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July 2020 (Revised January 2021)
Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley

In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details

20 Dec 2021
News

Care Is Needed to Ensure the Hybrid Office Works for All

January 2019
Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details

Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy

Teaching Interest

Managing Corporate Entrepreneurship

Professors Vijay Govindarajan and Chris Trimble

To stay on top, corporations must learn to continuously create, grow, and profit from completely new ways of doing business. They must simultaneously pursue both excellence in their existing business and... View Details

30 Nov 2021
Interview

TikTok: Super App or Supernova?

By: Jeffrey F. Rayport and Brian Kenny

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details

Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media

August 2009 (Revised August 2009)
Case

Swire Beverages: Implementing CSR in China

By: Christopher Marquis, G.A. Donovan and YiKwan Chu

Swire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers... View Details

Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Organizational Design; Business and Stakeholder Relations; Partners and Partnerships; Non-Governmental Organizations; Food and Beverage Industry; China

March 2004 (Revised June 2004)
Case

Business of Life, The

By: Debora L. Spar

Every day, around the world, babies and children are being sold. Frequently, these transactions appear to be above or beyond the market. Orphaned children are never "sold"--they are only "matched" with their "forever families." Eggs are "donated," and surrogate mothers... View Details

Keywords: Ethics; Markets; Social Issues; Family and Family Relationships

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10 Mar 2008
Research & Ideas

Encouraging Entrepreneurs: Lessons for Government Policy

their parents owned a business when they were growing up. So we can see that there's an influencing mechanism at play here, and that there's a substitute for it as well." Follow The Money The distinctions are a bit more subtle when... View Details

Keywords: by Julia Hanna

30 Nov 2021
Cold Call Podcast

TikTok: Super App or Supernova?

Keywords: Re: Jeffrey F. Rayport; Technology

February 2010 (Revised October 2010)
Case

YouTube: Time to Charge Users?

By: Anita Elberse and Sunil Gupta

In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details

Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry

February 2008 (Revised June 2008)
Case

Shoppers' Stop Group (SSG)

By: Rajiv Lal and Virginia Fuller

As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details

Keywords: Developing Countries and Economies; Initial Public Offering; Growth and Development Strategy; Marketing Strategy; Emerging Markets; Retail Industry; India

January 2008 (Revised May 2009)
Case

Restructuring at Delphi Corporation (A)

By: Stuart C. Gilson and Sarah L. Abbott

Delphi Corporation, operating under Chapter 11 bankruptcy protection, has filed a plan of reorganization with the court, under which a consortium of hedge funds led by Appaloosa Management will invest up to $2.6 billion in new equity. Also participating in the plan is... View Details

Keywords: Restructuring; Capital Structure; Private Equity; Insolvency and Bankruptcy; Investment Funds; Labor and Management Relations; Auto Industry; Service Industry

February 2004 (Revised April 2007)
Case

Random House

By: Bharat N. Anand, Kyle F. Barnett and Elizabeth Lea Carpenter

On June 12, 2003, the proposed merger of Random House and Time Warner Book Group was called off by the CEO of Random House's parent company, Bertelsmann. The announcement was welcomed by several critics who had questioned the logic of further consolidation in the book... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Information Publishing; Problems and Challenges; Relationships; Business Strategy; Commercialization; Competition; Vertical Integration; Internet; Media and Broadcasting Industry; Publishing Industry

January 2004
Case

Bob Holgrom and the Buyout of the Carlson Division

By: Thomas R. Piper

The head of the Carlson Division stands to benefit substantially in financial terms if a private equity firm wins the bid for the division. The division is in the early stages of a performance turnaround, with only three quarters of profit improvement and no audited... View Details

Keywords: Private Equity; Leveraged Buyouts; Corporate Disclosure; Ethics; Financial Reporting; Laws and Statutes; Performance Improvement

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July/August 2004
Article

Stakeholders and Environmental Management Practices: An Institutional Framework

By: Magali Delmas and Michael W. Toffel

Despite burgeoning research on companies' environmental strategies and environmental management practices, it remains unclear why some firms adopt environmental management practices beyond regulatory compliance. This paper leverages institutional theory by proposing... View Details

Keywords: Strategy; Management Practices and Processes; Environmental Management; Adoption; Business and Stakeholder Relations; Organizational Structure; Factories, Labs, and Plants; Competition; Framework; Governance Compliance; Governing Rules, Regulations, and Reforms

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April 2024 (Revised October 2024)
Case

New Belgium Brewing and Climate Change

By: Michael W. Toffel, Kenneth P. Pucker and Michael Norris

In 2023, Colorado-based craft brewery New Belgium Brewing was considering how best to meet its emissions reduction targets. After decades of growth, the beermaker had grown to become one of the largest craft brewers in the U.S., and was purchased in 2019 by Japanese... View Details

Keywords: Beer; Carbon Accounting; Carbon Credits; Operation Management; Renewable Energy; Supply Chain; Environmental Sustainability; Climate Change; Corporate Social Responsibility and Impact; Environmental Accounting; Food and Beverage Industry; United States; Colorado

March 2001 (Revised April 2001)
Case

MiCRUS: Activity-Based Management for Business Turnaround

By: Robert S. Kaplan, Jonathan B. Schiff and Stanley Abraham

MiCRUS is a new company, spun off from IBM as a joint venture between IBM and Cirrus Logic to produce semiconductor wafers at world-class costs for its two parent companies. The senior management team needs to overcome the bureaucratic, internally focused culture that... View Details

Keywords: Activity Based Costing and Management; Cost Management; Semiconductor Industry

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18 Feb 2021
Interview

Amy Edmondson: Are You Missing One of Your Most Important Jobs as a Manager?

By: Amy C. Edmondson and Chris Clearfield

During our conversation, we talked about:

• The renewed interest in the concept of psychological safety
• J.D. Thompson’s notion of “reciprocal coordination needs”
• How knowledge work does not produce objective or mechanical... View Details

Keywords: Psychological Safety; Management Skills; Management Style; Interpersonal Communication

February 2010
Case

Burt's Bees: Balancing Growth and Sustainability (Multimedia)

By: Christopher Marquis

The case examines sustainability initiatives at Burt's Bees, with video segments that detail the company's history, leadership, and implementation of ambitious 2020 sustainability goals. The company traces its roots to 1984, when Roxanne Quinby and Burt Schavitz teamed... View Details

Keywords: Balance and Stability; Leadership; Problems and Challenges; Business or Company Management; Growth Management; Organizational Culture; Corporate Social Responsibility and Impact; Environmental Sustainability; Mergers and Acquisitions; Social Enterprise; Organizational Change and Adaptation; Ethics

June 2020
Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman

Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details

Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry

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