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Show Results For
- All HBS Web
(4,248)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
It draws from previous work by Urde (an associate professor at the Lund University School of Economics and Management in Lund, Sweden), John Balmer (a marketing professor at Brunel University in London) and Greyser. In 2007, the three... View Details
Keywords: by Carmen Nobel
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
social and environmental issues? NGOs have become an important element of the global economy and firms should expect to interact with them.—Debora Spar Spar: Again, it really depends on the firm, the business, and the activist groups... View Details
Keywords: by Cynthia Churchwell
- 2016
- Book
Building a Culture of Health: A New Imperative for Business
By: John A. Quelch and Emily C. Boudreau
This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details
Quelch, John A., and Emily C. Boudreau. Building a Culture of Health: A New Imperative for Business. SpringerBriefs in Public Health. Springer, 2016.
- 01 Dec 2003
- News
HIV/AIDS and Business
social and financial cost of inaction is so high that standing by is not an option, particularly for multinational corporations doing business in countries with high infection rates. “AIDS places a dramatic spotlight on the question of... View Details
- Career Coach
Doug Lester
expertise in helping the people he coaches craft a work-life narrative that is relevant and compelling to networks, future colleagues and key decision-makers. He coaches students and alumni with a wide variety of interests, with an emphasis on View Details
- 10 Aug 2015
- News
A Talent Pipeline for Society’s Challenges
In 2001, Monisha Kapila (MBA 2005) went to India to help its people emerge from the devastating Gujarat earthquake. As she worked with artisans to reach new crafts markets, she knew she had found a perfect way to use her business skills for View Details
Keywords: Jill Radsken
- September 2006 (Revised July 2012)
- Case
PSI India—Will Balbir Pasha Help Fight AIDS? (A)
By: Elie Ofek and Peter Wickersham
In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most... View Details
Keywords: Advertising Campaigns; Communication Strategy; Health Disorders; Marketing Communications; Social Marketing; Social Enterprise; India
Ofek, Elie, and Peter Wickersham. "PSI India—Will Balbir Pasha Help Fight AIDS? (A)." Harvard Business School Case 507-032, September 2006. (Revised July 2012.)
- 25 Jan 2000
- Research & Ideas
Strategic Alliances
a mutual course benefiting each of their strategies, HBS professor James Austin, head of the School's Initiative on Social Enterprise (ISE), took note. "Here was a new arena," he says, "in which the goals of different kinds of... View Details
Keywords: by Nancy O. Perry
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
machine that enables marketers to serve targeted messages on the basis of our email address or mobile phone number. But in 2024, technology will make possible real-time marketing possible. As we... View Details
Keywords: by Mikolaj Piskorski
- 01 Mar 2013
- News
A Mission in Motion
Since its beginnings 20 years ago, the HBS Social Enterprise Initiative has been a focal point for applying innovative business practices to drive sustainable, high-impact social change. Conceived by John... View Details
Keywords: summary
- 01 Sep 2010
- News
Faculty Research Online
The Hard Work of Measuring Social Impact Donors are placing nonprofits on the hot seat to measure social performance. Problem is, there is little agreement on what those metrics should be. Associate... View Details
- 20 Mar 2019
- Research & Ideas
Gender-Diverse Companies Thrive Only Where Diversity is Embraced
question to Harvard Business School Assistant Professor Letian Zhang, who studies organizational theory and strategy with a focus on social inequalities and status hierarchies. He explores the issue in a recent paper scheduled to be... View Details
Keywords: by Sean Silverthorne
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
immediate appeal for the atypical user was that the game was simple and unintimidating. But it was also a fun social activity, a diverting game to bring out during the holidays or at informal get-togethers. By using stealth positioning,... View Details
Keywords: by Youngme Moon
- Student-Faculty-Profile
Grant Donnelly & Michael Norton
when Grant chose to pursue his graduate studies in the Marketing program here. HBS is a place tailor-made for students who are driven to do research that has impact. Grant came with experience running both organizations and field... View Details
- 24 Jul 2018
- Op-Ed
4 Ways Managers Can Exercise Their 'Agency' to Change the World
proven business tactic. For every newsworthy instance of a corporation putting profit ahead of social good, there are multiple unheralded examples of companies using social good-oriented initiatives to... View Details
Keywords: by George Serafeim
- 19 Dec 2018
- Sharpening Your Skills
New Year, New Habits
When a new year rolls around, many of us ponder resolutions to improve our work habits. Maybe we wish to behave a little better with colleagues, become more organized, or actually take breaks during the day. But can we really change our own ingrained behavior? The good... View Details
Keywords: by Sean Silverthorne
- June 2024
- Teaching Note
Tommy Hilfiger Adaptive: Fashion for All
By: Elizabeth A. Keenan and Max Hancock
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
coteaches the required MBA ten-session Social Enterprise course, has studied consumer patterns and attitudes regarding purchasing groceries in the inner city. As a doctoral student in marketing at the... View Details