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Publications

Publications

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  • All HBS Web  (829)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (99)

Show Results For

  • All HBS Web  (829)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (99)
← Page 12 of 829 Results →
  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

If there were a Mount Rushmore for technological innovation, Bill Gates, Andy Grove, and Steve Jobs would be the faces looking outward. The longtime CEOs of Microsoft, Intel, and Apple have done more than anyone to popularize the modern-day View Details
Keywords: by Michael Blanding; Computer
  • 07 Jun 2023
  • Blog Post

My One Case: MBA Class of 2023 Looks Back

that are rooted in trust—both in my personal and professional life. As a consultant, I will be working with various groups including clients, peers, and other stakeholders, and I plan to lead with vulnerability and authenticity in a way... View Details
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

overtake Apple and Samsung in market share within three to five years, while maintaining healthy profits. This task seemed particularly daunting given the difficulties the company had encountered in penetrating the lucrative U.S. market. What would it take for Huawei... View Details
Keywords: Sean Silverthorne
  • Web

HBS - The year in Review

Scholarships Press Release New Faculty Welcomed Thirteen faculty members, including new tenure-track professors, visitors, and practitioners, participated in START, a deep-dive orientation to the School, that took place in person on... View Details
  • 10 May 2011
  • First Look

First Look: May 10

toward a goal of dodge detection (i.e., Is this person answering the question?) but rather toward a goal of social evaluation (i.e., Do I like this person?). Listeners were not blind to all dodge attempts, however. Dodge detection... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

market and chose to develop its brand not through expensive advertising but by building core values, client trust, and leveraging Murthy's personal integrity and principles. In 2011, the company introduced... View Details
Keywords: Sean Silverthorne
  • 16 Mar 2010
  • First Look

First Look: March 16

operations cover food and home and personal care, and its brands include Lipton Tea, Hellmann's, Bird's Eye, Wall's, Ben and Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Calvin... View Details
Keywords: Martha Lagace
  • Web

Find Past & Upcoming Events - Alumni

Your Unique Personal Brand Whether you're looking for career direction, in career transition, or seeking a promotion, a strong personal brand can... View Details
  • 16 Feb 2023
  • HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
Keywords: by Lane Lambert; Financial Services
  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

the overall objectives of the firm in relation to customers, investors, and regulators. Now people are chosen to step into these roles and the organization is set in motion. What will happen in real time? Once on the job, the bonding drive will lead every View Details
Keywords: by Paul Lawrence & Nitin Nohria
  • 10 Jan 2012
  • First Look

First Look: January 10

http://people.hbs.edu/mbaker/cv/papers/Investor_Sentiment_JFE_Article_In_Press.pdf Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior Authors:F. Gino and S. Desai Publication:Journal of Personality and Social... View Details
Keywords: Sean Silverthorne
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

recalls the remark about magazine piles. "That has come back to haunt us," Fahey says. "People today don't want clutter." It turns out that many things that made National Geographic one of the world's top brands during... View Details
Keywords: by Sean Silverthorne; Publishing
  • Web

Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business... View Details
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

impression of each customer much the same way two people ascertain each other’s character on a first date—by interpreting certain cues to infer important traits. “Let’s say you’re on a first date and you want to figure out whether this View Details
Keywords: by Kristen Senz; Retail; Service
  • 25 Apr 2024
  • News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
  • 26 Jan 2022
  • News

Making Peace with Anger

on where my kids went to school, was what drove a lot of these expectations and missed expectations, and, therefore, anger. And so as I kind of try and peel the onion on all this stuff, it is very, very difficult to pull back if you have trained yourself and lived your... View Details
  • 19 Jan 2023
  • Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details
Keywords: by Rachel Layne
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. According to Brown, it’s important for senior executives to possess a combination of what she calls “aesthetic intelligence” and “aesthetic empathy”—good... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
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