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  • 22 Jun 2010
  • First Look

First Look: June 22

  PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about View Details
Keywords: Martha Lagace
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

Platforms Thrive and Others Don’t By: Zhu, Feng, and Marco Iansiti Abstract— In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost... View Details
Keywords: Dina Gerdeman
  • 19 Oct 2017
  • Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

says. “We wanted to see if just making the notion salient that your donation could be better would be sufficient to trigger an excuse not to give at all.” Using the online marketplace Amazon Mechanical Turk,... View Details
Keywords: by Michael Blanding
  • 06 Dec 2021
  • News

Case Study: Let’s Dance

method teaching and learning She and Mike Kamowski, a software engineer at Rotten Tomatoes and Flixster, started to build out a top-of-the-funnel solution for the dance community in 2018. Bopsidy launched the following year as an online... View Details
Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 13 Sep 2011
  • First Look

First Look: September 13

platforms may coexist without the market tipping. Our model helps explain why platforms with different business models coexist in markets, including online dating, housing, and labor markets. Download the paper:... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2000
  • News

Laura Scher of Working Assets

Laura S. Scher (MBA '85) is something of a modern-day Robin Hood, an entrepreneurial activist who redistributes the wealth of the marketplace to those in need. Through her company, San Francisco based Working Assets Funding Service, this... View Details
Keywords: Marguerite Rigoglioso
  • Profile

Adam Kanner

live events without cannibalizing full price tickets or hurting the brand, he could fill a huge market niche. In 2009, Kanner, MBA ‘98, started ScoreBig, an online ticketing service with a “name-a-ticket-price” model that... View Details
  • 06 Sep 2005
  • Research & Ideas

When Product Variety Backfires

Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like View Details
Keywords: by Poping Lin; Consumer Products
  • 13 Jan 2015
  • First Look

First Look: January 13

Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
  • Web

Winners & Success Stories | New Venture Competition

data services through distribution partnerships with Brazil’s largest wireless carriers. SupplierMarket Jon Burgstone, MBA 1999 Asif Satchu, MBA 1999 SupplierMarket.com (purchased by Ariba) is an online View Details
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53857 First Quarter 2018 Dialogue Beyond Engagement By: Hallowell, Roger, Hervé Coyco, and Randall White Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53796 forthcoming... View Details
  • 27 May 2014
  • First Look

First Look: May 27

competitive context. This support translates into purchase intention, real purchase, and more favorable online reviews in a study of over 10,000 Yelp posts. We argue that this "framing the game effect" is mediated by consumers'... View Details
Keywords: Sean Silverthorne
  • Profile

Sheila Lirio Marcelo

hero-like efforts. Launched in 2007, Care.com is an online web portal for connecting families, caregivers and employers for child care, senior care, housekeeping, pet care and more. Today, more than 14.1 million members in 16 countries... View Details
  • 24 Sep 2001
  • Research & Ideas

How To Be an Angel Investor

Evaluation success will come in doing deals, emulating winners, and not making the same mistakes more than two, three, or four times. Case Study AOL: The One That Got Away Frans Kok shares with us the story about his decision not to invest in America View Details
Keywords: by David Amis & Howard Stevenson
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

Leemore S., Igal Hendel, Victoria Marone, and Christopher Ody Abstract—Anecdotal reports and systematic research highlight the prevalence of narrow-network plans on the Affordable Care Act’s health insurance Marketplaces. At the same time, View Details
Keywords: Sean Silverthorne
  • 01 Jun 2020
  • News

Effective Communication in the Age of Zoom

The similarity is about the need to make great first impressions, to really stand out in a crowded marketplace and figure out a way to find a personal brand and create that compelling 30-second elevator pitch. So in dating, singles are... View Details
Keywords: Zoom
  • 29 May 2020
  • Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

online hub for agribusiness entrepreneurs. “We have created a resource center offering COVID-19 information and weekly webinars, and we are developing training and small-grant interventions programs to help SMEs survive the pandemic and... View Details
Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft... View Details
Keywords: Martha Lagace
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

wines. Making matters more difficult, organic winemaking required a sophisticated understanding of complex environmental and chemical processes in the vineyard and winery, and organic wines typically did not command a premium in the View Details
Keywords: Carmen Nobel
  • 02 Feb 2016
  • First Look

February 2, 2016

Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44724 Enhancing the... View Details
Keywords: Sean Silverthorne