Filter Results:
(364)
Show Results For
- All HBS Web
(1,560)
- People (10)
- News (364)
- Research (853)
- Events (6)
- Multimedia (15)
- Faculty Publications (485)
Show Results For
- All HBS Web
(1,560)
- People (10)
- News (364)
- Research (853)
- Events (6)
- Multimedia (15)
- Faculty Publications (485)
Sort by
- 16 May 2018
- News
ALUMNI NVC Finals and Regional Roundup
Clubs News Clubs News With more than $300,000 in cash and prizes on the line, 12 finalist teams pitched their hearts out at the 21st Annual New Venture Competition on April 18. Before a crowd of 500 HBS alumni, students, staff and guests, the finalists—four from each... View Details
Keywords: Margie Kelley
- 01 Dec 2013
- News
14 for '14
contrarian, the Harvard MBA Indicator is bullish on stocks for 2014 but bearish on the tech sector. If (only if) that turns out to be right, you read it here!" —Ray Soifer (MBA 1965), chairman, Soifer Consulting "The Twitter IPO is a sign of the maturation of the View Details
- 01 Jun 2004
- News
Life Lessons
social enterprise and was an active member of the Entertainment and Media and Social Enterprise clubs. “HBS is a great learning lab,” he says. “You can immediately apply what... View Details
- 15 Apr 2021
- News
Bringing Light to the Fight
outcomes. Public interest in the illness could also drive funding toward breast cancer research. Breast Cancer Foundation NZ launched a media campaign to spotlight the disease, and Smyth’s mother gave her daughter permission to talk about... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
ticket sales. Also out are geographic affiliations. Instead, each team will be represented by a celebrity captain. NFL stars Richard Sherman and Marshawn Lynch are on board, as is pop star Prince Royce, who the league hopes will bring his 55 million View Details
- 01 Apr 1999
- News
WesTrek: Students Find Options in Bay Area
This year's "WesTrek" offered more than three hundred HBS students and partners a chance to network and investigate career options in the opportunity-rich San Francisco Bay Area. Held in early January, the annual WesTrek is sponsored by the High Tech and New View Details
- 02 Jul 2024
- News
The Beauty Guide
Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want to run Neutrogena.”... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
Writing for Late-Night TV: How to Write Monologue Jokes, Desk Pieces, Sketches, Parodies, Audience Pieces, Remotes, and Other Short-Form Comedy by Joe Toplyn (MBA 1979) Twenty Lane Media LLC Toplyn reveals his proven methods of writing... View Details
- 16 Jul 2013
- News
Embracing Chaos
students—and has a major following on social media in India where he is a regular writer and lecturer on business, India, and the meaning of a successful life. Venkatesan's goal, to positively affect... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public affairs, branding, consulting,... View Details
- 01 Mar 2010
- News
Alumni Books
created so much financial devastation. The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave (MBA ’82) (Portfolio) In an industry built on celebrity, View Details
- 22 Feb 2022
- News
Action Plan: Portfolio Strategy
efficient and develop yourself.” Build your own brand. You need to understand your own narrative and purpose—and share it widely, through conferences, social media, networking, and media interviews: “I was... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
branding and market intelligence,” she says. “Sometimes there isn’t a trademark issue, but perhaps there are associations with another category of goods that could be worrisome, or just send the wrong message.” Other recently added features include a cross-search of... View Details
Keywords: Julia Hanna
- 01 Sep 2014
- News
Case Study: Declawing the Competition
products. Offer a rewards program that for every X number of boxes purchased through subscription, a box will be sent free to a friend or family member of their choosing. The objective is to convert the recipient into a subscriber. Use View Details
- 19 Oct 2021
- News
In the Contest for Content
Courtesy Sherrese Clarke Soares Courtesy Sherrese Clarke Soares As the founder and CEO of HarbourView Equity Partners, Sherrese Clarke Soares (MBA 2004) is establishing herself within the high-stakes contest to own the catalogs of music that attract users to View Details
- 01 Aug 1998
- News
Year-End Roundup: Dean's Award, Other Honors Conferred as Class of '98 Graduates
issues, he turned to domestic matters and urged graduates to become involved in the social sector. "Your country needs you," Rubin said. "You can do well by doing good." The day before, in a ceremony held at the Dean's House, five members... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to View Details
- 04 Sep 2019
- News
A Wide Screen Approach
Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details
- 01 Dec 2007
- News
How Business Schools Lost Their Way
The Social Transformation of American Business Schools and the Unfulfilled Promise of Management as a Profession (Princeton University Press), HBS associate professor Rakesh Khurana builds a case for the systemic argument. He also... View Details
- 01 Jun 2003
- News
Portraits from the Class of 2003
value to the world,” he says simply. So, with support from the School, he expanded upon his role as section cohistorian and asked the entire Class of 2002 to respond to the question. Deifell, a media artist and View Details