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Valerie Porciello | About

included Research Computing Services, the HBS Behavioral Lab (BeLab), the Case Research and Writing Group, the Christensen Center for Teaching and Learning, an Executive Fellows Program, and a Predoctoral Fellows Program. Prior to Harvard, Valerie served on a... View Details

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Augustine Heard & Co.: Building a Family Business - A Chronicle of the China Trade

January 16, 1855. HC: HP-1, p. 31. Digital Accessibility Contact Baker Library Historical Collections Baker Library | Bloomberg Center Harvard Business School Soldiers Field Boston , MA 02163 Phone: 617.495.6411 Email: histcollref@hbs.edu... View Details

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

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Student Activities - Health Care

and figures about where students are securing internships and full-time positions. Health Care Career Days Offers panels and presentations designed to introduce students to diverse health care industries, including life sciences, digital... View Details

20 Sep 2019
Research & Ideas

Solving the Riddle of How Companies Grow Over Time

happen for some companies, even while it is rare overall. “The firms that grow persistently are in fact, few and far between,” he says. In addition, persistent growth didn’t necessarily mean sustainable growth during the length of the data sample. Take computer giant... View Details

Keywords: by Michael Blanding; Manufacturing

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

example, key government officials can serve as mega-influencers by promoting their willingness to be immunized through traditional and digital media. Throughout the history of vaccines efforts, presidents, prime ministers, and leading... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

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Online Business Courses for Organizations | HBS Online

areas: Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Marketing Digital Transformation There are multiple ways for employees to learn. They can complete one... View Details

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Harvard Business School

years of marketing and customer relationship experience at Digital Equipment Company. At Gillette, Howard directed the development of new products launched in international and national markets. Her last assignment involved the management... View Details

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the Art of American Advertising - Advertising Products

Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact Related Links Resources Digital Accessibility View Details

01 Jun 2024
News

Alumni and Faculty Books

360-degree life that fully embraces both. The 10-Second Customer Journey: The CXO’s Playbook for Growing and Retaining Customers in a Digital World By Todd Unger (MBA 1990) Practical Inspiration Publishing The customer changed—and... View Details

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Entrepreneurial Management Awards & Honors - Faculty & Research

ESG-Innovation Disconnect: Evidence from Green Patenting” with Umit Gurun and Quoc Nguyen. Lauren H. Cohen : Invited to give a keynote address at the launch of the eNaira, Nigeria’s Central Bank Digital Currency (CBDC), 2021. Lauren H.... View Details

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

former MTV VJ) Sian-Pierre Regis, founder of the online publication Swagger and a frequent pop culture contributor to CNN Headline News and Men’s Journal; Michelle Goldman, a partner at the venture capital firm Ignition Partners, who sits on the board of several View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

will often consider the giant risk but ignore the smaller risks that create friction in the supply chain," says M. Eric Johnson, director of the Center for Digital Strategies at Dartmouth College's Tuck School of Business in Hanover,... View Details

Keywords: by David Stauffer

25 Aug 2014
News

Jonathan M. Nelson, MBA 1983

include wireless towers in India, Brazil, and Africa; digital television in Turkey; Hong Kong’s largest broadcaster; an award-winning video game developer; and the biggest name in endurance sports, IRONMAN, to name a few. In the United... View Details

Keywords: Susan Young

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

the late 1980s, the most successful producers of computers were those that produced and marketed IBM personal computer clones. In 1963 IBM's revenues were three times those of its major U.S. competitors combined. In 1984 they were six times those of its nearest... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

07 Feb 2019
Book

How Big Companies Can Outrun Disruption

other mistake companies make with innovative culture is presenting it as something that is going to be really fun." And, sometimes responding is not even the right response. As I write in the book with the example of digital... View Details

Keywords: by Martha Lagace

12 Jan 2023
News

‘Debiasing’ Debt with Data

caught the eye of Google, which forged a partnership to provide the estimated 66,000 software-development hours required to build a digital bank from the virtual ground up. Now called BetaBank Powered by Google, Ballard’s venture will be... View Details

Keywords: Ralph Ranalli

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Business Economics Online Course | HBS Online

different forms of auctions See how conjoint analysis can be used to understand customer preferences 12 hrs Module 3 Suppliers and Cost Understand fixed versus variable costs and economies of scale. Highlights The Profitability of Going View Details

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology... View Details

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Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid Innovation and Entrepreneurship TIMELINE POLAROID FILMS RESEARCH LINKS View Details

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