decide whether to invest in a new company-owned and operated technical school in Veracruz, Mexico, or invest instead in strengthening the city’s public education system. Techint, a global... View Details
    Keywords: Technical Institutes; Community Relations; Social Impact; Argentina; Mexico; Brazil; Conglomerate; Stakeholder Management; Government And Business; Community Impact; Philanthropy; Business Conglomerates; Business Subsidiaries; Business Headquarters; Family Business; Decision Making; Private Sector; Public Sector; Education; Curriculum and Courses; Middle School Education; Secondary Education; Teaching; Training; Learning; Energy; Engineering; Construction; Values and Beliefs; Geography; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Government Legislation; Recruitment; Innovation and Invention; Disruptive Innovation; Knowledge; Resource Allocation; Industry Clusters; Infrastructure; Family Ownership; Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Business and Government Relations; Creativity; Reputation; Social and Collaborative Networks; Civil Society or Community; Social Issues; Poverty; Strategy; Construction Industry; Education Industry; Energy Industry; Industrial Products Industry; Manufacturing Industry; Steel Industry; Europe; Italy; Latin America; North and Central America; Mexico; North America; United States; South America; Argentina; Buenos Aires; Brazil
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    • January 2007 (Revised August 2007)
    • Case

    Fulton County School System: Implementing the Balanced Scorecard

    By: Robert S. Kaplan and Monica Nah Lee
    Illustrates the adaptation and implementation of a private sector management tool, the Balanced Scorecard, to a public school district. As part of a continuous improvement initiative, the Director of Planning and Policy facilitates the development of a strategy map and... View Details
    Keywords: Education; Governance; Leadership; Balanced Scorecard; Performance Improvement; Strategy; Education Industry
    Related
    • August 2019
    • Background Note

    Note on Shared Ownership

    By: Ethan Bernstein and Nick Rekenthaler
    While several tactics can drive company performance by instilling a sense of shared ownership among employees, perhaps the most direct is to actually share ownership with employees. Many public and private companies across industries have done just that, and studies... View Details
    Keywords: Employee Stock Ownership Plan; Human Resources; Employees; Human Capital; Ownership; Cooperative Ownership; Employee Ownership; Customer Ownership; Governance
    Related