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Show Results For
- All HBS Web
(3,524)
- People (5)
- News (652)
- Research (2,473)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,374)
- 29 May 2013
- Research & Ideas
Faculty Symposium Showcases Breadth of Research
customers reported their mileage more truthfully when customers signed their annual report form before filling it out, she said. Now the British government is considering the tactic for its tax forms. The... View Details
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
established companies can also be a source of salvation: disruptive change. Applegate should know. Her current research and teaching focus on the challenges of building new ventures View Details
Keywords: by Lynda M. Applegate
- 28 Apr 2016
- Blog Post
3 Concerns I Had about HBS
attendance was mandatory. Moreover, I was worried that I wouldn’t be able to focus on parts of the curriculum that interested me. Was the first year Required Curriculum (RC) always my cup of tea? Not always. There were classes that felt... View Details
- 28 Mar 2017
- First Look
First Look at New Research, March 28
under its belt, Classtivity is finally generating revenue and enthusiasm among customers. But cofounder and CEO Payal Kadakia has some doubts. There are signs that customers... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
can print out customized shopping lists complete with recipes, coupons, and suggestions for replenishment purchases. Retailers can tailor their services in any number of ways using the available... View Details
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
small-business owners trying to survive. Strict safety protocols haven’t been enough to get customers through the door for some small businesses, and many owners—crushed by inventory View Details
- 20 Nov 2000
- Research & Ideas
Moving from Supply Chains to Supply Networks
successful firms. Some firms have completely changed the competitive dynamics of their industries because of the kind of competitive advantage they've been able to gain in the supply chain. Wal-Mart, of course, is the obvious one. The impact of their ability to get... View Details
Keywords: by Staff
- 15 Oct 2001
- Research & Ideas
Rethinking E-Leadership
Companies should "always try new things," he emphasizes. "But we have learned to focus on and apply this innovation to our current customers." Updated advice: Make sure that a sizable... View Details
Keywords: by Melissa Raffoni
- 18 Mar 2014
- First Look
First Look: March 18
and training, as well as organ transplantation, is limited. Researchers disagree about how to increase the number of whole-body bequeathals, citing a shortage of donations from the one group perceived as most likely to donate from... View Details
Keywords: Sean Silverthorne
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
technology's impact on their business, the entire customer experience, and leading innovation within their enterprises, not simply following a course set by their IT department. "Madison Avenue meets... View Details
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
tightly coupled relationships with customers to engage in trials of different product concepts, producers and users can jointly learn about and... View Details
- 19 Jan 2021
- In Practice
Leadership Advice for Biden: Restore a Sense of Calm
attention and energies on maximizing profit and financial value. This exclusive focus on profit and shareholder value maximization has led to... View Details
Keywords: by Dina Gerdeman
- 16 Sep 2015
- News
Rethink pricing to create shared—and expanded—value
revenue and increased consumer satisfaction and loyalty. First, focus on relationships rather than transactions (see View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
Given the nature of some unusually thoughtful responses, there was no consensus on the question of whether Walmart has reached its full potential. Comments raised even more interesting questions surrounding the dynamic of relationships... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. However, what's needed in politics is not less marketing but better marketing. The two major parties should... View Details
Keywords: by Sean Silverthorne
- 16 Jul 2024
- Op-Ed
Corporate Boards Are Failing in Their No. 1 Duty
and store managers who had the freedom to source materials unique to their marketplace. In his zeal to increase short-term earnings, Nardelli got rid of the customer advisers View Details
Keywords: by Bill George
- 02 Sep 2008
- First Look
First Look: September 3, 2008
performance of both the on-site and offshore managers. This strategy (as opposed to ones based on things like low cost and innovation used by Cognizant's competitors) is intended to build deep View Details
Keywords: Sean Silverthorne
- 01 Dec 2009
- News
Online Entrepreneur
In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate View Details
- 05 Nov 2013
- First Look
First Look: November 5
profits at the extensive rather than the intensive margin, outperforming competitors by attracting a larger customer base. And fourth, higher competition intensity need not improve consumer privacy when... View Details
Keywords: Sean Silverthorne
- 19 Jun 2012
- First Look
First Look: June 19
The alleged benefits of flattening flow primarily from pushing decisions downward to enhance customer and market responsiveness and to improve accountability View Details
Keywords: Sean Silverthorne