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Show Results For
- All HBS Web
(508)
- News (113)
- Research (230)
- Events (3)
- Multimedia (12)
- Faculty Publications (148)
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
our conclusions." For consumers, the idea of giving advertisers additional insight into the subconscious mind might prompt privacy concerns. But Karmarkar says that the research is more about understanding brain waves, not... View Details
- 07 Sep 2011
- First Look
First Look: Sept. 7
the effect arises by affecting people's judgments of the intrusiveness of the inquiries; Study 2C goes further by showing that the effect is altered when privacy concerns are primed at the outset of the study. This research helps... View Details
Keywords: Sean Silverthorne
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
enhance privacy protection and encourage honest disclosure of sensitive information. Empirical findings on their success in doing so are, however, mixed. In nine experiments, we show that the noise introduced by RRTs can make respondents... View Details
Keywords: Dina Gerdeman
- 22 Jun 2021
- Research & Ideas
The COVID-19 Mutiny: When Teams Leave and Take Their Clients
companies, lift outs represent a gamble on credibility, portability of performance, and human capital. Such moves may destroy relationships—with former colleagues, clients, and vendors—and impair the employees’ effectiveness for years to come. Finally, advice for... View Details
- 10 Aug 2010
- First Look
First Look: August 10
that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
- 08 Jun 2010
- First Look
First Look: June 8
engaged citizens and the potential for new innovations from the private sector. Potential drawbacks of open access including security and privacy issues are illustrated. Issues related to the role of government in releasing data and the... View Details
Keywords: Martha Lagace
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
hospital fundraising efforts. An interview with a promising candidate, who is also a digital native, forces her to confront shifting attitudes toward issues of data and privacy across generations against the backdrop of continued... View Details
Keywords: Dina Gerdeman
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
customers are ready to try new ways of doing things. It took about five years, for example, for ATMs to come into full use, and during that time banks had to continue their traditional services while marketing the use of their new technology. Many of today's consumers... View Details
Keywords: by Susan Young
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
acceptable). Studies 2 and 3 show that revealing unacceptable information flows reduces ad effectiveness, which is driven by increasing consumers’ relative concern for their privacy over desire for the personalization that such targeting... View Details
Keywords: Sean Silverthorne
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