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      Demand And ConsumersRemove Demand And Consumers →

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      • June 1989 (Revised July 2006)
      • Case

      Chaircraft Corporation, 1988

      By: Steven C. Wheelwright
      Illustrates the difficulty of effective production planning and production control in a multistage production process affected by seasonal demand. A rewritten version of an earlier case by S.C. Wheelwright. View Details
      Keywords: Governance Controls; Demand and Consumers; Production; Performance Effectiveness; Planning
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      Wheelwright, Steven C. "Chaircraft Corporation, 1988." Harvard Business School Case 689-082, June 1989. (Revised July 2006.)
      • April 1989 (Revised December 1998)
      • Background Note

      Household Furniture Industry in 1986

      By: Michael E. Porter and Cynthia A. Montgomery
      Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). View Details
      Keywords: Supply and Industry; Consumer Products Industry
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      Porter, Michael E., and Cynthia A. Montgomery. "Household Furniture Industry in 1986." Harvard Business School Background Note 389-189, April 1989. (Revised December 1998.)
      • April 1989 (Revised December 1998)
      • Case

      Masco Corp. (A)

      By: Michael E. Porter and Cynthia A. Montgomery
      Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details
      Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry
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      Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (A)." Harvard Business School Case 389-186, April 1989. (Revised December 1998.)
      • April 1989 (Revised November 1998)
      • Supplement

      Masco Corp. (B)

      By: Michael E. Porter and Cynthia A. Montgomery
      Describes Masco's initial entry strategy and is designed as an in-class handout. View Details
      Keywords: Market Entry and Exit; Diversification; Consumer Products Industry
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      Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (B)." Harvard Business School Supplement 389-187, April 1989. (Revised November 1998.)
      • April 1989 (Revised October 2005)
      • Case

      James Burke: A Career in American Business (A)

      By: Richard S. Tedlow and Wendy Smith
      Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
      Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Consumer Products Industry; United States
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      Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
      • March 1989 (Revised March 1999)
      • Case

      Metabo GmbH & Co. KG

      By: Robert S. Kaplan
      A privately owned German power tool company was dissatisfied with its existing cost system. The system could not produce timely accurate reports on cost center operations, and newly purchased automated machines were attracting large overhead costs. A new, highly... View Details
      Keywords: Activity Based Costing and Management; Cost; Budgets and Budgeting; Capital Budgeting; Cost Management; Reports; Private Ownership; Business or Company Management; Consumer Products Industry; Germany
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      Kaplan, Robert S. "Metabo GmbH & Co. KG." Harvard Business School Case 189-146, March 1989. (Revised March 1999.)
      • March 1989
      • Teaching Note

      Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note

      By: F. Warren McFarlan and H. Jeff Smith
      Keywords: Media; Consumer Products Industry; Consumer Products Industry
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      McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note." Harvard Business School Teaching Note 189-158, March 1989.
      • March 1989
      • Supplement

      Philips In-Car Entertainment (C)

      By: F. Warren McFarlan and H. Jeff Smith
      Keywords: Media; Consumer Products Industry; Consumer Products Industry
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      McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (C)." Harvard Business School Supplement 189-155, March 1989.
      • January 1989 (Revised December 1991)
      • Case

      British Airways: ""Go for It, America!"" Promotion (A)

      By: Stephen A. Greyser
      Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
      Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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      Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
      • September 1988 (Revised November 1988)
      • Case

      Watt Group: Consumer Product and Retailing Doctors (A)

      By: Ray A. Goldberg
      Keywords: Marketing; Brands and Branding
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      Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (A)." Harvard Business School Case 589-051, September 1988. (Revised November 1988.)
      • September 1988 (Revised November 1988)
      • Supplement

      Watt Group: Consumer Product and Retailing Doctors (B)

      By: Ray A. Goldberg
      Keywords: Consumer Products Industry; Consumer Products Industry
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      Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (B)." Harvard Business School Supplement 589-052, September 1988. (Revised November 1988.)
      • September 1988
      • Supplement

