Publications
Publications
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- All HBS Web
(1,264)
- Faculty Publications (370)
- June 2006
- Teaching Note
Process Control at Polaroid (A) (TN)
By: H. Kent Bowen and Steven C. Wheelwright
Teaching Note to 693047. View Details
Keywords: Entertainment and Recreation Industry
- May 2006 (Revised November 2006)
- Case
DVD War
By: David B. Yoffie and Michael Slind
In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details
- March 2006 (Revised September 2006)
- Case
Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel
By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Marc Epstein and Joshua Bellin
The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas... View Details
- January 2006 (Revised February 2007)
- Supplement
SuperCat Powerboats (B)
By: James L. Heskett
Supplements the (A) case. View Details
Keywords: Entertainment and Recreation Industry
- November 2005
- Supplement
Playgrounds and Performance: Results Management at KaBOOM! (C)
By: Herman B. Leonard, Marc J. Epstein and Laura Winig
- November 2005
- Supplement
Michael Ovitz and The Walt Disney Company (B)
By: Jay W. Lorsch and Alexis Chernak
Keywords: Entertainment and Recreation Industry
- November 2005
- Supplement
Playgrounds and Performance: Results Management at KaBOOM! (B)
By: Herman B. Leonard, Marc J. Epstein and Laura Winig
- October 2005 (Revised June 2006)
- Case
The Turnaround of Chris-Craft
By: William A. Sahlman, Geremy Connor, Brian Doherty, Andrew Murphy and Taylor Smith
Describes a set of issues confronting the owners of Chris-Craft, a manufacturer of high-end boats. The company can invest in new monobrand stores, new boat designs, and brand extensions (e.g., apparel). The owners have also recently purchased Indian Head Motorcycle out... View Details
- August 2005 (Revised September 2006)
- Case
Polyphonic HMI: Mixing Music and Math
By: Anita Elberse, Jehoshua Eliashberg and Julian Villanueva
In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical... View Details
- July 2005 (Revised October 2006)
- Case
Global Fun: The Internationalization of Theme Parks
By: Geoffrey G. Jones and Steven Shaheen
A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details
- March 2005
- Background Note
Home Video Games: Generation Seven
By: Elie Ofek
Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch... View Details
- March 2005
- Teaching Note
Must Zee TV (TN)
By: Bharat N. Anand
Teaching Note to (9-700-122). View Details
- January 2005 (Revised October 2005)
- Supplement
Leading the Josie Esquivel Franchise (C): Definition of Success over Time
By: Boris Groysberg and Laura Morgan Roberts
Supplements the (A) case. View Details
Keywords: Entertainment and Recreation Industry
- January 2005 (Revised August 2005)
- Case
Apple Computer, 2005
By: David B. Yoffie and Barbara Mack
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be... View Details
- December 2004 (Revised October 2005)
- Case
Hasbro Games -- POX (A)
By: David B. Godes and Elie Ofek
Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path... View Details
- November 2004 (Revised October 2005)
- Supplement
Leading the Josie Esquivel Franchise (B)
By: Boris Groysberg and Laura Morgan Roberts
Supplements the (A) case. View Details
Keywords: Entertainment and Recreation Industry
- November 2004 (Revised May 2005)
- Case
Marvel Enterprises, Inc.
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
- November 2004 (Revised November 2004)
- Supplement
Martha Stewart (B)
By: Lynn S. Paine and Christopher Bruner
Supplements the (A) case. View Details
- November 2004 (Revised November 2004)
- Supplement
Martha Stewart (C)
By: Lynn S. Paine and Christopher Bruner
Supplements the (A) case. View Details
- July 2004 (Revised March 2007)
- Case
Sony EyeToy
By: Anita Elberse and Youngme E. Moon
In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details