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Show Results For
- All HBS Web
(4,311)
- People (7)
- News (1,015)
- Research (2,198)
- Events (57)
- Multimedia (96)
- Faculty Publications (1,749)
- February 2011 (Revised February 2012)
- Case
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
- 03 May 2017
- HBS Seminar
Seth Stephens-Davidowitz, The New York Times and Wharton, University of Pennsylvania
- Web
Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid Innovation and Entrepreneurship TIMELINE POLAROID FILMS RESEARCH LINKS View Details
- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
sector. Why did you decide to pursue an MBA?Prior to HBS I did three and a half years of health care strategy consulting and then two years at a digital health startup. Although these were great experiences, I still had many questions... View Details
- 01 Mar 2023
- News
Step Change
At Consoleya, a coworking space in Cairo’s former French Consulate, multiple levels of meeting rooms and workspaces operate at capacity, from a ground-floor café to a rooftop deck. The scene—coders bent over laptops, concepts scrawled on whiteboards, clusters of people... View Details
- September 2020 (Revised September 2021)
- Case
Student Success at Georgia State University (A)
By: Michael W. Toffel, Robin Mendelson and Julia Kelley
Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African... View Details
Keywords: Education; Higher Education; Learning; Curriculum and Courses; Demographics; Diversity; Ethnicity; Income; Race; Leadership; Goals and Objectives; Measurement and Metrics; Operations; Organizations; Mission and Purpose; Organizational Culture; Outcome or Result; Performance; Performance Effectiveness; Performance Evaluation; Service Operations; Performance Improvement; Planning; Strategic Planning; Social Enterprise; Nonprofit Organizations; Social Issues; Wealth and Poverty; Equality and Inequality; Information Technology; Digital Platforms; Education Industry; Atlanta
Toffel, Michael W., Robin Mendelson, and Julia Kelley. "Student Success at Georgia State University (A)." Harvard Business School Case 621-006, September 2020. (Revised September 2021.)
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
(Photo source: iStock) Economic cluster theory has been used to describe the growth of many industries, including the automotive business around Detroit, high tech in Silicon Valley, and digital media in Seoul. These regions benefit by a... View Details
- Web
Valerie Porciello | About
included Research Computing Services, the HBS Behavioral Lab (BeLab), the Case Research and Writing Group, the Christensen Center for Teaching and Learning, an Executive Fellows Program, and a Predoctoral Fellows Program. Prior to Harvard, Valerie served on a... View Details
- Web
Student Activities - Health Care
and figures about where students are securing internships and full-time positions. Health Care Career Days Offers panels and presentations designed to introduce students to diverse health care industries, including life sciences, digital... View Details
- 24 Feb 2020
- Research & Ideas
The Hidden Vulnerabilities of Open Source Software
improving the security and viability of open source." Organizations and individuals interested in partnering with the Census II effort can sign-up here. Given how quickly the digital world progresses, the project will evolve and... View Details
- Web
Payment and Financial Aid - HBS Online
(CLIMB) , the Credential of Digital Innovation and Strategy , the Certificate in School Management and Leadership (CSML) , Harvard Online courses , or the undergraduate credit option of the Credential of Readiness (CORe) . (For details on... View Details
- October 2022 (Revised December 2022)
- Case
Aphro Beverages
By: Frank V. Cespedes and Amram Migdal
This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Business Ventures; Business Growth and Maturation; Entrepreneurship; Food; Geography; Geographic Scope; Management; Growth and Development Strategy; Growth Management; Resource Allocation; Marketing; Brands and Branding; Digital Marketing; Product Marketing; Product Launch; Product Positioning; Social Marketing; Operations; Distribution; Distribution Channels; Product; Product Design; Product Development; Supply Chain; Sales; Salesforce Management; Food and Beverage Industry; Africa; Ghana
Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
- Web
the Art of American Advertising - Advertising Products
Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact Related Links Resources Digital Accessibility View Details
- 18 Jul 2023
- Interview
Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More
By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
"Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life (podcast), July 18, 2023.
- 13 Dec 2022
- HBS Seminar
Christine Beckman, USC Price School of Public Policy
- 11 Jan 2010
- Research & Ideas
Mixing Open Source and Proprietary Software Strategies
jumped on the bandwagon to some extent. It's partnered with Novell to put some of Microsoft's technologies on Linux and other open platforms. The Mono project consists of porting the .NET framework onto Linux, and the Moonlight project is about providing an offer of... View Details
- Web
Organizational Behavior Awards & Honors - Faculty & Research
Approaches to Diversity Recruitment” (September 2023). Tsedal Neeley : Winner of the 2024 Axiom Business Book Award Gold Medal in the Emerging Trends/AI category for The Digital Mindset: What It Really Takes to Thrive in the Age of Data,... View Details
- January 2021 (Revised March 2021)
- Case
Jumia's Path to Profitability
By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details
Keywords: Retail; Business Models; Business Model; Business Startups; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
Casadesus-Masanell, Ramon, Pippa Tubman Armerding, and Gamze Yucaoglu. "Jumia's Path to Profitability." Harvard Business School Case 721-355, January 2021. (Revised March 2021.)
- 18 Jul 2019
- Lessons from the Classroom
The Internet of Things Needs a Business Model. Here It Is
to 10 years. Michael Blanding is a writer based in the Boston area. [Image: metamorworks] Related Reading Distance Still Matters in Business, Despite the Internet Are You a Digital Manager? What’s Really Disrupting Business? It’s Not... View Details
- December 2019
- Case
Steemit: A New Social Media?
By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details
Keywords: Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Digital Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Internet and the Web; Social Media; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.