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      • Faculty Publications  (2,480)

      Product Portfolio ManagementRemove Product Portfolio Management →

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      • January–February 1984
      • Article

      Manage Beyond Portfolio Analysis

      By: Richard G. Hamermesh and Roderick E. White
      Keywords: Investment; Theory; Management
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      Hamermesh, Richard G., and Roderick E. White. "Manage Beyond Portfolio Analysis." Harvard Business Review 62, no. 1 (January–February 1984): 103–109.
      • November 1983 (Revised October 1989)
      • Case

      Procter & Gamble Europe: Vizir Launch

      By: Christopher A. Bartlett
      Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
      Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe
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      Bartlett, Christopher A. "Procter & Gamble Europe: Vizir Launch." Harvard Business School Case 384-139, November 1983. (Revised October 1989.)
      • November 1983 (Revised May 1990)
      • Case

      Procter & Gamble Co. (A)

      By: John A. Quelch
      An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
      Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States
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      Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
      • 1983
      • Book

      The Change Masters: Innovation for Productivity in the American Corporation

      By: Rosabeth M. Kanter
      Keywords: Innovation and Management
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      Kanter, Rosabeth M. The Change Masters: Innovation for Productivity in the American Corporation. New York: Simon & Schuster, 1983. (Translated in Japanese. Reprintings include Chapter 10 in The Political Environment of Public Management, edited by Pollins, 1993. Chapter 9 in Quality and Productivity Management vol. 9, no. 4, 1992, pp. 33-59. Chapter 10 in Contemporary Ideas on Management, edited by J.W. Newstrom and J.L. Pierce. Duluth: University of Minnesota, 1985. Chapter 9 in Readings in Human Resource Management, edited by M. Beer and B. Spector. New York: Free Press, 1985. Chapter 10 in Organizations Close Up, edited by J.L. Gibson, J.M. Ivancevich, and J.H. Donnelly. Plano, TX: Business Publications, Inc., 1985. Chapter 2 in The Handbook of Research on Educational Administration, edited by D. Griffiths. 1985. Chapters 2 and 6 in The Leader Manager, edited by J. Williamson. Eden Prairie, MN: Wilson Learning Corporation, 1984. Portions of Ch. 12 in Directors and Boards, 1984. Ch. 10 in Management Review.)
      • June 1983 (Revised April 1991)
      • Case

      Dominion Engineering Works

      By: Christopher A. Bartlett
      Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details
      Keywords: Machinery and Machining; Globalized Markets and Industries; Management Analysis, Tools, and Techniques; Partners and Partnerships; Competitive Strategy; Customization and Personalization; Diversification
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      Bartlett, Christopher A. "Dominion Engineering Works." Harvard Business School Case 383-184, June 1983. (Revised April 1991.)
      • 1982
      • Chapter

      Managing Innovation Over the Product Life Cycle

      By: M. Tushman
      Keywords: Product; Innovation and Management
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      Tushman, M. "Managing Innovation Over the Product Life Cycle." In Reading in the Management of Innovation, edited by W. Moore and M. Tushman. Marshfield, MA: Pitman Publishing, 1982.
      • July 1982 (Revised July 2004)
      • Case

      Esmark, Inc. (B)

      By: William E. Fruhan Jr.
      Esmark's management sells its most valuable business and its most unattractive business in an effort to reposition itself and maximize shareholder value. View Details
      Keywords: Business Exit or Shutdown; Product Positioning; Business and Shareholder Relations; Reputation; Value
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      Fruhan, William E., Jr. "Esmark, Inc. (B)." Harvard Business School Case 283-014, July 1982. (Revised July 2004.)
      • April 1982
      • Supplement

      General Electric: John F. Welch, Jr., Chairman of the Board, Video

      By: Francis Aguilar and Richard G. Hamermesh
      Welch discusses a variety of topics. View Details
      Keywords: Management Teams; Governing and Advisory Boards; Spoken Communication; Industrial Products Industry
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      Aguilar, Francis, and Richard G. Hamermesh. "General Electric: John F. Welch, Jr., Chairman of the Board, Video." Harvard Business School Video Supplement 882-524, April 1982.
      • March 1982 (Revised September 1985)
      • Case

      Sealed Air Corporation

      By: Robert J. Dolan
      Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
      Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States
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      Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
      • February 1982 (Revised March 1984)
      • Case

      Travelers Investment Management Co.