      Watt Group: Consumer Product and Retailing Doctors (C)

      By: Ray A. Goldberg
      Keywords: Consumer Products Industry; Consumer Products Industry
      Citation
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      Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (C)." Harvard Business School Supplement 589-053, September 1988.
      • September 1988 (Revised September 1995)
      • Teaching Note

      Xerox Corp.: Leadership of the Information Technology Function (A) and (B), Teaching Note

      By: Lynda M. Applegate
      Keywords: Leadership; Information Technology; Consumer Products Industry; Consumer Products Industry
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      Applegate, Lynda M. "Xerox Corp.: Leadership of the Information Technology Function (A) and (B), Teaching Note." Harvard Business School Teaching Note 189-069, September 1988. (Revised September 1995.)
      • 1988
      • Chapter

      Explaining the Demand for Dollars: International Rates of Return, and the Expectations of Chartists and Fundamentalists

      By: Jeffrey A. Frankel and Kenneth A. Froot
      Keywords: Currencies; Exchange Rates; International Macroeconomics; Monetary Policy; Currency Controls; Fixed Exchange Rates; Floating Exchange Rates; Currency Bands; Currency Zones; Currency Areas; Rational Expectations; Currency Exchange Rate; Asset Pricing; Macroeconomics
      Citation
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      Frankel, Jeffrey A., and Kenneth A. Froot. "Explaining the Demand for Dollars: International Rates of Return, and the Expectations of Chartists and Fundamentalists." Chap. 2 in Macroeconomics, Agriculture, and Exchange Rates, edited by R. Chambers and P. Paarlberg, 25–80. Boulder, CO: Westview Press, 1988.
      • June 1988
      • Case

      Holiday Greetings, Inc. (Abridged)

      By: William E. Fruhan Jr., Dwight B. Crane and Jonathan Tiemann
      Keywords: Consumer Products Industry
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      Fruhan, William E., Jr., Dwight B. Crane, and Jonathan Tiemann. "Holiday Greetings, Inc. (Abridged)." Harvard Business School Case 288-063, June 1988.
      • May 1988 (Revised March 1990)
      • Case

      Matsushita Electric Industrial (MEI) in 1987

      By: Christopher A. Bartlett and Sumantra Ghoshal
      Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
      Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry
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      Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
      • November 1987 (Revised March 1993)
      • Background Note

      Global Semiconductor Industry--1987

      By: David B. Yoffie
      In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer... View Details
      Keywords: Financial Crisis; Globalization; Crisis Management; Consumer Behavior; Competitive Strategy; Competitive Advantage; Technology; Semiconductor Industry
      Citation
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      Yoffie, David B. "Global Semiconductor Industry--1987." Harvard Business School Background Note 388-052, November 1987. (Revised March 1993.)
      • October 1987 (Revised March 1991)
      • Case

      Colgate-Palmolive (A): Company In Transition

      By: James L. Heskett
      Keywords: Organizational Change and Adaptation; Transition; Consumer Products Industry
      Citation
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      Heskett, James L. "Colgate-Palmolive (A): Company In Transition." Harvard Business School Case 388-060, October 1987. (Revised March 1991.)
      • June 1987 (Revised May 1990)
      • Case

      John Deere Component Works (B)

      By: Robert S. Kaplan
      Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details
      Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Consumer Products Industry
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      Kaplan, Robert S. "John Deere Component Works (B)." Harvard Business School Case 187-108, June 1987. (Revised May 1990.)
      • June 1987 (Revised August 1988)
      • Case

      American Bank

      By: Robert S. Kaplan
      American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details
      Keywords: System; Consolidation; Commercial Banking; SWOT Analysis; Fair Value Accounting; Cost Management; Price; Banking Industry; North and Central America; United States
      Citation
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      Kaplan, Robert S. "American Bank." Harvard Business School Case 187-194, June 1987. (Revised August 1988.)
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