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  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

on Amazon; they help curate the kind of books I might like, I actually like that service. And if I'm looking online at a retailer for a particular shirt, I don't mind them sending me ads for shirts. That's very, very different than when... View Details
Keywords: Re: Andi Wang
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

KindredHarvard Business School Case 513-052 Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the UK, a mature market... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

has begun to grow kiwifruit outside of New Zealand in order to have the product on retail shelves year round. Is this the right strategy for the future? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511001-PDF-ENG Asian Agri... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their... View Details
Keywords: Martha Lagace
  • 04 Jun 2007
  • Research & Ideas

Is Health Care Making You Better—or Dead?

hard. About 20 years ago, I did a series of cases on a retail health clinic called Health Stop. It was at the mall, and I thought it was great. The idea was, just like these guys now, you're sick, we're quick. Rather than going to an... View Details
Keywords: by Sean Silverthorne; Health
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

109-070 Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's apparel View Details
Keywords: Martha Lagace
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

land and outgrowers for production, the addition of value-added processing to obtain premium prices, and the introduction of global certification to ensure food safety and meet retailer and consumer requirements. The case also discusses... View Details
Keywords: Martha Lagace
  • 16 Jul 2013
  • First Look

First Look: July 16

deliver, and evaluate Sullivan's sales calls on two important retail buyers, Sam Cartwright of Mothercare and Anthony Pierce of John Lewis. The main case provides relevant background information about Faraway's market opportunity,... View Details
Keywords: Anna Secino
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant... View Details
Keywords: Martha Lagace
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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