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Publications

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  • All HBS Web  (327)
    • News  (120)
    • Research  (186)
    • Events  (2)
    • Multimedia  (6)
  • Faculty Publications  (61)

Show Results For

  • All HBS Web  (327)
    • News  (120)
    • Research  (186)
    • Events  (2)
    • Multimedia  (6)
  • Faculty Publications  (61)
← Page 12 of 327 Results →
  • 01 Apr 1998
  • News

Booting Up

Eventually she realized that opening a store specializing in designer women's shoes size 9 and up would be the perfect fit. Last August, Thornton set up one shop on Boston's trendy Newbury Street - and another on the Information Highway.... View Details
Keywords: Marguerite Rigoglioso
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

afford to spend your social capital," Keinan says. "You're saying, 'I'm so autonomous and successful that I can afford to dress in a nonconforming way.'" In one study, the researchers asked two groups of participants—luxury shop... View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 01 Mar 2023
  • News

The Latest Model

former consultants and ex-investment bankers). The company handles projects for startups and enterprise clients alike. It also offers online certificate courses through the Wharton School on the economics of blockchain and business in the... View Details
Keywords: Alexander Gelfand; blockchain; cryptocurrency; economic models; innovation; consulting; Management, Scientific, and Technical Consulting Services; Professional Services
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

both online and in-store, which can reduce stores' ability to upsell, make complementary sales (recall the Best Buy example), and make impulse sales (think candy at the checkout), resulting in smaller View Details
Keywords: Re: Rajiv Lal; Retail
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

the CEO and founder of BandPage, an online service that allows musicians to post information and connect with fans. Their conversation touched on power dynamics, as-yet-untapped areas for future digitization, and a question from the... View Details
Keywords: Re: Felix Oberholzer-Gee; Music
  • 17 Apr 2017
  • Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

side than on the demand side. The key is to persuade suppliers that an online platform can help them suss out the demand for their services. Take Openbay, for example. “These companies have been passed down from generation to generation,”... View Details
Keywords: by Carmen Nobel; Service
  • Web

Lucky Ones Coffee: Employing People with Disabilities | Information Technology

from the local community, and by early 2023 Holyfield and Matkins operated two coffee shops with 17 employees. The two entrepreneurs must now decide how to grow their business to create still more jobs, and how to structure the business... View Details
  • 01 Jun 2016
  • News

Up by the Roots

division and in time, had a revelation: “Seeing some of the trends in organic foods, I could see a lot of interest in the return to slow food and family farming,” he recalls. “I had a feeling the ginseng market had to turn around.” + View Details
Keywords: Francis Storrs
  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices... View Details
Keywords: by Kim Girard; Advertising; Publishing
  • 06 Sep 2005
  • Research & Ideas

When Product Variety Backfires

Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like View Details
Keywords: by Poping Lin; Consumer Products
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

ablokhin SUMMING UP Is the Amazon Organization Losing Its Ability to Learn? There was little sympathy for Amazon’s loss of online retail market share at the outset of the current global pandemic among respondents to this month’s column.... View Details
Keywords: by James Heskett; Retail
  • 01 Mar 2019
  • News

The One That Got Away

app with a cheap, cheerful, low-friction ethos. The items in the app’s feed are customized based on your online habits, no doubt leveraging the company’s strong technology around contextual ad targeting. The concept took off: Wish is now... View Details
  • 01 Apr 2000
  • News

The World at a Click

two-year-old, name-your-price discount site gaining fame of late with humorous ads featuring pitchman William Shatner. Both companies have grown rapidly since entering the online market, and with consolidation already under way... View Details
Keywords: Margie Kelly
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

the most popular items (e.g., bread, milk) in the furthest possible place from the entrance; that shopping malls seem designed to make sure you get lost at every single visit; and that popular magazines drown the content they carry in a... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 25 Oct 2016
  • First Look

October 25, 2016

growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2017
  • News

Ask the Expert: Human Intelligence

immersive shopping experience in your home or in a brick-and-mortar store. Some customers are set in the way they shop. Will they appreciate these changes? Who knows? But the next generation will be AI natives—the way millennials are... View Details
Keywords: April White
  • 06 Dec 2021
  • News

Action Plan: Whole Sale

The future of retail won’t be brick and mortar or online, says Musab Balbale (MBA 2007). Instead, it will be a more inclusive combination of the two. Balbale, who spent several years of his career focused exclusively on online sales, is... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • 01 Jun 2014
  • News

FIELD 2 in Accra

multimedia company, devise a monetization strategy for its online presence, primarily by gathering information about the viewing habits of young, well-educated, upscale consumers. A key finding that emerged from their surveys, conducted... View Details
Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information
  • 22 Feb 2022
  • News

Savings and Loam

Illustration by James Steinberg Illustration by James Steinberg Picture today’s conscious consumer pulling on a fresh organic cotton tee shirt, then driving their hybrid or electric vehicle to the grocery store to pack reusable shopping... View Details
Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,... View Details
Keywords: by John A. Quelch; Health
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