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  • All HBS Web  (1,381)
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    • News  (422)
    • Research  (537)
    • Events  (11)
    • Multimedia  (13)
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  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

won a $200 gift card in a community raffle and decided to buy a $200 flat-screen television. Participants were divided into two groups: in one, Joe was described as lower-income, or in the bottom 25 percent of US households, while in the... View Details
Keywords: by Rachel Layne
  • 2013
  • Chapter

The Most Successful CEOs Come from Within

By: Joseph L. Bower

The financial crisis of 2008 and the Great Recession caused a crisis of public confidence in business and American-style capitalism, with its focus on maximizing shareholder value. Corporate leaders understood that reform was needed and that they needed to commit... View Details

Keywords: Governing and Advisory Boards; Management Succession; Business and Community Relations; Management Teams
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Bower, Joseph L. "The Most Successful CEOs Come from Within." In How CEOs Can Fix Capitalism, edited by Raymond V. Gilmartin and Steven E. Prokesch, 124–127. Boston, MA: Harvard Business Review Press, 2013. Electronic.
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

hit. Business offices turned to remote work, and group communication made an enormous shift from largely in-person to online meetings. Zoom use soared, Teams expanded, and Slack held its own. In the midst of... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

collections, other online stores (such as allofmp3.com), p2p file sharing networks, and other forms of piracy (like sharing between friends). A thriving p2p community acts as an engine for iPod sales.... View Details
Keywords: by Sean Silverthorne; Music
  • Winter 2021
  • Article

Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details
Keywords: Bargaining; 3D Negotiation; Negotiation; Conflict and Resolution; Social Media
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Sebenius, James K., Ben Cook, David A. Lax, Isaac Silberberg, and Paul Levy. "Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation." Special Issue on Artificial Intelligence, Technology, and Negotiation. Negotiation Journal 37, no. 1 (Winter 2021): 97–141.
  • October 2023
  • Article

Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
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Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
  • May 2021
  • Article

Choice Architecture in Physician–patient Communication: A Mixed-methods Assessment of Physicians' Competency

By: J. Hart, K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels and S.D. Halpern
Background: Clinicians’ use of choice architecture, or how they present options, systematically influences the choices made by patients and their surrogate decision makers. However, clinicians may incompletely understand this influence.... View Details
Keywords: Choice Architecture; Health Care and Treatment; Interpersonal Communication; Decision Choices and Conditions; Competency and Skills
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Hart, J., K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels, and S.D. Halpern. "Choice Architecture in Physician–patient Communication: A Mixed-methods Assessment of Physicians' Competency." BMJ Quality & Safety 30, no. 5 (May 2021).
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

have to be careful about how and what they charge.” Amid fierce online competition among companies that know consumers can compare prices with a few clicks, the ultimate goal of psychological pricing is to help customers better appreciate... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • June 2015 (Revised October 2016)
  • Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
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Avery, Jill, and Jim Rosenberg. "Denver Museum of Nature & Science." Harvard Business School Case 315-081, June 2015. (Revised October 2016.)
  • January 23, 2023
  • Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
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Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
  • 10 Jan 2023
  • Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

closely, the researchers conducted an online survey of nearly 600 people in the United States, asking them to recall their social interactions the previous day and categorize them into categories like stranger, acquaintance, friend, or... View Details
Keywords: by Michael Blanding
  • 13 Jun 2022
  • Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

pandemic-related stress. Teams are often reconnecting through online platforms like Zoom where it can be harder to read social cues. “When you're engaging with an extrovert in conversation, they may be gregarious, they may be outgoing,... View Details
Keywords: by Pamela Reynolds
  • August 2024
  • Article

Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News
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Ghezae, Isaias, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer, and David Rand. "Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online." PNAS Nexus 3, no. 8 (August 2024).
  • 28 Oct 2014
  • First Look

First Look: October 28

disproportionately affected the most visited travel sites, reducing use of organic listings sending no-charge traffic to those sites by lowering their prominence and perceived importance, while highlighting paid listings to the same sites. The authors consider the... View Details
Keywords: Carmen Nobel
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

percent of Porsche-driving television and movie characters have been male. SUVs, however, are commonly associated with women drivers. To gauge the effect of the change among loyal Porsche owners, Avery analyzed online conversations among... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

digital age is a fertile area of his research. Luca is looking at rankings, expert evaluations, online consumer reviews, and quality disclosure laws to see how they work in market settings, and which are most important for consumers. To... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
Keywords: by Sean Silverthorne
  • 24 Mar 2022
  • Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

to a rite of passage like a wedding. Group rituals abound in the world of sports; for example, Notre Dame’s football team always walks the same route to the stadium. Many group activities involve food, from community potlucks to global... View Details
Keywords: by Kristen Senz
  • 11 Sep 2012
  • First Look

First Look: September 11

ambitious 20-year growth plan to transform her family's one-branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with the results. Strategically they had... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

savviest of online applicants. “You look at an online job application, and it's incredibly user unfriendly,” Fuller says. “Companies invest tens of millions of dollars on user experience for customers, but... View Details
Keywords: by Rachel Layne; Information Technology; Technology
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