      By: David E. Bell
      Keywords: Investment Portfolio; Management; Risk Management; Financial Services Industry
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      Bell, David E. "Travelers Investment Management Co." Harvard Business School Case 182-210, February 1982. (Revised March 1984.)
      • February 1982 (Revised August 1987)
      • Case

      Hoover: Multinational Product Planning

      By: Robert D. Buzzell and Benson P. Shapiro
      Keywords: Product Marketing; Global Strategy; Multinational Firms and Management
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      Buzzell, Robert D., and Benson P. Shapiro. "Hoover: Multinational Product Planning." Harvard Business School Case 582-102, February 1982. (Revised August 1987.)
      • November 1981
      • Supplement

      Corning Glass Works International, Part I, Interviews with Division Managers, Video

      By: Christopher A. Bartlett and Michael Y. Yoshino
      Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details
      Keywords: Globalized Firms and Management; Global Strategy; Consumer Products Industry
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      Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International, Part I, Interviews with Division Managers, Video." Harvard Business School Video Supplement 882-512, November 1981.
      • May 1981 (Revised December 1992)
      • Case

      Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

      By: John A. Quelch
      The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details
      Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Consumer Products Industry
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      Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
      • April 1981 (Revised January 1997)
      • Case

      Corning Glass Works: The Z-Glass Project

      By: Kim B. Clark
      Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix... View Details
      Keywords: Decisions; Production; Problems and Challenges; Conflict Management; Performance Productivity; Factories, Labs, and Plants; Groups and Teams; Consumer Products Industry; Consumer Products Industry; United States
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      Clark, Kim B. "Corning Glass Works: The Z-Glass Project." Harvard Business School Case 681-091, April 1981. (Revised January 1997.)
      • August 1980 (Revised August 1985)
      • Case

      Teradyne, Inc.--1979: Semiconductor Test Division (A)

      By: Benson P. Shapiro
      In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one. View Details
      Keywords: Decisions; Resource Allocation; Product; Product Development; Competition; Semiconductor Industry
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      Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (A)." Harvard Business School Case 581-023, August 1980. (Revised August 1985.)
      • February 1980 (Revised April 1981)
      • Case

      Poland Spring Bottling Corp.

      By: Benson P. Shapiro
      Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
      Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
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      Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
      • January 1980 (Revised October 1993)
      • Case

      Renn Zaphiropoulos

      By: John P. Kotter
      Focuses on the management style of Renn Zaphiropoulos in the context of a rapidly changing business environment within Xerox Corporation. To be contrasted with the case, Fred Henderson and the videotape, A Day with Fred Henderson (9-881-502), which are appropriate for... View Details
      Keywords: Situation or Environment; Management Style; Consumer Products Industry; Consumer Products Industry
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      Kotter, John P. "Renn Zaphiropoulos." Harvard Business School Case 480-044, January 1980. (Revised October 1993.)
      • December 1979 (Revised October 1983)
      • Case

      Fred Henderson

      By: John P. Kotter
      Focuses on the management style of Fred Henderson in the context of a relatively stable business environment within Xerox Corporation. To be contrasted with the case, Renn Zaphiropoulos and the videotape, A Day with Renn Zaphiropoulos (9-881-501), which are appropriate... View Details
      Keywords: Situation or Environment; Management Style; Consumer Products Industry; Consumer Products Industry
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      Kotter, John P. "Fred Henderson." Harvard Business School Case 480-043, December 1979. (Revised October 1983.)
      • October 1979 (Revised March 1986)
      • Case

      PC&D, Inc.

      By: Evelyn T. Christiansen and Richard G. Hamermesh
      Covers history of PC&D from 1960 to 1975 as it grows from a single business firm to a diversified firm. Emphasizes the use of subsidiaries for product development and fast growth. Other issues include problems of a new CEO in keeping control of fast growing divisions. View Details
      Keywords: Leadership; Business Subsidiaries; Diversification; Growth Management; Product Development
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      Christiansen, Evelyn T., and Richard G. Hamermesh. "PC&D, Inc." Harvard Business School Case 380-072, October 1979. (Revised March 1986.)
      • Article

      Do Supervisors Thrive in Participative Work Systems?

      By: Leonard A. Schlesinger and Richard E. Walton
      This article presents the findings regarding the nature of the difficulties surrounding the supervisory role in participative work systems, a conceptualization of the supervisor/work group interface, and some action implications for the management of organizations.... View Details
      Keywords: Managerial Roles; Organizational Design; Management Practices and Processes; Innovation and Invention
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      Schlesinger, Leonard A., and Richard E. Walton. "Do Supervisors Thrive in Participative Work Systems?" Organizational Dynamics 7, no. 3 (Winter 1979): 24–38.
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