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  • All HBS Web  (868)
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    • News  (139)
    • Research  (648)
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← Page 12 of 868 Results →
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for... View Details
Keywords: by Dina Gerdeman
  • July 2007 (Revised July 2008)
  • Case

The Beijing Dream

By: Arthur I Segel, Voon Siang Lee, Jialei Tian and Ying Laura Wang
The purchase of a single-family home is generally the major investment for most young couples in China. Shows in detail the process that a young couple goes through in late April 2007 to find, finance, and close on an apartment in Beijing within what they believe to be... View Details
Keywords: Property; Investment; Cost; Emerging Markets; Financing and Loans; Acquisition; Activity Based Costing and Management; Internet and the Web; Management Practices and Processes; Real Estate Industry; Beijing; United States
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Segel, Arthur I., Voon Siang Lee, Jialei Tian, and Ying Laura Wang. "The Beijing Dream." Harvard Business School Case 208-015, July 2007. (Revised July 2008.)
  • May 2006
  • Case

A123Systems

By: H. Kent Bowen, Kenneth P Morse and Douglass Cannon
A 123Systems was a young company that was founded on basic materials science research at the Massachusetts Institute of Technology. A co-founder of the company, Yet-Ming Chiang, was a full professor at MIT and served as scientific adviser. Intellectual property based... View Details
Keywords: Intellectual Property; Business Startups; Research and Development; Commercialization; Technological Innovation; Science-Based Business; Product Development; Battery Industry; Electronics Industry; Massachusetts
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Bowen, H. Kent, Kenneth P Morse, and Douglass Cannon. "A123Systems." Harvard Business School Case 606-114, May 2006.

    Winning in Emerging Markets: A Roadmap for Strategy and Execution

    Most books thus far on emerging markets are either investing-oriented (Mobius, Pereiro), or country - or market-specific (Farrell, Lindahl), or descriptive (Friedman, van Agtmael). No book has definitively targeted the corporate strategists who need a practical... View Details

    • 13 Apr 2009
    • Research & Ideas

    Kind of Blue: Pushing Boundaries with Miles Davis

    firm specializing in improvisational collaboration and communication in high-performance teams. In their case, "Miles Davis: Kind of Blue", they reflect on the beauty of the music as well as the unusual story behind its creation. And they suggest that... View Details
    Keywords: by Martha Lagace; Music
    • 29 Sep 2009
    • First Look

    First Look: September 29

    provide indirect evidence as to why firm managers may cater to the demand for dividends from local seniors. Overall, these results suggest that the composition of a firm's investor base affects corporate policy choices. Download the paper... View Details
    Keywords: Martha Lagace
    • 10 Dec 2009
    • Working Paper Summaries

    State Owned Entity Reform in Absence of Privatization: Reforming Indian National Laboratories and Role of Leadership

    Keywords: by Prithwiraj Choudhury & Tarun Khanna
    • March 2011 (Revised April 2018)
    • Case

    1366 Technologies: Scaling the Venture

    By: Joseph B. Lassiter III, Ramana Nanda, David Kiron and Evan Richardson
    For some time, 1366's co-founders, Frank van Mierlo and Ely Sachs, had faced a choice, which was now made all the more stark: 1366 could expand to produce silicon wafers itself, raising the required capital from "friendly" investors and building shipment volume slowly,... View Details
    Keywords: Information Technology; Innovation Strategy; Corporate Strategy; Intellectual Property; Management Teams; Renewable Energy; Financial Strategy; Growth and Development Strategy; Corporate Finance; Energy Industry; Technology Industry; United States
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    Lassiter, Joseph B., III, Ramana Nanda, David Kiron, and Evan Richardson. "1366 Technologies: Scaling the Venture." Harvard Business School Case 811-076, March 2011. (Revised April 2018.)

      Winning in Emerging Markets: A Roadmap for Strategy and Execution

      Most books thus far on emerging markets are either investing-oriented, or country - or market-specific, or descriptive. No book has definitively targeted the corporate strategists who need a practical framework and assessment tools for analyzing emerging markets,... View Details

        Using the Crowd as an Innovation Partner

        From Apple to Merck to Wikipedia, more and more organizations are turning to crowds for help in solving their most vexing innovation and research questions, but managers remain understandably cautious. It seems risky and even unnatural to push problems out to vast... View Details

