Publications

September 1999 (Revised November 1999)
Case

Explore, Inc.

By: Allen S. Grossman, James E. Austin, Myra M. Hart and Sharon Peyus

Documents the creation of a national before and after-school day care program aimed at bridging the gap between school and parents' work schedules. This high-growth, for-profit social enterprise organization operated in what was historically the domain of nonprofit or... View Details

Keywords: Microeconomics; Growth and Development; Order Taking and Fulfillment; Mission and Purpose; Performance Expectations; Quality; Social Enterprise; Travel Industry

05 Nov 2001
Research & Ideas

Venture Capital Goes Boom—or Bust?

unknowability. Rather, uncertainty can be viewed as a measure of the distribution of possible outcomes for a company or project. The greater the uncertainty, the wider the... View Details

Keywords: by Paul A. Gompers & Josh Lerner

November 2019
Case

Edita: Making Choices in Uncertain Times

By: Caroline M. Elkins, Juan Alcácer, Alpana Thapar and Youssef Abdel Aal

After 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and... View Details

Keywords: Decision Making; Developing Countries and Economies; Economy; Business or Company Management; Price; Crisis Management; Growth and Development Strategy; Distribution; Risk and Uncertainty; Business Strategy; Expansion; Currency; Food and Beverage Industry; Egypt; Africa; Middle East

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

developed and distributed in China, had to come up with a realistic business plan projection a couple of years ago. It required an estimation of the share View Details

Keywords: by Jim Heskett

August 2012 (Revised August 2012)
Case

HealthAllies (A)

By: Regina E. Herzlinger and Michael Sherman

This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry

20 May 2019
Blog Post

Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics

distinctive makeup kit, and created a YouTube channel dedicated to application techniques. “I considered it something I just like to do, not a job,” says Kenya. Years earlier, in a middle school dance class, she had discovered the power... View Details

Keywords: Consumer Products / Retail

September 2002 (Revised June 2003)
Background Note

Multinationals as Global Intermediaries

By: Tarun Khanna and Krishna G. Palepu

Presents a conceptual framework of the circumstances when multinationals attempt to create, or face difficulty creating, value in cross-border commerce. Particular attention is paid to the role of multinationals as intermediaries in international transactions where the... View Details

Keywords: Framework; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Marketing Channels; Market Transactions; Value Creation

05 Sep 2000
Research & Ideas

Building Bridges Between Education and Business

they are truly willing to participate in the process. Channels Of Communication Miguel Ochoa, of Instituto Panamericana de Alta Direccion de Empresa (IMPADE) in Mexico, said... View Details

Keywords: by Martha Lagace

March 2008 (Revised June 2011)
Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop

The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details

Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

06 Feb 2006
Research & Ideas

The Trouble Behind Livedoor

with only thirty-four firms that announced stock splits between 1995 and 1998! My research shows that on average, firms that executed stock splits during this time went up by over 30 percent more than the market. About half of these... View Details

Keywords: by Sean Silverthorne; Financial Services; Technology

20 Nov 2018
Cold Call Podcast

Building a Nonprofit Marketplace to Feed America

Keywords: Re: Scott Duke Kominers; Distribution; Distribution; Distribution

January 2023
Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira

Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details

Marriott, Jr. is responsible for the rapid growth and diversification of Marriott International. Today, with more than 1,600 owned or franchised hotel properties worldwide, Marriott International is the second-largest lodging company in... View Details

Keywords: Restaurants & Lodging

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in... View Details

Keywords: by James Heskett

June 2014
Supplement

eBay Partner Network — slide supplement (widescreen)

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry

September 2006 (Revised September 2007)
Case

VMware, Inc. (A)

By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan

VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Open Source Distribution; Competition