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(2,654)
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Souvenirs & Novelties - The Art of American Advertising
repeatedly use and reference proved another effective way to keep a product’s name in the mind of the consumer. Business cards, postcards, holiday greeting cards, and books of songs, recipes, or medical... View Details
- 01 May 2006
- Research & Ideas
What Companies Lose from Forced Disclosure
this topic so fascinating in part because it is so accessible—everybody understands the concept of doing a good job so you can build a good reputation—and yet so many of the consequences of career concerns remain unexplored. Q: Why is evaluating career concerns so... View Details
- 25 Aug 2022
- News
The Exchange: The Road Ahead for Crypto
sort of technology with which to do that, even if they wanted to. We’re already seeing the current implementation of the Ethereum network have trouble managing the number of transactions people are making,... View Details
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
medicine, and health-care providers to resolve current dilemmas around post-market drug safety and consumer product safety. Historically, the United States oriented its regulation to pre-market testing, but... View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
couple it with loss aversion, and you put people in a position where they're more likely to go out and exercise." StickK has incorporated another economic principle—the power of social norms—to keep people on track. Users create an online... View Details
- 01 Apr 1999
- News
New Releases
course, and it has been shown that effective styles can vary over a wide range. They can stretch from the eloquence and self-deprecation of Abraham Lincoln, to the bombastic preening of Douglas MacArthur,... View Details
Keywords: Susan Young
- Web
Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School
Land hired Adams as a consultant to Polaroid in the late 1940s, beginning a collaboration that would last decades. A technical master known for the clarity and depth of his photographs, Adams in his early observations as consultant noted... View Details
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
of companies have participants role-play to gain a better sense of others' points of view or to sense how consumers would actually use new products. When Interval Research Corp. wanted its young designers... View Details
Keywords: by Laurie Joan Aron
- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
address the issues that kept them from being employed well in the past." The bakery's challenges include limited financial resources—its budget is $200,000 a year—and learning to be profitable while... View Details
Keywords: by Martha Lagace
- 05 Aug 2002
- Research & Ideas
Are Consumers the Cure for Broken Health Insurance?
similar ways for a limited array of traditional services, and last for only one year. In essence, managed care comes in just two flavors: plans that place constraints on access to physicians and hospitals... View Details
Keywords: by Regina E. Herzlinger
- 01 Jun 2014
- News
What’s Next
question, which is linked to the idea of lifelong learning, is one we candidly have had limited success addressing in the past. We've tried short Executive Education programs targeted solely at alumni,... View Details
- 27 Oct 2020
- News
HBS Votes
in our country and wanted to leverage our abilities to work towards solutions. What started as purely grassroots networking with peers has led to... View Details
- Web
Bibliography - Edwin H. Land & Polaroid | Harvard Business School
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
- 01 Sep 2007
- News
Getting Security Right
seven-year collaboration with University of North Carolina economics professor Steven Rosefielde. Their impressively researched volume challenges global leaders in government and business alike to push beyond culturally entrenched... View Details
- Web
Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School
Vectographs in subsequent campaigns including the Allied invasion of Normandy. During the war years, Polaroid annual sales rose from $1,032,425 to $16,752,465, and the company employed 1,250 employees. 30 Land's View Details
- Web
Trade Catalogs - The Art of American Advertising
smaller manufacturers that produced passenger doors and ticket punches. The beginnings of a national market, including the rapid rise of department stores and mail order catalog retailers, had tremendous effect on the life of the home... View Details
- 01 Apr 2000
- News
Getting the Message
being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer John Wanamaker: Half of the money spent on advertising is... View Details
Keywords: Susan Young
- 01 Dec 2020
- News
Tried and Tested
first-order importance. The second part is whether I have a clever way of studying it. Can I design an experiment to isolate exactly what I think the causal mechanism is? It’s not just that A happens and then B happens, but can I actually... View Details
- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details