Publications

December 2021
Case

Zoetis

By: David E. Bell, Damien McLoughlin and Natalie Kindred

Keywords: Strategy; Food; Change Management; Leadership; Diversity; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

June 1999 (Revised December 2002)
Case

Supermercados Disco: Regional Strategy

The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength. View Details

Keywords: Food; Marketing Strategy; Global Strategy; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; Argentina

01 Mar 2021
Blog Post

Building Sustainable Brands

role to ask her about what life has been like since HBS and what she is looking forward to most. Where are you working now? After HBS, I joined General Mills, one of the largest food manufacturers in the... View Details

June 1995
Case

Strategic Countermoves: Coca-Cola vs. Pepsi

Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry. View Details

Keywords: Competition; Mergers and Acquisitions; Food and Beverage Industry; Food and Beverage Industry

October 2014
Teaching Note

MuMaté

By: Thomas Eisenmann

This teaching note is designed for use with "MuMaté: Funding Growth," "MuMaté (B-1): Confidential for Maxwell," "MuMaté (B-2): Confidential for Cantor," HBS Nos. 814-063, 813-149, 813-150, to help faculty deepen student comprehension of business issues and energize... View Details

Keywords: Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry

September 2001 (Revised December 2003)
Case

Eskimo Pie Corporation (Abridged)

By: Richard S. Ruback

In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public... View Details

Keywords: Food; Initial Public Offering; Cost of Capital; Valuation; Business Divisions; Brands and Branding; Food and Beverage Industry

22 Mar 2024
Blog Post

Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015)

growth, Nneka felt she could make a significant impact at home. After obtaining her degree in chemical engineering in London and studying French at the Université Paris-Sorbonne, Nneka moved to the United... View Details

14 Feb 2019
Cold Call Podcast

The Delicious History of Hershey's Chocolate

Keywords: Re: Nancy F. Koehn; Food & Beverage; Food & Beverage

January 2009 (Revised February 2013)
Case

Appellation Shanxi: Grace Vineyard

By: William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong

Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father... View Details

Keywords: Family Business; Growth and Development Strategy; Family Ownership; State Ownership; Expansion; Food and Beverage Industry; China

July 2005
Case

Freemark Abbey Winery (Abridged)

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details

Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

September 1989 (Revised April 1991)
Case

Pepsi-Cola U.S. Beverages (B)

Outlines the steps PepsiCo actually took in reorganizing its domestic soft drink business. Students are asked to analyze the pluses and minuses of the change. View Details

Keywords: Restructuring; Food and Beverage Industry

August 2024
Case

Quickmart: Sustaining Growth in a Challenging Economic Environment

By: Ramon Casadesus-Masanell and Kuria Kamau

In July 2023, Peter Kang’iri, the Chief Executive Officer (CEO) of Quickmart, Kenya’s second-largest retail chain, sat in his Nairobi office reviewing the company’s first half financial results before the weekly executive committee (EXCO) meeting. The company was in... View Details

Keywords: Distribution; Supply Chain; Logistics; Business Strategy; Expansion; Business Earnings; Growth and Development Strategy; Strategic Planning; Food and Beverage Industry; Food and Beverage Industry; Africa; Kenya; Nairobi

03 Aug 2017
Blog Post

“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”

opportunity – and I was very excited that it did.” Rahil’s Immersion morphed into an offer to return for the summer. Bocadio, a gourmet food delivery startup modeled on Munchery in the U.S., “offered me... View Details

Keywords: Entrepreneurship

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

which trains disadvantaged inner-city youths and unemployed adults of southwestern Pennsylvania for jobs in high-tech, culinary, and medical fields, partnered with Bayer, a major pharmaceutical View Details

Keywords: by James Austin

01 Sep 2010
News

The Sweet Spot

Dining on campus wouldn’t be the same without the daily confections created by the bakery staff based in the Kresge Hall kitchen. Here, Viennese executive pastry chef Andreas Horava and pastry cook Mary Beth Miskin put the finishing... View Details

Keywords: Pastry; Food Services and Drinking Places; Food Services and Drinking Places

August 1993
Case

Nestle S.A.: International Marketing (B)

By: John A. Quelch

Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Food and Beverage Industry; Food and Beverage Industry; Switzerland

December 2011
Case

Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius

Case provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The... View Details

Keywords: Negotiation; Food and Beverage Industry