Publications

Publications

Filter Results: (11,607) Arrow Down
Filter Results: (11,607) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 120 of 11,607 Results →

    Why Tik Tok is Beating YouTube for Eyeball Time

    November 2022
    Video clips might draw people to TikTok, but its algorithm keeps them watching. John Deighton and Leora Kornfeld explore why TikTok raced ahead of other platforms. First,... View Details
    • 05 May 2003
    • Research & Ideas

    What It Takes to Restore Trust in Business

    top executives "to get rich no matter what happens to the shareholders." Options should be indexed options. These options pay for performance, not for volatility in the markets. Pervasive conflicts of View Details
    Keywords: by Martha Lagace; Financial Services
    • Research Summary

    Overview

    My background is rooted in mathematics and science, so I am interested in strategy theory. I have a broad interest in a variety of fields, and am open to research topics. My senior thesis was on copula modelling of heating oil and natural gas futures. View Details
    • Forthcoming
    • Chapter

    Media & Entertainment in Argentina: Doing Business in a Fragmented Society

    By: Luciana Silvestri and Roberto Vassolo
    We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the... View Details
    Keywords: Demographics; Marketing; Consumer Behavior; Entertainment and Recreation Industry; Media and Broadcasting Industry; Argentina
    Related
    • 17 May 2022
    • News

    Robert F. Lanzillotti Prize for Assistant Professor Alex MacKay

    • January 2023
    • Article

    Calculators for Women: When Identity-Based Appeals Backfire

    By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
    From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically... View Details
    Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior
    Related

      Consumers, Corporations and Public Health (Oxford University Press, 2016)

      The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

      Consumers, Corporations, and Public... View Details
      • 31 Aug 2020
      • Blog Post

      Five Important Steps before Taking the Entrepreneurial Leap

      Nina Mullen and Hilary Quartner are both from the HBS MBA Class of 2017. Nina has deep strategy and consumer products experience, notably at Bain & Company and Harry’s (where she focused on launching... View Details

        Ana Antolin

        Ana Antolin is a doctoral candidate in the Strategy unit at Harvard Business School. She received her B.S. in Quantitative Economics and International Relations from Tufts University. Prior to joining Harvard, she worked as a full-time research assistant in... View Details

        • 13 Nov 2019
        • Research & Ideas

        Don't Turn Your Marketing Function Over to AI Just Yet

        Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and... View Details
        Keywords: by Kristen Senz
        • Research Summary

        Anonymity and Identity

        By: John A. Deighton
        In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
        Keywords: Privacy; Anonymity
        • April 1978
        • Case

        General Foods: Opportunities in the Dog Food Market

        Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
        Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Consumer Products Industry
        Related
        • February 1998
        • Background Note

        Contracting and Control in Venture Capital

        By: Paul A. Gompers
        Discusses the control mechanisms and contracts utilized by venture capitalists. The emphasis is on understanding potential conflicts of interest and how the contracts mitigate those conflicts. View Details
        Keywords: Venture Capital; Governance Controls; Contracts; Business or Company Management; Conflict of Interests
        Related
        • January 1995 (Revised November 1996)
        • Case

        Avalon Information Services, Inc.

        By: Lynn S. Paine and Wilda White
        The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing... View Details
        Keywords: Mission and Purpose; Safety; Demand and Consumers; Rights; Analytics and Data Science; Information Technology; Ethics; Information Industry
        Related
        • Research Summary

        Overview

        Andrea is interested in understanding business strategy in today's complex institutional environment. As such, her research interests range from policy to social movement influences. Work so far has focused on the specific topics of corporate governance, private... View Details
        Keywords: Strategy; International Business
        • February 2017
        • Supplement

        The De Beers Group: Exploring the Diamond Reselling Opportunity

        By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
        In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details
        Keywords: Diamonds; Go-to-market Strategy; Secondary Market; Willingness To Pay; Pilot Program; Strategy Development; Strategy Execution; Scope; Marketing; Advertising; Branding; Customer Value; Pawn Shops; Jewelry; Supply And Demand; Corporate Strategy; Business Strategy; Vertical Integration; Advertising Campaigns; Value Creation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; United Kingdom; Africa; Botswana; South Africa; Namibia
        Related
        • 2024
        • Working Paper

        Using LLMs for Market Research

        By: James Brand, Ayelet Israeli and Donald Ngwe
        Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
        Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
        Related
        • January 2004 (Revised April 2004)
        • Case

        Crisis and Response: Sexual Abuse Allegations in the Boston Archdiocese (B)

        By: Ashish Nanda
        In 2002, the Boston archdiocese of the Roman Catholic Church was confronted by public revelations of how allegations of clergy sexual abuse were handled by the archdiocese during the 1990s. This case describes how the Boston archdiocese addressed the issue over the... View Details
        Keywords: Conflict of Interests; Crime and Corruption; Corporate Social Responsibility and Impact; Religion; Crisis Management; Boston
        Related
        • September 2014 (Revised April 2016)
        • Case

        Cree Inc.: Introducing the LED Light Bulb

        By: John Gourville and Michael Norris
        Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
        Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
        Related
        • January 2019 (Revised October 2020)
        • Technical Note

        Brand Storytelling

        By: Jill Avery
        Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details
        Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry
        Related