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Show Results For
- All HBS Web
(4,270)
- People (11)
- News (1,056)
- Research (2,505)
- Events (12)
- Multimedia (34)
- Faculty Publications (969)
- 01 Jun 2012
- News
Straight to the Heart
GREENWALD: A savvy, successful approach that combines marketing tactics and psychological insight. Can Rachel win NBC's "Match Off"? Her story: how Rachel met Brad The veteran of several high-level marketing... View Details
- 01 Dec 2008
- News
Business at the Summit
challenge ahead is to create a system that maintains and shares stable prosperity and economic growth equitably and globally. “Today,” he said, “we are being reminded of Keynes’s famous insight, that the View Details
- 01 Sep 2012
- News
On a Sound Track
headquarters, where Skullcandy creates and markets high-quality, boldly designed headphones, earbuds, speaker docks, iPhone/iPod accessories, and clothing. What’s this first year as CEO been like? We went... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
in expectation. We also show that by offering both CPC and CPA, an ad platform can weakly increase its revenues compared to offering either alternative alone. Download the paper: http://www.hbs.edu/research/pdf/09-074.pdf Competition and Resource Sensitivity in... View Details
Keywords: Martha Lagace
- Web
Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog
the collection of data. The spread of generative AI has enabled companies and governments to train models on this data with the potential to create replicas of professional intelligence. How will this explosion of modeled intelligence... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
employing an engineering team to create a web application that applies natural language processing, machine learning, big data, and data visualization algorithms to make conflicts with trademarked names immediately visual, accessible, and... View Details
Keywords: Julia Hanna
- 01 Sep 2009
- News
From Bytes to Bites
Silicon Valley a natural fit. It’s a path that worked quite nicely for Thomas, who eventually rose to vice president of marketing at SuccessFactors, a software firm focused on employee performance and strategy solutions. Then, in 1995,... View Details
- 01 Feb 2013
- News
Growth Strategy Has Double Bottom Line
sale of development rights, through the grant of a conservation easement, generates an early, partial return to Lyme Timber's investors while creating a permanent restriction against development. "Typically, it's public dollars that are... View Details
- 18 Jun 2001
- Research & Ideas
When In-House Research Isn’t Enough
marketplace developments have eroded the dominant positions of giant corporations, Chesbrough pointed out, "venture capital has created a second path to market by funding the commercialization of... View Details
Keywords: by Jim Aisner
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
management systems used by direct marketers; software for creating and managing graphics, video, and sound; and convergence technologies such as broadband that provide simultaneous, high-speed transmission of sound, video, and data... View Details
- 01 Mar 2013
- News
Commitment to Leadership
employers. As we approached the end of the 20th century we began to question whether the course content was right for the new millennium. Were we developing the kind of leaders needed for our increasingly dynamic global knowledge economy? The Leadership Initiative was... View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
Participants within a business market assume one or more of four primary roles to carry out these value-creating activities: Suppliers create component products or provide services, raw materials or talent.... View Details
Keywords: by Lynda M. Applegate
- 01 Feb 2002
- News
Telling the Electronic Century's Unfinished Story
and Sharp - remain on that path, and they are all in Japan. In computers, the Japanese have been and remain major challengers to the U.S. industry, with growing market share in large systems, servers, and software. These have been... View Details
- 27 Feb 2024
- Blog Post
IFC India: Development while Decarbonizing - Understanding India’s Agriculture Landscape
the country. Naturally, smaller plots will have lower yield and, therefore, create income constraints for farmer’s livelihoods. Secondly, given such a large swath of the population depends on farming income, fertilizer is overused.... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
further away from vendor control by introducing their own private-label brands where possible. "We're very private-label focused," at Sears, Petsch said. Lately, the company has been trying to consolidate some of its many private-label brands to View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
lifetimes, this book looks at the past of green business to identify lessons for the future. It provides rich new evidence and insights on green business as it examines its variation between industries and nations over time. It shows the deep historical origins of... View Details
Keywords: Dina Gerdeman
- 30 Jun 2015
- First Look
First Look: June 30, 2015
Publications Forthcoming Berrett-Koehler Publishers What Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms By: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger Abstract—Based on decades of... View Details
Keywords: Carmen Nobel
Patrick J. McGovern
Beginning as a market researcher, McGovern created Computerworld in 1967 as a vehicle to bring together computer manufacturers and their prospective customers. With the rapid success of this publication,... View Details
Keywords: Publishing & Print Media
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
that engineering was trying to keep up with. Believing there were other markets in which these technologies could be profitably leveraged, Teradyne's chairman, Alex d'Arbeloff, created a new subsidiary... View Details