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  • All HBS Web  (14,766)
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  • All HBS Web  (14,766)
    • People  (57)
    • News  (2,462)
    • Research  (9,852)
    • Events  (46)
    • Multimedia  (370)
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  • 29 Oct 2019
  • Working Paper Summaries

Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders

Keywords: by Tarun Khanna, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam, and Meena Hewett
  • September 2005 (Revised March 2007)
  • Case

Lifefont: The Case for RetailDriver

Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets. View Details
Keywords: Framework; Change Management; Compensation and Benefits; Cost vs Benefits; Growth Management; Management Analysis, Tools, and Techniques; Customer Relationship Management; Product Marketing; Salesforce Management; Advertising; Management Systems; Information Technology; Retail Industry
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Martinez-Jerez, Francisco de Asis, and Karim Fakhry. "Lifefont: The Case for RetailDriver." Harvard Business School Case 106-005, September 2005. (Revised March 2007.)
  • 09 Jun 2022
  • News

The Case for Mindful Cursing

  • 2014
  • Working Paper

Digital Discrimination: The Case of Airbnb.com

By: Benjamin Edelman and Michael Luca
Online marketplaces often contain information not only about products, but also about the people selling the products. In an effort to facilitate trust, many platforms encourage sellers to provide personal profiles and even to post pictures of themselves. However,... View Details
Keywords: Prejudice and Bias; Internet and the Web; Race; Trust; Renting or Rental; Accommodations Industry; Real Estate Industry
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Edelman, Benjamin, and Michael Luca. "Digital Discrimination: The Case of Airbnb.com." Harvard Business School Working Paper, No. 14-054, January 2014.
  • 21 Aug 2018
  • News

The Business Case for Curiosity

  • October 2015
  • Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry
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Teixeira, Thales. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Teaching Plan 516-038, October 2015.
  • March 29, 1999
  • Article

Making the Case for IT

By: L. M. Applegate
Keywords: Information Technology
Citation
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Applegate, L. M. "Making the Case for IT." Mastering Information Management Series Financial Times (March 29, 1999).
  • 2021
  • Talk

The Business Case for Diversity

By: R. Ely
Citation
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Ely, R. "The Business Case for Diversity." BetterUp Growth Council Meeting, 2021.
  • September 2020
  • Case

The Reinvention of Kodak (A) Multimedia Case

By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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Raffaelli, Ryan. "The Reinvention of Kodak (A) Multimedia Case." Harvard Business School Multimedia/Video Case 421-704, September 2020.
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

develop a solid business model with value-added services. It’s difficult to have exclusivity for this type of marketplace, so retention is key. —Yishan Cao (MBA 2007) Case Study Update: QE Solar Three years ago, QE Solar founder Ken... View Details
Keywords: April White
  • December 1981 (Revised September 1986)
  • Background Note

Research Methods in Marketing: Survey Research

By: Robert J. Dolan
Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis. View Details
Keywords: Mathematical Methods; Surveys; Marketing
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Dolan, Robert J. "Research Methods in Marketing: Survey Research." Harvard Business School Background Note 582-055, December 1981. (Revised September 1986.)
  • 01 Mar 2018
  • News

Case Study: On the Record

advantage is sustainable, underscoring the importance of creating bulwarks via other means. —Jan Postma (MBA 2005) Got a case? To take part in a future “Case Study,” send an outline of your company’s challenge to bulletin@hbs.edu View Details
Keywords: April White
  • September 2020
  • Case

The Reinvention of Kodak (C) Case Supplement

By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
Keywords: CEO; Competitive Strategy
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Raffaelli, Ryan. "The Reinvention of Kodak (C) Case Supplement." Harvard Business School Multimedia/Video Case 421-706, September 2020.
  • July 2001
  • Technical Note

Technical Note on LBO Valuation (A): LBO Structure and the Target IRR Method of Valuation

By: Carliss Y. Baldwin
Explains the equity cash flow method of valuation as it applies to leveraged buyouts. Also explains: 1) earnings and cash flow forecasts, 2) debt structure and the cash sweep, 3) the cashing out horizon and terminal valuation, and 4) the target IRR method of valuation. View Details
Keywords: Valuation; Leveraged Buyouts; Capital Budgeting; Borrowing and Debt; Cash Flow; Equity; Profit; Price; Forecasting and Prediction
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Baldwin, Carliss Y. "Technical Note on LBO Valuation (A): LBO Structure and the Target IRR Method of Valuation." Harvard Business School Technical Note 902-004, July 2001.
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

Illustration by Brown Bird Design Walk the streets of New York City around the first of the month, and you’ll see the symptoms: orphaned couches,... View Details
Keywords: Jen McFarland Flint; Real Estate
  • 01 Jun 2019
  • News

Case Study: Mind the Gap

The facts of the ever-widening skills gap are increasingly difficult to ignore: As many as 9 million tech jobs sit vacant across the US, Europe, and China, says Przemyslaw... View Details
Keywords: Architectural, Engineering, and Related Services; Professional Services
  • August 1982
  • Background Note

Case of the Unidentified Industries--1982

Citation
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Williams, Charles M. "Case of the Unidentified Industries--1982." Harvard Business School Background Note 283-012, August 1982.
  • 01 Jun 2012
  • News

The Business Case for Sustainability

  • 17 Jul 2024
  • News

The Case for Inclusive Alliances

  • 01 Mar 2013
  • News

The Case for Stealth Innovation

Keywords: Paddy Miller, Thomas Wendall-Wedellsborg
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