Social Marketing - Publications - Faculty & Research

March 17, 2021
Other Article

Beyond Pajamas: Sizing Up the Pandemic Shopper

By: Ayelet Israeli, Eva Ascarza and Laura Castrillo

A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
While the pandemic is still playing out, our preliminary investigations... View Details

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05 Sep 2012
First Look

First Look: September 5

PublicationsPreference Signaling in Matching Markets Authors:Peter A. Coles, Alexey Kushnir, and Muriel Niederle Publication:American Economic Journal: Microeconomics (forthcoming) Abstract Many labor View Details

Keywords: Sean Silverthorne

03 Jan 2007
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First Look: January 3, 2007

implications for the efficient targeting of social programs more generally. A key issue in this debate is whether higher purchase prices lead to more intensive product use and, therefore, greater health benefits. We present results from... View Details

Keywords: Sean Silverthorne

30 Jun 2015
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First Look: June 30, 2015

social auditors and for auditing firms. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49303 Working Papers Monetary Policy Drivers of Bond and Equity Risks By: Campbell, John Y., Carolin E. Pflueger, and Luis M.... View Details

Keywords: Carmen Nobel

September 1994 (Revised May 1995)
Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West

Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details

Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry

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08 Jan 2019
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New Research and Ideas, January 8, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55409 Harvard Business School Case 119-023 Chateau Winery (A): Unsupervised Learning This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies... View Details

Keywords: Dina Gerdeman

09 May 2011
Research & Ideas

Moving From Bean Counter to Game Changer

decisions were discussed and made. Then she moved to expand her risk management process throughout the bank. She handed out 10,000 booklets that presented the department's view and expertise in areas including market risk, credit risk,... View Details

Keywords: by Kim Girard; Banking

September 2020 (Revised June 2023)
Supplement

Spreadsheet Supplement to Artea Teaching Note

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

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September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

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March 2006 (Revised June 2010)
Case

Eldeco: Playing in the Big League

By: Arthur I Segel, Nicolas P. Retsinas and Siddarth Yog

In 2001, Pankaj Bajaj is considering whether to go forward with a residential development outside New Delhi. Facing an uncooperative local authority, he must determine how to evaluate the risks of proceeding against the potential loss of a golden opportunity to bring... View Details

Keywords: Developing Countries and Economies; Construction; Government and Politics; Risk Management; Emerging Markets; Business and Government Relations; Conflict and Resolution; Real Estate Industry; New Delhi

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December 1993 (Revised November 2009)
Case

Manville Corporation Fiber Glass Group (A)

By: Lynn S. Paine and Sarah Gant

Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Industrial Products Industry

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25 Apr 2018
Research & Ideas

We May Have Taken Too Much Credit for Easing Workplace Segregation

racial diversity decreasing across businesses as a whole. “We may be overstating what progress has been made on employment integration,” the authors write. The reason for the step backward? Firm turnover is creating a racial divide. New businesses entering the View Details

Keywords: by Dina Gerdeman

02 Jan 2001
Research & Ideas

Gurus in the Garage

"is like any gas that is compressed; it gets hotter." Its tribes overlap socially and professionally based on work discipline (software engineers, for example), organizational affiliation (Hewlett-Packard), or background... View Details

Keywords: by Dorothy Leonard & Walter Swap

17 Jul 2017
Op-Ed

Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up

here to stay. America’s CEOs know what is at stake: nothing less than America’s leadership in the global world. America is blessed with corporate leaders whose companies dominate their global markets and who know the imperative of global... View Details

Keywords: by Bill George

14 Aug 2019
Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

Building New Markets by Unleashing Disruptive InnovationChristensen's classic article from 2003 about the six keys to creating new-growth businesses. The Three Types of Leaders Who Create Radical Change Every successful View Details

Keywords: by Sean Silverthorne

20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

Over just a few months, the United States stock market plunged almost 20 percent—then in one day rebounded a record 1,000 points. 2018 seemed just that kind of year in business: restless, surging, full of surprises. Big-name retailers... View Details

Keywords: by Sean Silverthorne

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

of any organization." Carol Holding associated brand value with sustainability: "As brand value will soon be included in a company's valuation ... we can more than ever monetize sustainable behavior." Others see the market... View Details

Keywords: by Jim Heskett

04 Dec 2007
First Look

First Look: December 4, 2007

a platform-based market socially efficient? We analyze a dynamic model where an entrant with superior quality competes with an incumbent platform, and examine long-run market... View Details

Keywords: Martha Lagace

05 Dec 2005
What Do You Think?

Is Growth Good?

just economic. But does this translate to the global economy? Benjamin Friedman, as the result of an examination of the economic and social histories of the United States, Britain, France, Germany, and a number of developing economies... View Details

Keywords: by James Heskett

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

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