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  • 12 Jun 2023
  • Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

the following video clips from Mostafa Terrab’s interview with Prof. Geoffrey Jones: Innovation – The Development of Customized Fertilizer: Mostafa Terrab, Chairman and CEO of Morocco-based OCP Group, details the company’s strategies to... View Details
  • 1998
  • Working Paper

The Consequences of Labour Market Flexibility: Panel Evidence Based on Survey Data

By: Rafael Di Tella and Robert MacCulloch
Related
  • 15 Dec 2020
  • Working Paper Summaries

Biased Sampling of Early Users and the Direction of Startup Innovation

Keywords: by Ruiqing Cao, Rembrand Koning, and Ramana Nanda
  • Web

The Business History of India & South Asia - Creating Emerging Markets

1990s. The conference highlighted new sources available for research, especially digital resources. At the core of the event was Harvard Business School’s Creating Emerging Markets project, which has captured lengthy View Details
  • November 2021 (Revised December 2022)
  • Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; Europe; Portugal; China
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  • September 1992
  • Article

Herd on the Street: Informational Inefficiencies in a Market with Short-Term Speculation

By: Kenneth Froot, David S. Scharfstein and Jeremy Stein
Keywords: Rational Expectations; Asset Pricing; Behavioral Finance
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  • September 1997 (Revised September 1998)
  • Case

Hewlett-Packard Co.'s Home Products Division (B): Pulling Out of the German Market

By: Michael Y. Yoshino and Carin-Isabel Knoop
Supplements the (A) case. View Details
Keywords: Technology Industry; United States; Europe
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  • 06 Dec 2021
  • News

Action Plan: Whole Sale

behaviors,” he says. “More so than previous generations, they are influencing their parents’ and their grandparents’ decisions on what to buy and the brands and retailers they... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • 1990
  • Working Paper

Herd on the Street: Informational Inefficiencies in a Market with Short-term Speculation

By: Kenneth A. Froot, J. Stein and David S. Scharfstein
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  • September 2019
  • Article

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008

By: Ryan Raffaelli
In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had... View Details
Keywords: Technology Reemergence; Technology Cycles; Cognition And Market Redefinition; Legacy Technology Trajectories; Information Technology; Demand and Consumers; Organizational Change and Adaptation; Identity; Change; Consumer Products Industry; Switzerland
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  • November 2018 (Revised January 2022)
  • Case

JUUL and the Vaping Revolution

By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
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  • April 2013
  • Case

Luca de Meo at Volkswagen Group

By: Linda A. Hill and Dana M. Teppert
Luca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue" and... View Details
Keywords: Marketing; Sustainability; Branding; Leadership; Change Management; Environmental Sustainability; Auto Industry; Germany
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  • 2018
  • Book

Driving Digital Strategy: A Guide to Reimagining Your Business

By: Sunil Gupta
Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details
Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy
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  • 09 May 2008
  • News

New Book Looks at Deep Metaphors and the Minds of Consumers

  • November 2021 (Revised December 2021)
  • Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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  • 2007
  • Article

Selling Stem Cell Science: How Markets Drive Law along the Technological Frontier

By: Debora Spar and Anna Harrington
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  • 05 Jun 2019
  • Working Paper Summaries

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

Keywords: by Ryan W. Buell and Basak Kalkanci
  • 2014
  • Case

Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., LTD.

By: F. Warren McFarlan, Yongjun Jin and Xiaohui Li
Mobile Internet has imposed an increasing impact on traditional finance. Firstly, some financial business modules can be operated via mobile Internet, and the corresponding transaction cost is greatly reduced. For example, payment by traditional bank draft is replaced... View Details
Keywords: Finance; Internet; China; Mobile Devices; Internet and the Web; Mobile and Wireless Technology; China
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  • May 2012
  • Teaching Note

One South Technology Park: Investing in Emerging Markets (TN) (A) & (B)

By: Nicolas P. Retsinas and Griffin H. James
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  • 10 Apr 2023
  • Blog Post

Creating Emerging Markets Sustainability Series - Innovations to Address the Global Water Crisis

Creating Emerging Markets Sustainability Series – Innovations to Address the Global Water Crisis Cover image features Rosario Bazán (left) and Anil Jain (right). Between March 22 – 24th, world View Details