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  • 17 Apr 2012
  • First Look

First Look: April 17

case:http://cb.hbsp.harvard.edu/cb/product/412074-PDF-ENG The New York Times Paywall Vineet Kumar, Bharat Anand, Sunil Gupta, and Felix Oberholzer-GeeHarvard Business School Case 512-077 On March 28, 2011, The New York Times website... View Details
Keywords: Carmen Nobel
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a... View Details
Keywords: Dina Gerdeman
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an... View Details
Keywords: by John Quelch; Advertising
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

revenue from the shipping fees because these are orders that qualify for free shipping." As one might expect, customers who visited the seller's website more frequently, as well as more recently, exhibited the highest demand and... View Details
Keywords: by Kristen Senz; Retail
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

reviewed by patients often enough for the overall ratings to carry credibility. The number of hotel night stayovers far exceeds the number of doctor visits. The same chicken-and-egg issue faces all website developers: you need consumers... View Details
Keywords: by John A. Quelch; Health
  • 02 Apr 2012
  • Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

Over the past decade, socially-focused websites have attracted hundreds of millions of users and changed the social fabric in fundamental ways. The likes of eHarmony and Match.com enable us meet new people. Platforms including Facebook,... View Details
Keywords: by Carmen Nobel; Technology
  • 06 Jan 2011
  • What Do You Think?

How Should Management Deal With “Anonymous”?

According to the Financial Times, "Anonymous encouraged 'hactivists' to download a simple tool-known as the 'low orbit ion cannon'-that allows their computers to be used to inundate the targeted website with requests and bring it... View Details
Keywords: by James L. Heskett
  • 03 May 2011
  • First Look

First Look: May 3

time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example is the travel View Details
Keywords: Sean Silverthorne
  • 07 Jul 2009
  • First Look

First Look: July 7

pattern common to important narratives around the world. A supporting website facilitates sharing of teaching materials and experiences by faculty using the case series. We report results from using this curriculum with undergraduate and... View Details
Keywords: Martha Lagace
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

jacket—a simple design with white and yellow lettering over a black background—emerged from more than 60 entries in a design challenge Lakhani ran on the website TopCoder. We asked Lakhani to discuss the book and the concept of user... View Details
Keywords: by Dina Gerdeman
  • 10 Nov 2011
  • HBS Case

HBS Cases: Making Lincoln Center Cool Again

Digital expansion could include everything from improving the center's website to streaming live performances to movie theaters around the country. Another option is to work more closely with content distributors like iTunes or Hulu to... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 22 Apr 2020
  • Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

a catastrophe. And, in both of these contexts, we've probably gone way longer than we should have to address them.” Visit the HBS Business and Environment Initiative website to watch videos from the conference. About the Author Danielle... View Details
Keywords: by Danielle Kost; Financial Services
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

increasingly depend on a mutually reinforcing relationship between financial and nonfinancial performance. Integrated reporting is about more than a document. It is also about a more integrated company website that leverages the Internet... View Details
Keywords: by Robert G. Eccles & George Serafeim
  • 28 Apr 2014
  • Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

"Richard Sherman sets Twitter off." T-shirts emblazoned with "Don't you ever talk about me" are now available on Sherman's website for $29.95. Sherman was among the panelists at a recent forum entitled "Unrealized... View Details
Keywords: by Carmen Nobel; Sports
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

posted on walls and websites by using their codified set of values and principles as a strategic guidance system. They gain business advantages from actions they take based on the societal responsibility these statements imply, as Banco... View Details
Keywords: by Rosabeth Moss Kanter
  • 19 May 2009
  • First Look

First Look: May 19, 2009

service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he founded in December 2005, had been the most notable in China and around the globe... View Details
Keywords: Martha Lagace
  • 10 Nov 2015
  • First Look

November 10, 2015

website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other traditional... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

but online dating websites force them to screen by searchable attributes (such as income, or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part... View Details
Keywords: Martha Lagace
  • 28 Jun 2016
  • First Look

June 28, 2016

Dinr's website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2012
  • First Look

First Look: April 3

first report in 2008, Philips' integrated reports and its integrated reporting website had grown in sophistication. In planning for its integrated report for 2011, the company is exploring the issues that will need to be addressed in... View Details
Keywords: Carmen Nobel
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