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  • 28 Jul 2009
  • First Look

First Look: July 28

without substantial verification of recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using a new dataset on View Details
Keywords: Martha Lagace
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

always meet them? That sounds like marketing roulette. Amazon is known for its constant experimentation. It has the perfect website and Alexa technology for conducting endless experiments. It uses them to discover what people of various... View Details
Keywords: by James Heskett; Retail
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

weeks after students took an exam last summer, HBX leaders found a website selling the test questions. It seemed a daunting task to think about devising an endless list of new questions, so now instructors are crowdsourcing by asking... View Details
Keywords: by Dina Gerdeman; Education; Advertising
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

highlighting the work performed by the government of an archetypal town increased trust in government and support for government services. In Study 2, residents of Boston, Massachusetts, who interacted with a website that visualized... View Details
Keywords: Dina Gerdeman
  • 15 May 2012
  • First Look

First Look: May 15

wrought with misinformation. The leader in this space was the website Craigslist, which was the most highly trafficked classifieds site in the world and the tenth most visited site in the United States despite introducing almost no... View Details
Keywords: Carmen Nobel
  • 24 Feb 2014
  • Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

biased. But the "pricing" section of the website advises that new hosts set rates with market demand in mind. For example, Airbnb tells new hosts they "may want to charge lower than average rates to attract travelers comparing your place... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Advertising
  • 01 Jul 2013
  • Research & Ideas

Crowdfunding a Poor Investment?

for the Securities and Exchange Commission to pass rules that would allow for crowdfunding investment on a large scale. Already, companies have dipped their toes into crowdfunding through websites such as Kickstarter, Indiegogo, and... View Details
Keywords: by Michael Blanding; Financial Services
  • 06 Mar 2017
  • Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to results of a new study by Uma R.... View Details
Keywords: by Dina Gerdeman; Retail; Advertising
  • 23 Apr 2013
  • First Look

First Look: April 23

School Case 813-145 CloudFlare, Inc.: Running Hot? In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

(C):http://cb.hbsp.harvard.edu/cb/product/806101-PDF-ENG PunchTab, Inc. Ramana Nanda, William R. Kerr, and Lauren BarleyHarvard Business School Case 812-033 PunchTab was a Silicon Valley start-up, founded in 2011, that was developing an Internet-based turnkey customer... View Details
Keywords: Sean Silverthorne
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

  Working PapersSecuring Online Advertising: Rustlers and Sheriffs in the New Wild West Author:Benjamin G. Edelman Abstract Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. Advertising is the bedrock... View Details
Keywords: Martha Lagace
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

jacket—a simple design with white and yellow lettering over a black background—emerged from more than 60 entries in a design challenge Lakhani ran on the website TopCoder. We asked Lakhani to discuss the book and the concept of user... View Details
Keywords: by Dina Gerdeman
  • 10 Nov 2011
  • HBS Case

HBS Cases: Making Lincoln Center Cool Again

Digital expansion could include everything from improving the center's website to streaming live performances to movie theaters around the country. Another option is to work more closely with content distributors like iTunes or Hulu to... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

between two of your friends," he says. "You get social credits with them, such that when you go and ask them for a favor later, they will do what you ask them to. And they will do it fast." American Express's OPEN Forum, a website where... View Details
Keywords: by Carmen Nobel
  • 03 Apr 2012
  • First Look

First Look: April 3

first report in 2008, Philips' integrated reports and its integrated reporting website had grown in sophistication. In planning for its integrated report for 2011, the company is exploring the issues that will need to be addressed in... View Details
Keywords: Carmen Nobel
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

and research applications, yet little is known about their relation to prices in physical stores where most retail transactions occur. I conduct the first large-scale comparison of prices simultaneously collected from the websites and... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

collections for sale on the Paddle8 website to carefully selected, globally dispersed members. The firm aims to help galleries overcome their geographic limitations and to make art more accessible to a wide range of new collectors with... View Details
Keywords: Sean Silverthorne
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation, and another 70 million a year later, to become the most visited View Details
Keywords: Martha Lagace
  • 23 Feb 2021
  • Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

experience, but they’re not set up to gather the anecdotes from all of their staff in order to come up with generalizable insights. So, I thought, how can we bridge the gap between the insights that research is producing with the managers who we’re trying to learn from... View Details
Keywords: by Danielle Kost; Apparel & Accessories
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

paragraphs to Google, which, by 2001, already was the 15th largest website in the United States. Despite this traffic, Google’s ecosystem impact was still modest at the time. The company was still a year away from adopting the paid search... View Details
Keywords: by Thomas R. Eisenmann; Technology
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