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- Faculty Publications (2,888)
- October 1997
- Case
Roslin Institute, The
By: Ray A. Goldberg and Tom Clay
Dr. Ian Willmut and the Roslin Institute have developed a revolutionary new technology--cloning. Now they are faced with some tough choices concerning going forward. How should they balance commercialization opportunities with societal concerns? View Details
- October 1997 (Revised April 1998)
- Case
C-Car
By: V. Kasturi Rangan and Marie Bell
C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its... View Details
- 1997
- Chapter
The Power of Alternatives or the Limits to Negotiation
By: James K. Sebenius and David Lax
- Article
Hype and Suspicion: The Effects of Pretrial Publicity, Race, and Suspicion on Jurors' Verdicts.
By: Steven Fein, Seth J. Morgan, Michael I. Norton and Samuel R. Sommers
- September 1997
- Case
Siam Cement Group, The: Corporate Philosophy (B)
By: Lynn S. Paine and Prompilai Khunaphante
In 1996, senior executives of Thailand's Siam Cement Group must decide whether to apply its management philosophy and code of ethics when doing business outside of Thailand. The status of the code in joint ventures and contractual relationships is of particular... View Details
- September 1997 (Revised March 2000)
- Case
Adelphia Communications Corporation
By: Paul M. Healy
A bank officer must make a loan application decision for a large but financially troubled cable broadcaster. View Details
- September 1997 (Revised August 2007)
- Case
Bankruptcy and Restructuring at Marvel Entertainment Group
By: Benjamin C. Esty and Jason Auerbach
Marvel Entertainment Group is the leading comic book publisher in the United States, with superheros like Spider-Man, the Incredible Hulk, the X-Men, and Captain America. It is also one of the leading manufacturers of sports and entertainment trading cards under the... View Details
- September 1997 (Revised February 2000)
- Exercise
Exercises in Option Pricing and Real Option Analysis
By: Benjamin C. Esty
Contains five problems, one each on basic option pricing, abandonment value, the value of waiting to invest, contingent claims analysis (equity as a call option), and strategic decision making in an option framework. The goal is for students to recognize option value... View Details
- August 1997
- Case
Natural Blends, Inc.
By: H. Kent Bowen, Ramchandran Jaikumar and Karen Krause
Describes the continuous flow process used to generate orange juice concentrate. Production involves several tightly coupled process steps with varying production rates and setup times. Given production constraints and customer requirements, management choices must be... View Details
- July 1997
- Article
Perspectives on Multiple Category Choice
By: Gary Russell, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta and Puneet Manchanda
- July 1997
- Teaching Note
First Year Marketing Module Summary: Evolution of Marketing TN
By: John A. Deighton
Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details
- June 1997 (Revised February 2000)
- Case
Walker and Company: Profit Plan Decisions
By: Robert L. Simons and Ramsey Walker
Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit... View Details
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (C): Negotiating the Future
By: Ashish Nanda
The success of the Vermeer software offering suddenly transforms the start-up into a sought after company. After arduous negotiations, Vermeer management is faced with the choice of continuing as an independent company or being acquired by Microsoft or Netscape. View Details
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
- May 1997
- Teaching Note
Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN
By: Ananth Raman
Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways... View Details
- April 1997 (Revised July 2003)
- Case
Viacom, Inc.: Video Supplement
By: Joseph L. Bower, Thomas R. Eisenmann and Sonja Ellingson Hout
Viacom reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on... View Details
- April 1997
- Case
Display Technologies, Inc.
By: Jonathan West, H. Kent Bowen and Ryota Matsui
Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as... View Details