Publications

1997
Chapter

Creating Value and Setting Standards

By: A. M. McGahan, D. B. Yoffie and L. L. Vadasz

Keywords: Value Creation; Standards

June 2024
Module Note

Value Creation Potential of New Business Models

By: David J. Collis

A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details

Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation

May 1973
Article

Evaluating Alternatives and Alternative Values

By: R. M. Kanter and L. Zurcher

Keywords: Values and Beliefs

June 2018
Case

American Airlines' Value Pricing (Abridged)

By: Alvin J. Silk and Sunil Gupta

This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

2017
Other Teaching and Training Material

Financial Accounting Reading: Fair Value Measurement in Accounting

By: David F. Hawkins

The objective of this reading is to enhance student understanding of the concept of fair value as used in accounting. It is not intended to expand a student's knowledge of specific accounting applications of fair value at the transaction level. This Reading includes an... View Details

Keywords: Accounting; Fair Value Accounting

2022
Working Paper

Values as Luxury Goods and Political Polarization

By: Benjamin Enke, Mattias Polborn and Alex A Wu

Motivated by novel survey evidence, this paper develops a theory of political behavior in which values are a luxury good: the relative weight voters place on values rather than material considerations increases in income. The model predicts (i) voters who are... View Details

Keywords: Political Polarization; Government and Politics; Moral Sensibility; Luxury; Values and Beliefs; Voting

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March 2021
Article

Assortment Rotation and the Value of Concealment

By: Kris J. Ferreira and Joel Goh

Assortment rotation—the retailing practice of changing the assortment of products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple... View Details

Keywords: Assortment Optimization; Retailing; Imperfect Information; Sales; Strategy; Consumer Behavior

2016
Book

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By: Elie Ofek, Eitan Muller and Barak Libai

This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details

Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development

2021
Working Paper

Quantifying the Value of Iterative Experimentation

By: Iavor I Bojinov and Jialiang Mao

Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details

Keywords: Product Development; Value Creation; Research

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What is the value of diversification in long-term asset management? Luis M. Viceira, Professor at the Harvard Business School. Paolo Sodini, Professor of Finance at Stockholm School of Economics. View Details

September 2011 (Revised February 2013)
Case

Trucost: Valuing Corporate Environmental Impacts

By: Michael W. Toffel and Stephanie van Sice

Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details

Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry

November 1993 (Revised July 1994)
Background Note

Adjusted Present Value Method for Capital Assets, The

By: Steven R. Fenster and Stuart C. Gilson

This case provides an explanation of the adjusted present value method for valuing capital assets. The authors believe this approach is generally simple and better for the complicated and changing capital structure found in restructuring. View Details

Keywords: Value; Capital; Assets

August 1983
Background Note

Value Creation and General Management

By: Malcolm S. Salter

Keywords: Value Creation

2019
Working Paper

The Value Potential of New Business Models

By: David J. Collis

One attempt to regain the ground that strategy has recently lost, which was described in the first article, has been the introduction of “business models” as the precursor to competitive positioning within an industry. Understanding a business model provides a... View Details

Keywords: Business Model; Value Creation

SSRN

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July 2013 (Revised January 2014)
Supplement

Value Retail (B) China: Opportunities for Expansion

By: Arthur I Segel and John H. Vogel, Jr.

After spending two years evaluating China as a potential market for expansion, in 2012, Scott Malkin, Chief Executive of Value Retail, identifies a highly desireable site in Suzhou. Now Malkin must decide if it is the right opportunity to open a village in China. View Details

Keywords: Real Estate; China; Retail Property; Property; Retail Industry; China

November 2017 (Revised June 2019)
Case

Measuring True Value at Ambuja Cement

By: V. Kasturi Rangan, Suraj Srinivasan and Namrata Arora

The case discusses the measurement of social and environmental impact at Ambuja Cements, one of India’s leading cement companies. Ambuja is a leader in CSR activities and is attempting to quantify its impact, both positive and negative, using the “True Value” framework... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Value; Measurement and Metrics; Framework; Cost vs Benefits