Judgment And Decision Making - Publications - Faculty & Research - Harvard Business School

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15 Aug 2023
Cold Call Podcast

Ryan Serhant: How to Manage Your Time for Happiness

Keywords: Re: Ashley V. Whillans; Real Estate

July 2009 (Revised May 2010)
Case

Pfizer: Letter from the Chairman (A)

By: Robert L. Simons and Natalie Kindred

This case explores maximizing shareholder value as a goal in executive decision making. Over a period of nine years, three different Pfizer CEOs make critical decisions intended to increase shareholder value. But the results are disappointing. To allow students to... View Details

Keywords: Decision Choices and Conditions; Corporate Accountability; Corporate Governance; Annual Reports; Business and Shareholder Relations; Value Creation; Pharmaceutical Industry; United States

2014
Working Paper

The Cost of Friendship

By: Paul A. Gompers, Vladimir Mukharlyamov and Yuhai Xuan

We investigate how personal characteristics affect people's desire to collaborate and whether this attraction enhances or detracts from performance in venture capital. We find that venture capitalists who share the same ethnic, educational, or career background are... View Details

Keywords: Venture Capital; Partners and Partnerships; Decision Making; Identity

May 2005 (Revised April 2010)
Case

GlaxoSmithKline: Reorganizing Drug Discovery (A)

By: Robert S. Huckman and Eli Strick

Describes the reorganization of drug discovery at GlaxoSmithKline (GSK) following the formation of GSK from the merger of Glaxo Wellcome and SmithKline Beecham. This reorganization placed nearly 2,000 research scientists into six centers of excellence in drug discovery... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Operations; Organizational Structure; Performance Improvement; Research and Development; Pharmaceutical Industry

May 2012
Case

Quietly Brilliant: Transformational Change at HTC

By: Michael L. Tushman and Kerry Herman

The case examines smartphone maker HTC's 2006 decision to become a branded company. The case focuses on the cultural and organizational shifts HTC underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market... View Details

Keywords: Globalized Firms and Management; Organizational Structure; Cross-Cultural and Cross-Border Issues; Telecommunications Industry; Taiwan

01 Sep 2021
News

Can We Train for Trust?

June 2013 (Revised January 2016)
Case

Château Margaux: Launching the Third Wine

By: Elie Ofek and Eric E. Vogt

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France

11 Jan 2008
News

HBS Course Uses Literature To Teach Moral Leadership

November 2016 (Revised October 2018)
Case

IguanaFix

By: Frank V. Cespedes, Thomas R. Eisenmann, Maria Fernanda Miguel and Laura Urdapilleta

IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting consumers with home improvement contractors. The founders have acquired customers through both B2C and B2B methods. But in seeking to grow and scale the business, they now... View Details

Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Online Advertising; Latin America

March 2025
Article

Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell

Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details

Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception

2012
Working Paper

When Performance Trumps Gender Bias: Joint versus Separate Evaluation

By: Iris Bohnet, Alexandra van Geen and Max H. Bazerman

We examine a new intervention to overcome gender biases in hiring, promotion, and job assignments: an "evaluation nudge," in which people are evaluated jointly rather than separately regarding their future performance. Evaluators are more likely to focus on individual... View Details

Keywords: Prejudice and Bias; Selection and Staffing; Behavior; Groups and Teams; Decision Making; Performance Evaluation; Gender

December 2022 (Revised May 2023)
Case

Iberdrola: Leading the Energy Revolution

By: Juan Alcácer and Emer Moloney

At the end of 2019, Ignacio Galán, the Chairman and CEO of the world's third largest utility, Iberdrola, reflected on his almost 20 years at the company. He managed a portfolio of three very different businesses, each with their own specific opportunities and... View Details

2015
Book

The Cambridge Handbook of Consumer Psychology

By: Michael I. Norton, Derek D. Rucker and Cait Lamberton

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer... View Details

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April 2011 (Revised April 2011)
Module Note

Investor Demand

By: Robin Greenwood

This conceptual note describes a series of cases on the investor demand approach to investment strategy and management. The cases demonstrate how and why securities market dislocations are driven by non-fundamental demand. I use the cases to progressively build a... View Details

Keywords: Investment

August 2014
Article

Incentives in a Stage-Gate Process

By: Raul O. Chao, Kenneth C. Lichtendahl and Yael Grushka-Cockayne

Many large organizations use a stage‐gate process to manage new product development projects. In a typical stage‐gate process project managers learn about potential ideas from research and exert effort in development while senior executives make intervening go/no‐go... View Details

Keywords: Stage-Gate Process; Production; Operations; Product Development; Innovation and Invention

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April 2013
Article

Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World

By: Nava Ashraf

Why doesn't a woman who continues to have unwanted pregnancies avail herself of the free contraception at a nearby clinic? What keeps people from using free chlorine tablets to purify their drinking water? Behavioral economics has shown us that we don't always act in... View Details

Keywords: Behavior; Economics; Motivation and Incentives; Zambia

Teaching Interest

Strategic Financial Analysis

By: Suraj Srinivasan

In a competitive climate, how do some companies outperform others? Managers, consultants, analysts, and investors must understand financial analysis to answer that question and make strategic decisions that drive business profitability and... View Details

Keywords: Strategic Change; Restructuring; Strategy

February 2008
Supplement

EFI, Inc. (B)

By: David B. Godes and Lauren Barley

This is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's... View Details

Keywords: Motivation and Incentives; Salesforce Management; Compensation and Benefits; Information Technology Industry

August 2023
Case

The Ethical Tightrope: When to Disclose the AI Shortcut

By: David G. Fubini, William Fubini and Patrick Sanguineti

In this short vignette on ethics in consulting, John Child, a new Associate at a prestigious firm who is eager to impress, decides to use an AI tool to expedite his analysis and craft his presentation due to a short project timeframe. Feeling uneasy about his decision... View Details

Keywords: Ethics; Personal Development and Career; Decisions; Consulting Industry

February 2022
Case

CityScore: Big Data Comes to Boston

By: Boris Groysberg and Sarah L. Abbott

In 2016, Martin “Marty” Walsh, the Mayor of Boston, introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. The dashboard was updated daily and publicly available. The mayor frequently discussed the CityScore targets in... View Details

Keywords: Analytics and Data Science; Government Administration; Leadership; Transformation; City; Measurement and Metrics; Public Administration Industry; Boston; United States

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