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Show Results For
- All HBS Web
(4,839)
- People (25)
- News (1,936)
- Research (2,152)
- Events (6)
- Multimedia (73)
- Faculty Publications (1,528)
- Portrait Project
Dan Vallone
Help kids to look up. When I was five, I went with my dad to the middle school where he was a teacher. For a science project, his students had built small rockets, and it was the launch day. We walked out to a green field. One of the... View Details
- 24 Apr 2014
- News
Exploring new ways to understand and engage audiences
Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
get behind their ideas, going through fertility treatments while launching a company, managing investor expectations, prioritizing mental health, setting benchmarks, hiring to fill experience gaps, and even returning VC funding. “It takes... View Details
Keywords: Margie Kelley
- 01 Jun 2022
- News
Closing the 'Network Gap'
she could contribute to the cause. Hu, who is Asian American, had recently become aware of the “Network Gap”—the phenomenon highlighted in a LinkedIn article that said “who you know” matters as much as “what you know” when launching a... View Details
Keywords: April White
- 01 Jan 2011
- News
Hüsnü Özyeğin, MBA 1969
Founder and Chairman, FiBA Group Download Özyeğin profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1945 Born, Izmir, Turkey 1966 Elected student body president at Oregon State 1972 Returns to Turkey for military service 1987 View Details
- Profile
Shana Hoffman
deeper understanding of the potential for health-care technology. “Some people said I should just go right into business. But I thought I could combine education and entrepreneurship together,” Shana says. “An MBA would be a low-risk environment for View Details
- 17 Apr 2016
- News
Driving Digital Expansion
Named CEO in 2011, Rozhan has overseen rapid growth at the company as it confronts a changing technological landscape with the recent launch of Tribe, an over-the-top service that allows consumers to download locally produced digital... View Details
- 01 Dec 2004
- News
Pyramid Scheme
(MBA ’03) told the Boston Globe (September 22, 2004). DuPlessie, who studied mechanical engineering at MIT, launched TOMB after gaining experience working on projects at Disney and Universal Studios. Boston-based TOMB, the first project... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details
- 24 Aug 2016
- Blog Post
Internship In Action
introducing a new operational strategy for a group of sellers. After a few weeks of investigation my manager and I pushed to initiate the launch of this new operational strategy, which has been super cool. After visiting the warehouse and... View Details
Keywords: Consumer Products / Retail
- September 1999 (Revised July 2006)
- Case
Juice Guys (A)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)
- November 1992 (Revised December 1992)
- Case
Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)
By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry
Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
- 24 Dec 2014
- News
Promoting citizen commerce
Entrepreneur Jules Pieri (MBA 1986) launched The Grommet with a goal of bringing undiscovered, unusual products to market and helping their creators succeed. (Published December 2014) View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
Art by Craig Frazier Related Links Alumni New Venture Contest Opens Webinar series (ongoing) Entrepreneurship at HBS (video) Harvard Launches Innovation Incubator Why is it that even when smart, educated, well-networked people View Details
- February 2011 (Revised December 2014)
- Case
RentJuice
By: Thomas Eisenmann and Liz Kind
RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details
Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry
Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)
- 28 May 2019
- News
Case Study: Building the Base
initial step in his quest to help readers—particularly millennials and Gen Zers—better understand how the news is spun. The company’s launch product is a free daily newsletter that aggregates headlines from both the left and the right,... View Details
- 26 Jan 2015
- News
Paving the way for women on Wall Street
In the early days before she launched her own hedge fund, Nancy Havens-Hasty (MBA 1971) was one of only a few female investment bankers on Wall Street. (Published January 2015) View Details
- 24 Feb 2016
- News
Did William Alden Invent the Car of the Future in the 1960s?
blight, the StaRRcar was part of a public transit revolution that never was — but one that would help launch one of the weirdest and most politicized public infrastructure experiments of the 20th century. It’s an old idea that today, in... View Details
- 30 May 2024
- News
Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears
Alumnae to Celebrate Official Launch of HBS Women’s Association The Harvard Business School Women’s Association (HBSWA) will host a Virtual Launch Celebration on Wednesday, June 12, to mark its official... View Details
Keywords: Margie Kelley
- 01 Jun 2005
- News
School’s Entrepreneurial Spirit Runs Deep
Contrary to popular perception, Harvard Business School isn’t just a training ground for future Fortune 500 CEOs, says author Jeffrey L. Cruikshank (PMD 51, 1986). Just as important, it’s a launching pad for thousands of graduates who... View Details