Publications

Publications

Filter Results: (2,660) Arrow Down
Filter Results: (2,660) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 120 of 2,660 Results →
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

advertising? A: Advertising is at an interesting crossroads. Most of the money is still being spent on traditional advertising such as television. But with new opportunities to get in front of, and more importantly interact with, the audience we have seen a View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

products containing the A2 protein only primarily in Australia and China. With sales of NZ$730 million in 2017 and a desire to grow, a2MC formed a strategic relationship with Fonterra, the world's sixth largest dairy company, in February... View Details
Keywords: Dina Gerdeman
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

could reshape capitalism and its relationship to society. It could also drive the next wave of innovation and productivity growth in the global economy as it opens managers' eyes to immense human needs that... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

especially as the government did not want a rate hike that could potentially hinder economic growth and increase its already large fiscal debt burden. Purchase this case:... View Details
Keywords: Martha Lagace
  • 02 Jul 2015
  • Op-Ed

The Future of the Greek Economy

offer their thoughts on the Greek economic crisis. Their answers were written before last week's referendum vote by the Greek people, but their insights remain valuable. The Need For Sustainable Growth Calling for a referendum asking the... View Details
Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking
  • 25 Oct 2004
  • Research & Ideas

Planning for Surprises

just two suppliers, while Great Britain has five suppliers to reduce the risk of supply disruptions. While fear of lawsuits has played a role, the fundamental problem is that the economics of vaccine production are unattractive for... View Details
Keywords: by Martha Lagace
  • 08 Nov 2024
  • Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

African people, businesses, and nations are becoming increasingly stressed by climate-related perils like droughts, river flooding, extreme heat, and rising sea levels. This is leading not only to the destruction of assets but also challenges to lives and... View Details
Keywords: by John Macomber; Green Technology; Energy
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
Related
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

Schorderet, debating how the company can defend and grow its position in Saudi Arabia while also finding new sources of future growth (e.g., bringing its production model to new markets with fragmented dairy... View Details
Keywords: Dina Gerdeman
  • 20 Sep 2016
  • First Look

September 20, 2016

growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium Gulf carriers on the other. The company, therefore, decided to launch a low-cost airline of its own called Scoot, the fourth brand in its portfolio.... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

one reason: a death in the customer's family. A look at the number of waivers showed double-digit growth for the past three years. Either there was a death epidemic, or customers had figured out they could get their money back this way.... View Details
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

A. Desai, and C. Fritz Foley Abstract This paper examines how costly financial contracting and weak investor protection influence the cross-border operational, financing and investment decisions of firms. We develop a model in which View Details
Keywords: Martha Lagace
  • 17 Nov 2003
  • Research & Ideas

The Business Case for Diabetes Disease Management

management. On the other hand, workplace productivity savings could be the key. According to another alumnus, any outlay "is petty change" to employers compared to the savings of keeping healthy people. Though wide-ranging, the... View Details
Keywords: by Martha Lagace; Health
  • 01 Apr 1999
  • News

A Vibrant Brand

whom he regularly rubs shoulders. Instead, they include the likes of Dick Serafin, a production manager at Time Warner, and Sherill R. Heron and Jonathan A. Kraft, HBS classmates whose support he is "determined to pay back." Clinkscales's... View Details
Keywords: Susan Young
  • 21 Jun 2011
  • First Look

First Look: June 21

by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a... View Details
Keywords: Sean Silverthorne
  • 10 May 2011
  • First Look

First Look: May 10

but also that NEAD chains produced more transplants for highly sensitized and blood type O recipients. Read the paper: http://kuznets.fas.harvard.edu/~aroth/papers/Nonsimultaneous%20Chains%20AJT%202011.pdf Female Empowerment: Impact of a Commitment Savings View Details
Keywords: Sean Silverthorne
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study digital cameras introduced from 1991 to 2006 by firms from three... View Details
Keywords: Sean Silverthorne
  • Web

Oral Histories | Baker Library

marketing and new product development. She has taught at numerous institutions, including Case Western Reserve University, Old Dominion University, University of Massachusetts Boston, and Barry University Business School in Miami,... View Details
  • 01 Dec 1997
  • News

Growing Together

Gleason (MBA '97) is finding a way to make both a profit and a difference. Last fall, as a part of HBS associate professor Marco Iansiti's Managing Product Development course, Gleason created a model for a company that would employ... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
  • 02 Jan 2001
  • Research & Ideas

Can Japan Compete? [Part One]

Japanese government model had profound costs that were unrecognized. Protecting local industries such as the construction industry or agriculture seemed pretty innocuous, but it had huge costs that were hidden for a long time by the View Details
Keywords: by Martha Lagace & Hilah Geer