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  • Career Coach

Shub Chhokra

Having worked across all these industries, Shub can provide insight on how these industries recruit, personal brand positioning, cover letter/resume reviews, career visioning/mapping, and interview prep. He... View Details

    Ronnie Screwvala

    Keywords: Media; Entertainment; Diversified
    • Career Coach

    Andrea Kimmel

    banking prior to HBS and then led to consumer and retail brand marketing and finally to the start-up she began in the childcare industry in 2011... View Details
    Keywords: Education; Entrepreneurship; Investment Banking; Financial Services (All); Retail
    • December 2022 (Revised July 2023)
    • Case

    Applegate Farms

    By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred
    Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States
    Related
    • October 2003 (Revised August 2005)
    • Case

    American Legacy: Beyond the Truth Campaign

    By: Youngme E. Moon and Kerry Herman
    The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details
    Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact
    Related
    • 01 Feb 2008
    • What Do You Think?

    How Sustainable Is Sustainability in a For-Profit Organization?

    sustainability is more achievable "if the concept is integrated into the business model at inception." And as Laura Howard put it, "This works best in small companies who can design their entire business View Details
    Keywords: by Jim Heskett
    • 09 Apr 2018
    • Blog Post

    Is Business School Right for You?

    Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the... View Details
    • 09 Jun 2014
    • Research & Ideas

    The Manager in Red Sneakers

    grant more status points to nonconformity than people with "low levels of need for uniqueness." "People who like to diverge from the norm themselves, the ones who like unique products, are more likely to see the signal and interpret it... View Details
    Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
    • 01 Nov 2016
    • First Look

    First Look - November 1, 2016

    Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine... View Details
    Keywords: Sean Silverthorne
    • 10 May 2016
    • First Look

    May 10, 2016

    Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand... View Details
    Keywords: Carmen Nobel
    • 03 Mar 2015
    • First Look

    First Look: March 3

    on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods View Details
    Keywords: Sean Silverthorne
    • 09 Oct 2012
    • First Look

    First Look: October 9

    significant changes in teaming networks and behaviors in ways that improved operational performance. Implications of team scaffolds for theory and practice are discussed. Download the paper:... View Details
    Keywords: Sean Silverthorne
    • 12 PM – 1 PM EDT, 30 Sep 2014
    • Webinars: Trending@HBS

    Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate

    Building a Global Brand: Why you arent buying Venezuelan chocolate The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome? View Details
    • 22 Jul 2013
    • Sharpening Your Skills

    Sharpening Your Skills: Meeting Management Challenges in India

    resident—some 1.2 billion people—by 2020. In a new case, Professor Tarun Khanna and HBS India Research Center Executive Director Anjali Raina discuss the complexities of this massive data management project. HBS Cases: View Details
    Keywords: Re: Tarun Khanna & Rohit Deshpande
    • 01 Sep 2010
    • News

    Dare to be Different

    table having an interesting conversation with someone about the way the world works. There is a certain seamlessness between business and the everyday lives of ordinary people. I wanted to create that same kind of seamlessness in the... View Details
    Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
    • 13 Feb 2017
    • Research & Ideas

    Paid Search Ads Pay Off for Lesser-Known Restaurants

    spending in the United States in 2015, up from $26 billion in 2010. Advertisers are steering the biggest share of their digital ad dollars—about half of all online ad expenditures—toward paid search. "Smaller businesses have less of an established View Details
    Keywords: by Dina Gerdeman; Food & Beverage
    • 30 Apr 2018
    • Blog Post

    Reflecting on AASU50: Advancing African American Business Leadership

    M. Fudge, Former Chairman and CEO of Young & Rubicam Brands; Bozoma Saint John, Chief Brand Officer of Uber; and Richelieu Dennis, Founder CEO, View Details
    • Career Coach

    Suzie Rubin

    Suzie's (Kellogg '94) works with students and young alumni who have a wide variety of backgrounds and interests, both career switchers and those looking to advance within a... View Details
    Keywords: Health Care
    • March 2009 (Revised March 2014)
    • Teaching Note

    Roppongi Hills: City Within a City

    By: Andrei Hagiu
    Teaching Note for [707431]. View Details
    Keywords: Competition; Performance; Brands and Branding; Buildings and Facilities; Real Estate Industry; Tokyo
    Related
    • 29 Jan 2025
    • Blog Post

    Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

    support one another, no matter where they are in their careers, has been remarkable. After graduating, I started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative... View Details