        • June 1996 (Revised July 1997)
        • Case

        Hostile Bid for Red October, The

        By: Benjamin C. Esty and Alan Bigman
        Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his... View Details
        Keywords: Capital Markets; Cash; Governance Controls; Financial Condition; Investment Banking; Financial Markets; Trade; Valuation; Financial Management; Food and Beverage Industry; Moscow
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        Esty, Benjamin C., and Alan Bigman. "Hostile Bid for Red October, The." Harvard Business School Case 296-084, June 1996. (Revised July 1997.)
        • August 2000 (Revised February 2001)
        • Case

        Plum Creek Timber (A)

        By: Max H. Bazerman, Hannah Bowles, Dov Brachfeld and Jack Troast
        Plum Creek Timber Co., the nation's sixth largest private timberland owner and forest products company, must decide whether to enter negotiations with the U.S. government to establish a Habitat Conservation Plan (HCP) on its Pacific Northwest properties for a... View Details
        Keywords: Conflict of Interests; Negotiation Process; Negotiation Participants; Environmental Sustainability; Business and Government Relations; Forest Products Industry; United States
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        Bazerman, Max H., Hannah Bowles, Dov Brachfeld, and Jack Troast. "Plum Creek Timber (A)." Harvard Business School Case 801-131, August 2000. (Revised February 2001.)
        • 18 Dec 2018
        • First Look

        New Research and Ideas, December 18, 2018

        Effective Spaces Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 View Details
        Keywords: Dina Gerdeman
        • February 1997 (Revised July 2004)
        • Case

        Walden Woods

        By: William J. Poorvu and Arthur I Segel
        In 1984, Mortimer Zuckerman and Ed Linde, through their firm, Boston Properties (BP), acquired land in Concord, MA to build a 147,000-square-foot, first-class suburban office building. BP proceeded to go through the permitting and approval process with the town and was... View Details
        Keywords: Risk and Uncertainty; Decision Choices and Conditions; Entrepreneurship; Property; Environmental Sustainability; Conflict and Resolution; Real Estate Industry; Massachusetts
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        Poorvu, William J., and Arthur I Segel. "Walden Woods." Harvard Business School Case 897-070, February 1997. (Revised July 2004.)
        • February 2009
        • Article

        GHG Trading Framework for the U.S. Biofuels Sector

        By: Subbu Kumarappan and Satish V. Joshi
        Substitution of petroleum fuels with biofuels such as ethanol and biodiesel has been shown to reduce greenhouse gas (GHG) emissions. These GHG reductions can be traded in the emerging carbon markets, and methodologies for quantifying and trading are still being... View Details
        Keywords: Climate Change; Environmental Sustainability; Energy Sources; Energy Industry; United States
        Citation
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        Kumarappan, Subbu, and Satish V. Joshi. "GHG Trading Framework for the U.S. Biofuels Sector." Transition to a Bioeconomy: Environmental and Rural Development Impacts (February 2009), 78–95.
        • 02 Jan 2024
        • Research & Ideas

        10 Trends to Watch in 2024

        The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
        Keywords: by Rachel Layne
        • 15 Oct 2009
        • Working Paper Summaries

        Mixed Source

        Keywords: by Ramon Casadesus-Masanell & Gastón Llanes; Technology
        • 2011
        • Working Paper

        The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

        By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
        Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
        Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
        Citation
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        Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
        • May 2006 (Revised June 2006)
        • Case

        Codon Devices

        By: Joseph B. Lassiter III and David Kiron
        In December 2005, 40-year-old John Danner was about to make his first presentation to the board of directors of Codon Devices, a one-year-old biotechnology start-up based in Cambridge, Massachusetts. After a month as the company's CEO, Danner was prepared to lay out... View Details
        Keywords: Strategic Planning; Venture Capital; Intellectual Property; Governing and Advisory Boards; Genetics; Competitive Advantage; Science-Based Business; Business Startups; Growth and Development Strategy; Biotechnology Industry; Cambridge
        Citation
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        Lassiter, Joseph B., III, and David Kiron. "Codon Devices." Harvard Business School Case 806-198, May 2006. (Revised June 2006.)
        • March 1988 (Revised September 1993)
        • Case

        United Services Automobile Association (USAA)

        Under the leadership of Robert F. McDermott, USAA has been transformed from a property and casualty insurance company with $200 million in assets in the late 1960s to a $11 billion financial services empire in 1988. The case illustrates the value of having a CEO drive... View Details
        Keywords: Business or Company Management; Leadership; Information Technology; Financial Services Industry; Insurance Industry; United States
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        Vitale, Michael R. "United Services Automobile Association (USAA)." Harvard Business School Case 188-102, March 1988. (Revised September 1993.)
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