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  • All HBS Web  (12,437)
    • People  (21)
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    • Events  (76)
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  • 22 May 2025
  • HBS Conference

Experimentation and Evaluation in Operations Workshop

  • 24 Apr 2014
  • News

Showing business leaders the benefits of sustainable operations

Carter Roberts (MBA 1988), CEO of the World Wildlife Fund, talks about working with business leaders to see the benefits of sustainable operations and environmental sensitivity. (Published April 2014) View Details
  • Article

Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

By: Iavor Bojinov and Somit Gupta
In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
Keywords: A/B Testing; Experimentation; Data-driven Culture; Product Development; Innovation and Invention; Digital Transformation
Citation
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Bojinov, Iavor, and Somit Gupta. "Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide." Harvard Data Science Review, no. 4.3 (Summer, 2022).

    Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

    In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
    • April 2021
    • Supplement

    Buy Online, Pickup in Store: Vice President of Store Operations Supplement

    By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
    In April 2019, Sylvarella VP of Store Operations Axley Vega must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store... View Details
    Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
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    Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: Vice President of Store Operations Supplement." Harvard Business School Supplement 621-105, April 2021.

      The Execution Premium: Linking Strategy to Operations for Competitive Advantage

      From HBSP: " In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their... View Details
      • November 2020 (Revised March 2021)
      • Case

      Sercomm: Operating in China Amid COVID-19 and Beyond

      By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao
      The COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world’s major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm recover and... View Details
      Keywords: Emerging Markets; Information Technology; Operations; Management; Health Pandemics; Strategy; Telecommunications Industry; Manufacturing Industry; China
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      Choudhury, Prithwiraj, Gary P. Pisano, and Bonnie Yining Cao. "Sercomm: Operating in China Amid COVID-19 and Beyond." Harvard Business School Case 621-005, November 2020. (Revised March 2021.)
      • June 2023 (Revised September 2023)
      • Simulation

      Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

      By: Sunil Gupta, Rajiv Lal and Celine Chammas
      Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
      Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting
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      Gupta, Sunil, Rajiv Lal, and Celine Chammas. "Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)." Harvard Business School Simulation 523-714, June 2023. (Revised September 2023.) (Click here to purchase the Simulation.)
      • 2025
      • Chapter

      Trust and Corporate Leadership: Operating ‘Outside the Building’

      By: Rosabeth M. Kanter
      Citation
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      Kanter, Rosabeth M. "Trust and Corporate Leadership: Operating ‘Outside the Building’." In Age of Doubt: Building Trust in a World of Misinformation, edited by Tracey Kirkland and Gavin Fang, 176–181. Monash University Publishing, forthcoming.
      • October 2021
      • Article

      Directors' Perceptions of Board Effectiveness and Internal Operations

      By: J. Yo-Jud Cheng, Boris Groysberg, Paul M. Healy and Rajesh Vijayaraghavan
      We contribute to the growing literature on the effectiveness of corporate boards by examining the effect of two insights that have been largely unexplored in prior studies that use public data. First, since boards’ responsibilities are wide-ranging, more holistic... View Details
      Keywords: Boards Of Directors; Corporate Governance; Governing and Advisory Boards; Performance Effectiveness; Perception
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      Cheng, J. Yo-Jud, Boris Groysberg, Paul M. Healy, and Rajesh Vijayaraghavan. "Directors' Perceptions of Board Effectiveness and Internal Operations." Management Science 67, no. 10 (October 2021): 6399–6420.
      • February 1999
      • Article

      User's Guide to New 1998 Operating Segment Disclosures

      By: David F. Hawkins
      Keywords: Information
      Citation
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      Hawkins, David F. "User's Guide to New 1998 Operating Segment Disclosures." Accounting Bulletin, no. 75 (February 1999).
      • 13 May 2013
      • HBS Conference

      Consortium For Operational Excellence in Retailing (COER) 2013

      • Spring 2019
      • Article

      Fluid Teams and Knowledge Retrieval: Scaling Service Operations

      By: Melissa A. Valentine, Tom Fangyun Tan, Bradley R. Staats and Amy C. Edmondson
      To scale service operations requires retrieving knowledge across the organization. However, prior work highlights that individuals on the periphery of organizational knowledge networks may struggle to access useful knowledge at work. A knowledge repository has the... View Details
      Keywords: Teaming; Teams; Groups and Teams; Knowledge Management; Service Delivery; Knowledge Use and Leverage
      Citation
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      Valentine, Melissa A., Tom Fangyun Tan, Bradley R. Staats, and Amy C. Edmondson. "Fluid Teams and Knowledge Retrieval: Scaling Service Operations." Manufacturing & Service Operations Management 21, no. 2 (Spring 2019): 346–360.
      • 26 Jan 2021
      • Video

      Operating Companies and the Value of an MBA

      • 19 Jun 2018
      • HBS Conference

      Consortium For Operational Excellence in Retailing (COER) 2018

      • 18 Aug 2014
      • HBS Conference

      Technology and Operations Management (TOM) Alumni Research Workshop

      • 26 Jan 2021
      • Video

      College Programs Series: Operating Companies and The Value of an MBA

      • 15 Aug 2024
      • Op-Ed

      Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience

      that business disruptions are not just potential threats, but common occurrences that demand immediate attention from CEOs, C-suite teams, and boards. It's time for leaders to take stock of their companies’ operational resilience—their... View Details
      Keywords: by Hise Gibson and Anita Lynch
      • February 2023
      • Teaching Note

      Sercomm: Operating in China Amid COVID-19 and Beyond

      By: Prithwiraj (Raj) Choudhury
      Teaching Note for HBS Case No. 621-005. View Details
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      Choudhury, Prithwiraj (Raj). "Sercomm: Operating in China Amid COVID-19 and Beyond." Harvard Business School Teaching Note 623-036, February 2023.
      • June 2020
      • Teaching Note

      Catalant's Operating System for the Future of Work

      By: Christopher Stanton, William R. Kerr, James Palano and Kendall Smith
      This case touches on the topics of project-based work, agile methodology, and skill and talent management through Catalant's evolution as a company. Catalant’s journey to becoming a software platform and talent marketplace provides context for students to explore new... View Details
      Keywords: Talent and Talent Management; Transformation; Business Startups
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      Stanton, Christopher, William R. Kerr, James Palano, and Kendall Smith. "Catalant's Operating System for the Future of Work." Harvard Business School Teaching Note 820-105, June 2020.
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